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The Secrets of Effective Affiliate Marketing Bonuses

By James Schramko

Republish: EasyPublish™
Published: 05Apr2009
Word count: 421
Viewed: 245 time(s)

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A bonus offer when selling an affiliate product is invaluable. Often, it will determine whether or not a customer buys from you or somebody else. You want people to buy from you, so you need to create a compelling bonus offer. Use these tips, and you'll increase your potential to make big sales:

Avoid cheap stuff

You may be able to find a couple of ebooks that you can purchase cheaply with mass-resale or distribution rights, but there is a reason that these ebooks are cheap: they are of low quality. Ebooks that are well thought out and provide good value take time to create, and the people who write them are aware of their quality and will charge accordingly.

If you want to include an ebook as a bonus offer, try going to an online freelance writing website and trying to find a writer that will work for you. These writers will provide samples of their work so that you can choose one suitable to the project. It may cost more upfront, but your customers will appreciate it and be more likely to buy from you in the future.

Offer training

If the product you are selling requires a learning curve (like computer software), then an effective bonus is to offer a training incentive. This could include an instructional ebook (either write it yourself, or find a freelance writer as described above), online support forums, or critiques of people?s work.

For example, let?s say the product is a step-by-step guide to getting started with affiliate marketing. Well, you probably have more experience in that field than the person buying the book, so offer to look over the websites and offers they create, and then give them feedback. If you do a good job and they make some money, then they'll probably be interested if you offer them a product about intermediate or advanced affiliate marketing skills.

Keep in contact

One downside to internet sales over person-to-person sales is that customers may feel disconnected from the person they are buying from. When you buy a TV at a store and something goes wrong, you can go back to that store and get some answers, and that is very reassuring to most customers.

If you make yourself available, either via an email list, support forum, or some other means, then customers will see you as a person, and not just a website. The personal touch in the internet?s impersonal world can be the key factor in getting you sales.

Learn why bonus offers are one of the best tools internet marketing experts use to sweeten the deal - to get people to sign up to their lists, or to win the sale.

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