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Choose The Right Shopping Cart For Your Website

By James Schramko

Republish: EasyPublish™
Published: 10Sep2009
Word count: 431
Viewed: 555 time(s)

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There are a lot of shopping cart options for the enterprising Internet business owner, and each one of them advertises theirs as the best option. So how do you know which product would be right for you?

Here's a reference list that you can use to determine which one to choose:

- One Click Upsells/Downsells Shopping cart products with one click upsells/downsells catalog the customer's payment information and allows you to sell a new product to the customer without them entering in new payment information. Some products advertise this feature, but it is not truly "one click" if the customer has to do anything other than click their mouse once.

The idea of this feature is to make it incredibly easy for customers to buy other products. It certainly won't work on every customer, but because it's an automated feature, you can add revenue with absolutely no extra work.

- Membership Sites and Recurring Payments

Subscriptions to members-only websites is a great way to generate recurring revenue, and a shopping cart product that integrates the payment process with the membership data is invaluable.

Some products are capable of recurring payments, but do not integrate those payments with the membership data, so if a customer cancels the payments, they don't automatically have their membership revoked.

Look for an integrated product to avoid hassles and giving away your content for free.

- Flexible Payment Sources

The more payment options your customer has, the more likely they are to buy your product.

- Product Delivery

Shopping carts aren't just about web payment anymore; the good ones will also automate the delivery of your product or service.

This includes the above mentioned membership sites, and also encompasses the email delivery of digital products(like ebooks, podcasts, etc). The really comprehensive shopping cart solutions will also integrate with physical product producers.

For example, you could have a one click upsell that will deliver a printed and bound copy of the ebook you just sold a customer. The integrated shopping cart will then automatically forward the printing information to a printing and shipping company and automate delivery.

You will need to set up an account with the printing and shipping company, so if you're just experimenting with this option, make sure to find a company that doesn't charge huge monthly fees or high premiums for low-volume production.

If you sell anything at all online, you need to ensure that your shopping cart is working for YOU. If it does not include the features that increase the value of each sale you make - then look elsewhere for a solution.

Having a shopping cart that makes the most of every sale - automated, easy to use, and with upsell and downsell options. Find out more internet marketing tips.

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