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Using Branching Site Structure For Niche Marketing

By Janelle Elizabeth

Republish: EasyPublish™
Published: 28Jun2009
Word count: 426
Viewed: 324 time(s)

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One thing that a lot of people do when building and organizing a website, whether it is used in niche marketing or in some other venture, is to not think like a computer.

They build content that is aimed towards the viewer (which they should), but they do not organize that content in a way that is best organized for a search engine to crawl through it. This is where a branching category structure comes into play.

The premise is fairly simple and is best explained through a comparison to a tree. The trunk of a tree is your main topic, let's say it's sports. Each of the main branches of the tree represents a high-level subdivision of your category, with each further branch indicating a lower-level subdivision.

So, as an example, "Sports" would be your trunk. Individual sports, like "Football," "Baseball," etc. would be your main branches. And, in those main branches, would be various subdivisions like different teams in each sport. So how does this help you as a niche marketer?

The goal is to use a niche marketing tool that will help you to generate a list of valuable keywords in your chosen market. Once you have those, divide them into groups and build up sections of your website that focus on a group.

Using the sports example, if the keywords that you wanted to go after included "base hit," "home run," and "fly ball," then you would group those keywords together inside of the "Baseball" category. That seems rather obvious when used in this example, but as you build your own niche marketing website, the tools you use will return a large variety of keywords.

It is up to you to determine an effective branching structure. The benefits of this approach are twofold: first, it allows for fairly easy navigation for both you (as your create and categorize new content) and for your viewers (as they read through your content); second, it creates specialized concentrations of keywords and topics inside your website that search engines will latch onto.

The reason that they latch onto these concentrations is because that is, in essence, how modern computers are designed to think. Look at the filing structure of your computer's hard drive. Everything is nicely categorized and when you are searching for a file, your computer knows just where to go.

By adapting this organizational strategy from the very beginning, and then building quality content around it, you will help your search engine rankings by providing relevant content in the logical places.

Growing your business like a tree will see you branching out into a lot more opportunities within your niche. Find out how niche marketing has been made easy.

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