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Articles by James Roche

• The Best Target Market Research Questions
  If you are ready to start conducting Human Touch Research of you target market, follow these questions as a guide. You will gain a VERY good idea about which of your business and/or product ideas will be a hit based on what the market tells you, not what you THINK will be a hit.
  Published 31Dec2009, viewed 254 times

• How To Do Market Research For Entrepreneurs
  Nothing beats talking directly with your clients and potential clients, there's something about connecting with a real human being that reveals subtleties that technology based research doesn't bring up. Your goal with the human touch research is to understand, directly from your market, what they want. Both human touch and technology based research are valuable when combined to help you create a winning business and product.
  Published 19Dec2009, viewed 197 times

• How to Stop Self-Sabotaging Your Business Success
  You may be sabotaging your business...and not know why. You're not alone (and there is a solution!) Try as they might, many entrepreneurs are stuck: clients aren't coming in and new products or services fall flat. Business becomes hard work. Most entrepreneurs deal with their frustration by throwing money at the problem, "Maybe if I got another marketing tool or implemented another marketing strategy...THEN the business will come flooding in."
  Published 04Dec2009, viewed 206 times

• A Whole New Marketing Mindset
  Marketing is not bad. In fact, it's one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business.
  Published 26Nov2009, viewed 156 times

• The Top 11 Reasons Why People Buy From You
  There are eleven universal reasons why we buy anything. If you know and understand why your market buys from you, you have the power to help them by showing why your product or service will improve their lives.
  Published 19Nov2009, viewed 236 times

• The Top 5 Ways to Make Money with Info Products
  Info Products are hot. Studies show the info products are now a 11.9 BILLION dollar industry (and growing at a rate of 7.9% every year!) If you're not packaging the knowledge in your head into info products, then you're leaving piles of money on the table. There are five top ways to make money with info products (some may surprise you.)
  Published 06Nov2009, viewed 319 times

• The Conscious Entrepreneur's Blueprint to Earn Passive Revenue with Information Products
  Yes, you can be spiritual AND make plenty of money at the same time. In fact, the secret to wealth is already within you. I believe you have a special spark inside that allows you to solve specific problems in your own unique way. And the beautiful part is...people will pay you to solve their problems with your special, core gift.
  Published 31Oct2009, viewed 201 times

• Are You Making These Two Massive Marketing Mistakes?
  At first, trying to market to your target market may seem as confusing and confounding as trying to understand the opposite sex. What you think will work turns them off. What you like may not be what they want. Embarrassing and costly mistakes are common. But savvy and successful entrepreneurs know the seductive secrets that produce results (and a bulging bank account!)
  Published 25Oct2009, viewed 188 times

• How to Make Money Through the Power of Your Voice
  The power of sound can't be underestimated...especially in your marketing. Your voice tells a lot about who you are. When people hear your voice, they connect with you at a much deeper level than if they just read your words. That's why integrating audio into your marketing helps you convert more visitors to sales. I'm about to show you how to use your voice in your marketing to increase conversions, generate more sales and grow your list.
  Published 08Oct2009, viewed 498 times

• Shhh! The REAL "Secret" to Writing Amazing Copy
  What I'm about to share with you is a secret so juicy that most copywriters don't dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I'm ready to spill the beans to you. This one hidden technique alone can forever change how you write emails, sales copy, direct mail...in fact anything you need to write so you get more leads and convert those leads to sales.
  Published 16Sep2009, viewed 310 times

• Here Are the Exact Ingredients for a Mini Info Product of Your Own
  There's a secret to creating info products that are successful...start small! I'm about to show you the exact ingredients to whip up your own "mini" info product.
  Published 14Sep2009, viewed 190 times

• Your Business Card Can Make-You-Rich!
  Your business card can bring you more leads, more clients and more riches...but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all...yet it has the power to churn out riches into your bank account like a turbo-charged, cash-flow machine.
  Published 10Sep2009, viewed 682 times

• 7 Ways an Information Product Will Grow Your Business
  Information products (books, e-books, reports, audios, manuals, etc.) are where it's at - for positioning yourself as an expert, attracting more clients, AND generating passive revenue! Today I will reveal 7 straight forward, proven methods for how to use information products to build a 6-figure business in less than 6 months that even a newbie can do.
  Published 03Sep2009, viewed 205 times

• How to Identify Your Target Market from Scratch in 7 Steps
  If you're serious about making money to retire with, you must niche. Problem is...if you have no idea where to start identifying which niche is THE ONE for you, how can you change lives with your product or service? I'm going to show you step-by-step exactly how to find your target market - even if you have no idea where to begin.
  Published 20Aug2009, viewed 494 times

• Are You Making These Two Massive Marketing Mistakes?
  At first, understanding marketing can seem as confusing and confounding as trying to understand the opposite sex. What you think will work produces no response. What you like may not be what your target market actually wants. There's a marketing style that elite, wealthy entrepreneurs use...but the sad truth is, most other entrepreneurs aren't in on the secret (and they suffer financially because of it).
  Published 13Aug2009, viewed 266 times

• What is Integral Marketing?
  I see too many entrepreneurs getting lost because they don't have a complete map to guide them to freedom and fulfillment. They have maybe a quarter of the map, which they clutch onto with dear life thinking it's the whole map that will lead them to the lost treasure. If you're building your market strategy on a partial and fractured map you're doomed to struggle. There's a better way...use a map called Integral Marketing.
  Published 11Aug2009, viewed 214 times

• How to Build Your List of Leads and Clients
  Your list of leads and clients is your retirement. It's your goldmine that will feed you and your family for decades to come. Your first priority in marketing is starting and growing your database. Your second priority is building a relationship with your list over time by providing excellent value again and again.
  Published 28Jul2009, viewed 227 times

• How To Solve The Online Shopping Cart Mystery
  As you start to grow you business with more services, products and sales you'll need an easy way to manage all that money coming your way. But only accepting checks limits your growth - it's time to enjoy the ease and freedom of collecting money online. I'm going to show you (in plane English) how to set up and use an online shopping cart for maximum profits.
  Published 25Jul2009, viewed 448 times

• How to Tell a Story that Sells Your Products and Services
  Storytelling is the most underutilized tool in marketing. Yet storytelling not only makes it easy for people to get to know, like and trust you...it also increases sales!
  Published 23Jul2009, viewed 261 times

• How Much Information to Give Away in Your Information Products
  I'm often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people won't buy more from you. In this article, I give you a simple way that shows you exactly what to give-a-way and what to hold back on so you still give great value AND attract people to buy more from you...
  Published 21Jul2009, viewed 319 times

• How to Create an Irresistible Offer
  Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, "I HAVE to have that!"
  Published 17Jul2009, viewed 324 times

• How To Find Your Brand In 30 Seconds Or Less
  Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question.
  Published 22Jun2009, viewed 251 times

• Lead Generation Made Easy
  Lead generation doesn't have to be difficult or overwhelming. There are so many marketing gurus around, all giving out masses of instruction on lead generation. Too often people are left confused and frustrated trying to implement all of it. But, there is an easier way. I'll teach you how to use a simple information product to do the work of lead generation for you.
  Published 18Jun2009, viewed 233 times

• How to Make Money With an Information Marketing System
  If you are like most people, you hate selling. It's unnatural and uncomfortable pitching yourself or your product. But, not to worry - there's a solution! You can "sell without selling" when you have an information marketing system. I'm going to show you how you can use the information in your head to do the selling for you over and over again.
  Published 10Jun2009, viewed 182 times

• The E-book Internet Marketing Strategy That Works
  Like many people, you've heard you can build an income online with an e-book, but when you tried to write and sell yours, it took too long and didn't generate the sort of income you wanted. The reason people don't do well trying to sell their e-book is, they don't know how to integrate it into an overall plan - an e-book internet marketing strategy. They spend lots of time writing and producing the e-book, but then don't leverage it properly.
  Published 03Jun2009, viewed 319 times

• What You Should Know About Business Networking
  Business networking is one of those things you know you should do, but if you're like most people you'd rather be doing something else. Since so many people know how to do business networking the hard way, I'm going to show you how to do your business networking the easy way. There's an easy way to make business networking fun and highly profitable.
  Published 01Jun2009, viewed 197 times

• Business Networking Made Easy - For People Who Hate Networking
  Lots of people think business networking is difficult. And it is, if you don't have a simple, effective approach that takes the hard-sell out of the process. Since so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy way.
  Published 29May2009, viewed 208 times

• 5 Steps To Overcoming Writers Block
  There is a cure for writers block.and it's probably not what you think. In fact, if you follow these five simple steps you can permanently end writers block forever. This five step technique is as old as paper and pen. (You can also use this technique to get un-stuck in any area of your life.)
  Published 28May2009, viewed 201 times

• How to Write a Lead Generating Special Report
  It's shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white paper).
  Published 20May2009, viewed 249 times

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