Articles by J D Moore
- The Ancient Art of The Samurai May be Just What a New Generation Needs
The new generation of 8-18 year olds are digesting media at an increasing rate. This consumption may be leading to shorter attention spans and social withdrawal. Jujutsu, the ancient martial art of the samurai, offers a solution. Published 20Mar2006, viewed 356 times
- Penetrate or Expand - Which Customer Targeting Strategy Is For You
The two types of marketing strategies for adding customers are penetration and expansion. This article discusses the pros and cons of both. Published 28Feb2006, viewed 287 times
- The Tao of Sales And Marketing: The Only Reason Anybody Buys Anything
Ultimately, there is only 1 reason why anybody buys anything. If you can tap into that you can rule the world. Published 19Dec2005, viewed 332 times
- What Howard Stern Can Teach You About Small Business Marketing
Love him or hate him, small businesses can learn a lot about marketing from Howard Stern. Published 17Dec2005, viewed 446 times
- How To Get The People You Meet at Networking Events To Call You
Step by step instructions to get up to 2/3rds of the people you meet at a networking event to call you for an appointment. Published 15Dec2005, viewed 323 times
- How Context Affects Value in Small Business Marketing
The amount that people are willing to pay for what you are selling is called its value. value can be affected by many things - including the context in which you sell. Published 29Nov2005, viewed 349 times
- Overcome Small Business Sales Resistance
Why are small businesses so difficult to sell to? This article discusses sales resistance and objections common to small businesses. Published 18Nov2005, viewed 292 times
- New Ideas For Small Business Holiday Marketing
New ideas for holiday promotions for small businesses. Published 07Nov2005, viewed 356 times
- Marketing Secret: Emotions are Contagious
what emotions are you passing on to your customers that could help or harm your sales? Published 02Nov2005, viewed 329 times
- Give Them Something Useful - A Small Business Marketing Tip
Giveaways are great small business marketing tools. Find out the best ways to use them for maximum impact and profitability. Published 22Oct2005, viewed 346 times
- It's Time To Get All Strategic - Small Business Marketing Stategy
What is a marketing strategy and why do small businesses need them? This article covers the basics of small business marketing plans and strategies. Published 06Oct2005, viewed 1038 times
- Advertising vs. PR in Your Small Business Marketing Strategy
Small business marketing includes a healthy mix of PR and advertising. It's important to understand the strengths and weaknesses of both and work them into your marketing strategy. Published 04Oct2005, viewed 349 times
- Positioning in Small Business Marketing
Learn how to position your small business for maximum profit. Published 30Sep2005, viewed 421 times
- 5 Advertising Mistakes Most Small Businesses Make
Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid making sure you advertise effectively. Published 22Sep2005, viewed 502 times
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