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The Beauty of Backlinks

By James Schramko

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Republish: EasyPublish
Published: 15Mar2009
Word count: 414
Viewed: 351 time(s)
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Building up a lot of backlinks is a great way to help raise your page ranking on search engine results. A backlink, also called an inward or incoming link, is a link from one website to another.

The number of links to a specific website is a good indicator of the quality of that site.

For example, if you have a website that is all about teaching kids math, then if the quality is good you'll have people linking to your site in their articles and blogs.

While that system works fine for some people, you can also adapt it to fit your internet marketing strategy.

How do you get more backlinks? That's where the current generation of Web 2.0 sites comes into play. There are sites all across the internet, like Associated Content, WordPress, and Propeller, that are all about letting users upload their own content.

So, if you write some articles about how great your product or service is, then upload it to one of those sites with a link to your website, you have created a combination sales pitch/backlink.

Here's an exercise: open up a new window in your web browser and go to Google. In the search bar type "link:yourwebsite.com" Don't enter the quotes and replace yourwebsite.com with the address of your website.

The results will show how many sites are currently linking to yours.

Now try out the website name of a big player in your market. Odds are, you'll find that they have a lot more links to their website than you do to yours, and their website probably shows up a lot higher in search results rankings than yours does as well.

Coincidence? Definitely not.

Here are a few quick tips for how to generate more backlinks to your site, and therefore a higher search engine ranking:

* Do you have more than one website? If so, then have them link to one another. This is a great way to get a new site off the ground if you already have an established site up and running.

* Upload content to Web 2.0 sites

* Create videos for your product or service and upload them to YouTube, Google Video, etc. Make sure to include a link to your site in the description!

* Check out an RSS aggregator. These are websites that compile articles and blogs into one place. Most of them will allow you to enter links to the content that you already posted on the Web 2.0 sites.

Join the top internet marketers who get hundreds of backlinks to their site - SENuke the competition!

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