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Articles by JW Dicks

  • Personal Branding: Make Twitter Work for You
    Twitter is a powerful tool—how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.
    Published 11Feb2011, viewed 101 times
  • Online Personal Branding for Everyone
    There still seems to be a misconception out there that personal branding is important for executives, business owners and celebrities—but not for everybody else.
    Published 05Feb2011, viewed 95 times
  • Personal Branding: What Makes YOU Stand Out?
    Once you know the answers to these questions it will help you create your brand position and focus your marketing message to a particular target.
    Published 23Oct2010, viewed 100 times
  • Personal Branding: What is Your Story?
    Your business' brand is the aspect of your business that makes you unique to your competitors. And personal branding is building that brand around the most unique element of your business - YOU!
    Published 18Oct2010, viewed 111 times
  • Personal Branding: 3 Ways to Build Credibility
    One of the most important building blocks of creating and cultivating your personal brand is to have credibility in the eyes of your clients and prospective clients. Over the years, I have found that the most common reason that entrepreneurs and small businesspeople are reluctant to shine the spotlight on themselves is their own perceived lack of credibility.
    Published 17Oct2010, viewed 123 times
  • 3 Ways to Bolster Your Personal Branding Strategy
    Sometimes it’s imperative that we take a step back and try to view our business or personal brand to see if we are adhering to some of the basics of personal branding.
    Published 06Sep2010, viewed 167 times
  • What’s Working Now!
    Back in the “old days” most things were bought on cash but if you didn’t have the cash to buy, retailers came up with a system called a lay-a-way plan. The retailer held the goods and you made payment to them. When you were done paying the full price you got your furniture, dishwasher or whatever. Over the years, the plan morphed into giving you the furniture at the point of purchase and making payments.
    Published 01Apr2009, viewed 257 times
  • Make A 2009 Action List For Your Business!
    I always love the New Year. For me, late December and early January have always been a time of intense planning. What changes should I make for the New Year? What are my income goals, and how do I plan to get there? These questions have always been part of my annual business analysis.
    Published 12Feb2009, viewed 269 times
  • The Next Big Thing - Business Vision
    I talk about Business Vision often. Sometimes people think I am just seeing things that aren't there, and shake their head. Unfortunately for them, I have learned that learning to look at your business objectively, and with a fresh eye, allows you to discover unique opportunities that you have been missing.
    Published 17Dec2008, viewed 181 times
  • It's E-Time!
    The Great Bull Market of the 1990s made us feel rich. The real estate boom boosted our hopes all over again and we all got caught up in the excitement. We borrowed against our assets like never before, and spent the equity we thought we had.
    Published 02Oct2008, viewed 261 times
  • The Next Big Thing! - New Business
    Despite the doom and gloom crap that you see in every US newspaper and TV news broadcast, there is an interesting counter-culture buzz that I think merits some real attention: New Business. Every time there is upheaval in the economy, every time there is "blood in the street," there is always a counter-opportunity to step in and fill in the gap. Please note the words: EVERY TIME!
    Published 09Aug2008, viewed 256 times
  • It's The Economy Stupid!...Again.
    Marketing campaigns are about one thing...creating a campaign that generates a direct response that you can test the result of and that, when tested, shows that you made money. When you have that type of marketing campaign, you should never stop it until it stops making you money.
    Published 25Jun2008, viewed 286 times

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