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3 Easy Sales Letter Changes Guaranteed To Boost Your Sales

By Jason W Tarasi

Republish: EasyPublish™ Published: 18Nov2009 Word count: 451 Viewed: 708 time(s) Get Free Content For Your Site

I once knew a guy who was so overweight; he could barely leave his house. After being embarrassed by some thoughtless kids on one of his rare expeditions outside, he vowed to make one small, but healthy change each day. Each small change built on the momentum of the last, until he had dropped over 250 Lbs! Today he is a healthy and active sportsman who enjoys the outdoors.

As with anything that has a purpose, small changes can make a dramatic difference. This is just as true when you are writing a sales letter. Over the years I have found that making one little change to my sales letter could sometimes double and even triple my sales. Of course on the flip side, sometimes a change can actually hurt your sales.

However, this doesn't mean that you ever stop testing. Many times these tests can multiply your profits to heights you never imagined, all without any extra advertising or an increase in sales page visitors.

Each sales letter has it's own dynamic and what works in one niche, may not work quite as well for another. With that said, I have discovered three simple changes that are universal and have always helped to increase my sales:

Always use a white background

I have tried colored backgrounds and ones filled with fancy graphics on all of my sales pages, but a plain old white background has always out pulled those backgrounds by a wide margin. Don't believe me? Test it out for yourself - you have nothing to lose!

Use a credit card graphic by your order button

This is a psychological trigger that compels people to buy. It also makes your order button easy to find and tends to set your customers apprehensions about buying from you at ease. Again, you have nothing to lose by putting this to the test.

Use "investment" instead of "buy"

This is another psychological trigger. Don't tell your prospects they are buying a product from you. Instill in them the confidence that they are making an investment in themselves when they own your product.

As an example: Change "Buy it now for only $19.99!" to "Your investment is only $19.99!"

Do you now see the power in this? You are using one word that people associate with a negative emotion (buy), to one that has a positive emotion (investment).

I challenge you to test these three small changes on your current sales letters and see if you don't get a big boost in sales. But don't stop there; you should always continue to test one variable against another for each sales letter. You never know what small change you make, can lead to a huge payday!

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