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Pay Per Click Advertising? Should You Worry About Frauds?

By Janelle Elizabeth

Republish: EasyPublish™
Published: 11Jun2009
Word count: 500
Viewed: 315 time(s)

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While Pay per click or PPC marketing is one of the most focused marketing strategies devised, you still needs to be aware of possible pay per click frauds.

Before understanding how fraud is committed in pay per click advertising, it is important to understand how it works and where it is used. This type of advertising is built on business/website related keywords, phrases and advertisements.

These keywords and ads are set up with ad vendors such as Google AdWords, Yahoo! Ads and the like, then the owner of the ad pays the vendors each time an Internet searcher finds the ad through a search (by typing in the related keywords or phrases) and clicks on it.

Technology is now keeping up with the fraudsters and is able to combat many of the schemes that have in the past been used to rip off advertisers, but it is prudent to be aware of the techniques used. Fraud can be committed in pay per click marketing in many ways. It can be as simple as someone (usually a competitor) clicking on your ad numerous times in order to increase your advertising costs or it can be as complex as having a sophisticated robot go through the internet and click on the ads that would bring revenue to the creator of the robot.

You can choose to have your ad displayed on pages that have content relevant to your keyword. When someone clicks on your ad from that page, the page owner gets a portion of the revenue generated from those clicks.

It has happened that page owners have generated schemes that click on those ads from their websites multiple times without having the ad vendor recognize the fraud. One of the questions most people who use pay per click advertising ask is: should they be worried about PPC fraud.

Well, most doomsayers claim that a huge percent of costs for pay per click advertisements are caused by fraud. Most respected sources claim that only about 20% could be fraud. Even if the 20% claim is accurate, you should remember that Google and Yahoo are well established ad vendors, and it would take extremely sophisticated schemes in order to fool them for an extended period of time. If you are still concerned about frauds in pay per click marketing, there are mechanisms and software that you can use in order to catch fraudulent activities.

You can check the IP addresses to see multiple clicks (sometimes even up to hundreds of times a day) from one IP addresses. If you have proof to support your claims, you even ask for a refund of the money you paid for fraudulent clicks. Aside from that, there are also third party solutions that will allow you to set up an account online that enables you to track clicks on your ads. These accounts then enable you to catch potentially fraudulent ad clicks. These solutions come with a nominal sum that has to be paid on a monthly basis.

Don't go past this opportunity to get real inside information on how to grow your PPC advertising profit

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