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Articles by James Wallace

• How to Structure a Sales Driven Website
  Imagine having a shop where 99 out of 100 people who come in and walk out again without buying anything, this is what happens with poorly structured websites. This article details how to make sure you have the key ingredients to creating a website that delivers it goals and drive sales.
  Published 03Jun2010, viewed 163 times

• Top Tips on Building a Brand
  Creating a strong brand identity will build a lasting visual representation of a business, which gives a business an advantage over any other form of visual communication, which can last beyond all other elements of a business. This article build brands that influence attitudes and build biases towards a product or service.
  Published 24May2010, viewed 279 times

• The Secret to Profit Making Websites
  Often one fundamental is overlooked when creating a new website. An effective website must be aimed at delivering something that the audience want that truly matters to them. This article describes the most important ingredient to websites that deliver profit.
  Published 24May2010, viewed 159 times

• Five Great Ideas that will Improve your Direct Mail.
  Ever wondered what really gets people to respond to your direct mail? Or have you always wanted to send direct mail but didn't quite know where to start? To create an effective piece of direct mail that follow the attention, desire, interest and action principles there are five proven techniques that can make the difference between a 6% and 26% response rate.
  Published 15May2010, viewed 113 times

• How to make People Love your Business Through Visual Communication
  Most business believes they are unique; unfortunately 99.9 percent of them are wrong. However, there is one way a business can distance itself from the crowd. This is the way it communicates with its audience and, ultimately how it makes them feel about your product or service.
  Published 11May2010, viewed 123 times

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