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Article Directory :: Business - General Articles
Pen gifts, in all their variations, have long been favorite advertising pen gifts, as virtually all organizations use them in one form or another.
Think of the stick pen, a cheap promotional pen that comes through the mail as part of a mailing package from one of the charities.
Or the ball point pens in the conference packs; or the advertising pens in the travel packs as part of an overseas trip and, of course, the gold engraved pens for a number of years loyal and faithful service...it used to be 50 years but now some companies are presenting them after only 5 years.
Just about the cheapest promotional printed pen is a stick pen, with or without a cap, and typically personalized in a single color by either screen-printing or foil blocking. Useful as part of a mailer but at the bottom end of advertising pens and quite often given away by the box to get into all levels of a company.
Next up the scale by a few pence is a click-pen i.e. a pen that has some sort of mechanism to allow the writing ball to retract when not in use. A dangerous item when the mechanism fails, especially if kept in the top pocket of a light-colored shirt or blouse.
The mid-range of the plastic gift pens is really competitive but a good marker is to decide if you want a throw-away pen or one with a propriety refill. This separates this particular cheap promotional pen sector into two groups with a consequent hefty variation in price.
Another increase in price occurs when you choose something with a metal barrel so that you are able to give authentic engraved pens.
By this time, you are almost into the low-end of the international brand of the prestige pen range dominated by Parker pens such as the Vector roller ball range supplemented by the more economic Parker ball point such as the Jotter but without a cap.
After this, you just keep on going with the Parker branded gifts in the roller ball range.
Some of these are made of high impact ABS plastic and have a stainless steel trim, and others are stainless steel throughout, but both are high-quality writing instruments. The Parker range is complemented at the medium end by the Insignia and Rialto ranges.
Having decided to invest $20 plus for advertising pens you are in an entirely different a market, that includes many famous brand names such as Waterman, Cross, Quill, Sheaffer and for many the ultimate promotional gift, a mont blanc fountain pen.
Of these, Quill, not as well known as some of the other brand names, but renowned at home in the US for its quality and excellence. Of the others, a montblanc fountain pen comes into its own when money is no object and is usually bought for a special presentation.
Cross has a superb reputation for engineering and eminence with a timeless appeal to both men and women. Personalization on quality pens must be commensurate with the quality of the pen. After all, it would be short-sighted to use a printed pen as an expensive gift for, even excellent screen-printing will, eventually erode in the fullness of time.
And this is why most quality pen gifts are laser engraved or etched and, if done correctly will continue to be a superb example of promotional pen gifts.
Get a free copy of "Promotional Gifts...Tools,Tips & Tactics" by Jack Ritchies which is essential information for those involved with promotional gifts. Just go to http://www.promogifts365.com/
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