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Setting Yourself Apart From Other Affiliate Marketers

By James Schramko

Republish: EasyPublish™
Published: 22Mar2009
Word count: 459
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Affiliate marketing is a great revenue source for the internet marketing entrepreneur. The thing is, a lot of other people are aware of that fact as well and will be competing against you for the same customers.

There are plenty of potential customers out there and basic affiliate marketing campaigns will probably net you some sales. But, if you want to truly make a great income, you need something that will set you apart from the other people selling the product. One great way to do this is with an effective bonus offer.

A common bonus offer that you see is either a single ebook or a set of them. Depending on the quality of these ebooks, that can either be an effective bonus or a lackluster one. Some marketers will pick up some cheap PLR materials and pass them off as an incredibly valuable bonus. This may get an initial sale, but it will decrease the potential for repeat business if customers aren't satisfied.

The best way to determine the quality of your bonus is to ask whether or not the bonus would be viable as a standalone product. If the answer is no, then you have to do something to add value to that bonus. If the answer is yes, then you've increased your potential to make a lot of sales.

How do you add value to a bonus? That will depend on the specific product you are marketing, but a good choice for a wide range of products is to offer continuing support. For example, if you are marketing web development software, then a way to create a valuable bonus would be to create an online support forum exclusive to people who buy the product from you.

It will take a bit of start-up money to get that forum going, but if you populate it with good information, then people will respond. Also, this strategy can generate ongoing income. Give your customers a free trial in the forum (2-3 months is common), and then charge a subscription fee for continued access. You may be thinking to yourself that this seems like a lot of work, but it is less than it seems.

After a certain point, all of the most common questions people have will be answered. Then, all you have to do is respond to a question with a link to an answer previously provided. The larger the forum gets, the less work you have to do. You may even get people who didn't buy that product from you asking to purchase a subscription!

There are lots of ways to create an effective bonus. A little brainstorming and grunt work at the beginning of a campaign can pay dividends in the future.

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