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CPA Opportunities versus Regular Affiliate Marketing

By James Roshwood

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Published: 08Jul2009
Word count: 563
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There is a lot of confusion between Cost Per Action Offers (CPA) and the more usual offers made by affiliates. There is a great similarity between the two but there are enough differences to make it important to note those changes.

First up affiliate sales are made when somebody clicks on your affiliate link and buys a product. The affiliate link is a piece of code that is issued by the product owner and the affiliate then places this code on their website or indeed the code can be inserted into an HTML email as well.

The difference with CPA offers is that there is no need for a product to be sold for you to earn your commission. There is still an affiliate link which the customer clicks on but the action that is required of the customer is to provide a zip code, email address or to sign up for a free trial of the product. Once the customer does that and clicks on the submit button then you will earn your commission.

The way that you get your affiliate link is to sign up with a CPA network company and get it from there. Signing up with a CPA company can be a bit tricky as they are far stricter with who they will take on as an affiliate than the more usual product owners.

The great advantage that CPA offers have over product offers is that you are not going to ask the customer to get their credit card out and pay for something, you are just going to ask them to complete an information form with some pretty safe information like a zip code.

The method is know as CPA arbitrage which means that you buy your traffic at a lower price than the commission you get for passing it on. The difference is your profit margin.

There can be a bit of frustration with CPA offers in as much they are quite often withdrawn without notice when the company has acquired enough email addresses for the promotion they are doing.

This may mean that you've put a lot of effort into starting a Pay Per Click (PPC) advertising campaign only for the product offer to be withdrawn. So you need to act quickly when the company withdraws the offer, as you will burn up your advertising spend sending customers to a withdrawn offer.

The person you need to become 'friends' with is your affiliate manager, they will know when new offers are coming out and they may be able to give you an indication of when an offer is about to be withdrawn.

There are a lot of CPA networks around and you will need to sign up with several to make sure that you receive the best deal on a particular CPA campaign. Unlike a company such as Clickbank where you can see what the commission payment is by looking on the Marketplace section of their web site, with CPA, commissions vary between affiliates and everyone is not treated equally.

Money can be made by promoting the usual affiliate way, potentially even greater cpa riches can be made with Cost Per Action promotion,with some affiliates making $100,000 per day.

You need to know what you are doing to promote CPA products and there are several companies that provide great training in this lucrative business model.

James Roshwood writes articles on Forex and Internet Affiliate Marketing and specializes in CPA reviews

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