Article Directory :: Internet Marketing/Online Business Articles

Master Copywriting Tips Revealed

By James Schramko

Republish: EasyPublish™ Published: 05Mar2010 Word count: 419 Viewed: 267 time(s) Get Free Content For Your Site

It's not enough for Internet marketing professionals just to have good Web pages and good keywords. To really make the conversions you need to increase sales, you also must be able to write compelling, persuasive copy.

The acknowledged master of marketing copywriting was the late Gary Halbert. Halbert was a legendary copywriter who perfected his art while spending time in federal prison. Turning what could have been a disaster into an opportunity, Halbert used his time to hone his skills in writing sales copy that grab readers attention, tug their heartstrings and open their wallets.

Halbert condensed his findings into a series of letters called the Boron Letters he wrote to his son. These letters eventually found a broader audience, and have been read and analyzed by marketing professionals the globe over.

What Halbert put into his letters was simple, raw and powerful advice that any Internet marketer or any other type of marketer can use to help build their business through powerful, persuasive writing. Some of Halbert's advice includes:

When in doubt, swipe

Every marketing professional needs a swipe file. This is a file of sales letters and copy written by other people that you find to be particularly effective or compelling. You shouldn't, of course, plagiarize material, but you should be able to look at the letters, see what works and incorporate similar writing in your own efforts.

Learn writing by writing

Your efforts don't have to be perfect the first time out. Repetition will steadily increase your skills and help you learn what makes sales and what doesn't.

Understand your product, and your audience

Before setting pen to paper or fingers to keyboard, you should talk to the folks involved in making your product and potential customers. Find their passion, their wants, their needs -- and learn everything you can about the product -- to apply it to your sales efforts.

Get as many eyes on your copy as possible

When proofing a new sales letter, have someone else take a look at it. Try to see if they get the "I want to buy this" look in their eyes. If they do, you've got a winner.

Find out where their heartstrings are, then pull them...hard

Emotional appeals are the key to successful Internet marketing strategy. Find out what your customers' hopes, aspirations, fears, dreams and likes and dislikes are and write copy targeted to appeal to these feelings. You can get to where you want to go a lot quicker with emotion than reason.

EasyPublish™ this article - publishers click here

More articles by James Schramko

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details