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Niche Marketing - Competition Analysis

By James Schramko

Republish: EasyPublish™
Published: 11May2009
Word count: 406
Viewed: 407 time(s)

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Developing a sound SEO strategy and implementing it is no easy task, but you do have a key benchmark to judge your success: traffic and sales. If your strategy worked, more people will be coming to your site and, with that larger audience, your sales should have increased as well. But what about your competitors?

It's easy to track your own stats because you have access to your logs, server info, etc. Keeping track of what the other marketers in your niche are doing isn't quite so easy, unless, of course, you use the correct niche marketing tool.

A truly flexible and informative niche marketing tool gives you options on what exact facet of your business you want to analyze. For example, let's say that you have a site that has many different product pages, as does your competitor. A good tool will allow you to enter a specific URL from your own site and compare it against a specific URL from your competitor's, as well as the basic homepage comparison.

Why is this important? Because search engines analyze websites page by page. If you can optimize specific pages of your site, as well as the homepage, you have the chance to get a double listing in search engine results. If you can have two listings in the top ten, you immediately push one of your competitors out of the race and double your chances of getting traffic. Why wouldn't you want to do that?

One final point: the user interface is crucial. If the information you need is spread out in a labyrinth of numbers and percentages, then it doesn't do you much good. When looking for a niche marketing tool, you not only need one with a wide range of features, but also a program that is able to present the data culled from those features in a worthwhile way.

This is where the free trials offered by the producers of such software comes in handy- just download the free trial to see if delivers on its promises. If the information you need isn't presented in a user-friendly way, then what good is it to you? The point of getting a niche marketing tool is to streamline your process, not make it more complicated.

Staying on top of your competition means being aware of what they are doing - and making sure you are doing it better.

Automating your competitor analysis is priceless to the internet marketer. Learn how Market Samurai will take over this task for you.

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