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Internet Video: The Future

By James Schramko

Republish: EasyPublish™
Published: 23Feb2009
Word count: 419
Viewed: 327 time(s)

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Do you use videos as part of your internet marketing strategy? Well, if you don't then you better start.

Here's a few facts to help convince you: according to the New York Times, around 75% of web users watch online video; the average YouTube visitor watches more than 25 minutes of video everyday; and according to eMarketer, more than 50% of all web traffic is video.

Those are some impressive numbers, especially when you consider the millions of people who go online everyday. So, the goal for you is to tap into a portion of those millions of people to help build the web traffic, and thereby the profit, of your website.

The first thing to do is to make a video about the product or service that you are selling. This doesn't have to be professional quality.

Take a look at a lot of the videos on YouTube and you'll see that a lot of them are grainy, out of focus, and have terrible framing.

What you want to do is make a video that is clear and showcases your product. You can do this with a webcam if you want. Just point it wherever it needs to go and then talk about your product.

If you want, you can invest in some editing software or a higher quality camera, but those aren't necessary when you're first building your internet video presence. The Windows Movie Maker, which is included with Windows, should be all you need for basic stuff (Mac users can use the preinstalled iMovie).

Okay, now that you've got your video, you need to upload it. The best places to do this are YouTube, Google Video, and Yahoo Video. Make sure that the tags and description associated with your video are relevant and make sure to include a link to your website in the description.

Once you have those three done, do a web search for video sharing sites to find more venues for your video.

These videos will accomplish a few things:

first, they will provide exposure for your product or service to an audience that is looking for them (that's why appropriate tags are so important);

second, each video posting will give you a backlink (you did put a link in the description, right?) to your site from a high quality site like YouTube;

and third, you are providing information across all media. You probably have lots of written content about your product or service, but having video content will help set you apart from the rest.

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