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Promotional Mouse Pads Are Effective Business Gifts

By Jack Ritchies

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Published: 19Feb2010
Word count: 615
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Promotional mouse pads are a well-established part of the marketing mix and it is relatively easy to build a whole year's marketing campaign around desktop computer products. However, computer mouse mats are available in so many styles, shapes, colors and materials that it is not always easy to choose the correct custom mouse pads for a specific promotion.

For instance, popular personalized mouse mats include the hardtop promotional, soft top, textile top, cheap promotional thin, lenticular, aqua and the calculator large mouse pad, to name just a few of the many types available.

Computer promotional mouse mats in all their various guises are usually one of the four best selling desktop promotional items due to the universal acceptance of computers. Until the advent of the computer revolution, the three top selling business gifts generally included pens, mugs and coasters but not always in that order. And then the personalized mouse mat arrived in a multitude of designs, shapes, thicknesses and styles. In truth, there appears to be no limit, for this product has proved to be a most effective desktop advertising give away. Here's a brief summary of just some of the promotional types available

Hardtop mouse pads have a virtually everlasting sub-surface print. You can have a single color print but the design of choice surely must be one of brilliant full color. Constructed of a strong mark resistant surface bonded to a foam base this mouse pad is significantly more durable than those of laminated paper.

Soft top personalized mouse pads have many significant benefits for the discerning user. A clingy base ensures that the mouse pad, even though only 2mm thick, always lies flat on the desk. The pad can be screen-printed or produced in full color and is ideal to include in a mail campaign.

Textile computer mouse pads are made from a textile material backed with a heavy duty natural rubber base of only 1.5mm thick and are excellent non-slip products. For high-quality results,it is preferable to specify sublimation printing because this produces a brilliant eye-catching full-color print.

Cheap mouse pads are yet another working of the promotional mouse pad theme. This time, an incredibly thin pad offers a spectacular sub-surface graphic in single or full color backed with a polypropylene base expressly devised for its non-slip characteristics. This is a superb inexpensive product and is ideal for use as an advertizing giveaway or as part of a mail campaign.

Lenticular custom mouse pads have an image that appears to be three-dimensional. That is, foreground, background and mid-ground, thus creating a sense of depth that is most attractive. Lenticular pads can give the impression of various moving images and are quite intriguing. Artwork is complex because the printing is quite demanding but, although quite expensive, is well worth the investment for launching particular products that lend themselves to this technique on lenticular mouse mats.

Aqua customized mouse pads are welded mouse pads that include two or three non-mixing colored fluids that are said to produce a stress alleviating effect as you chase the bubbles around the mouse mat.

Calculator large mouse pads are, in truth, a bit gimmicky but have found a ready market. If the circumstances are right, it's a striking proposition especially when you add a clock to complement the calculator! Calculator large mouse mats are produced in a full color design and may be individually personalized with the recipient's name.

All in all a wonderful selection of mouse mat desktop gifts. Additionally, many of the designs can be dye-cut to any shape which will add significance to a product launch or promotion. Surely, there is something here for the most demanding buyer of promotional mouse pads?

Jack has been writing articles for almost 4 years and has vast experience in the promotional and business gift market. Come visit his latest website over at http://www.promotionalmousepads.org/

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