Article Directory :: Authors :: D :: Jennifer Davey Articles

Articles by Jennifer Davey

• 17 Bonuses that Attract New Clients
  Studies have shown that most potential clients don't make a purchase until you reach out to them at least seven times. The best way to do this is to use a newsletter to reach out to them repeatedly. That's why it helps to give your target market an extra incentive to sign up for your newsletter. This article includes a list of 17 types of giveaways you may want to consider.
  Published 04May2012, viewed 34 times

• Where's the Beef? Getting Clients with Email Marketing
  I have a folder in my Outlook where the emails I subscribe to (for market research) pile up until I sit down to look for trends. When I did my market research the other day, I was pretty surprised. This folder, packed with over 500 emails, was 85% sales material. That brings me to the rule I always remind my clients about: the 80/20 rule.
  Published 21Apr2012, viewed 25 times

• Using YouTube to Promote Your Business
  You've probably heard about how tools like social networking and email marketing can be used to promote your business, but have you ever considered using YouTube to reach clients? It's not as hard as it sounds. All you need is a recording device, a YouTube account, and a little time to practice, and you can have your first videos online within days. Let's take a closer look at how YouTube can be useful for building business and getting clients.
  Published 08Apr2012, viewed 36 times

• How To Deal With Difficult Clients
  It doesn't matter how hard you work or how professional you are—eventually you're going to have to deal with a difficult client. And when that time comes, there are things to do and things not to do. I'll help you prepare for the inevitable with a few tips for dealing with clients who are unhappy with your work.
  Published 22Mar2012, viewed 64 times

• For Getting Clients, a Follow-Up System is Critical
  The average response rate on an advertising or marketing campaign is only 5 to 10%, and the close rate is even lower. So for your advertising to be effective, you need to do more than just put your ads out there. You have to have a sensible follow-up system that keeps your business present in potential clients' minds while presenting you as someone they want to work with.
  Published 24Feb2012, viewed 40 times

• To Grow Your Business, You Need a Marketing Plan
  When business slows, it's time to turn a critical eye toward how you market your business. If you don't have a marketing plan, you need one. And if you already have one, maybe it's time to revisit it. I'll take you through my three-stage process for creating a marketing plan.
  Published 09Feb2012, viewed 45 times

• Self-Sabotage: How Mindset Affects Your Business
  One of my favorite sayings goes, "You have to believe to achieve." I keep it posted all over my office and home, and I find it endlessly inspiring. The idea is that if you don't believe you can do something, you're probably going to fail; if you think you're capable, your chances of success are much higher.
  Published 26Jan2012, viewed 123 times

• Stop Blaming the Economy and Start Taking Action!
  If your business is not thriving like it used to, it's time to stop blaming the economy. Remember, nobody knows exactly how long this economic downturn will last, and some elements of the recession may be here to stay indefinitely. So it's time to adjust to the new climate. Here are some things you can do.
  Published 12Jan2012, viewed 57 times

• Use Google to Grow Your Business
  With these Google tools you can conduct great market research that makes getting clients and creating a successful business a lot easier.
  Published 22Dec2011, viewed 66 times

• Want a Worry-Free Holiday Season? Create Systems in Your Business
  If you want to be able to work less, get more things done, and make sure the people you hire do things the way you want them to, you have to establish systems.
  Published 10Dec2011, viewed 78 times

• How to Get Over Your Fear of Marketing Metrics and Move Your Business Forward
  Marketing Metrics. It's a scary sounding term, but it's not as complicated or time-consuming as many small business owners think. If you want to get more clients and make more sales, it's essential to be able to assess which aspects of your marketing, sales, and products/services funnels are working and which aspects aren't.
  Published 17Oct2011, viewed 92 times

• Choosing the Right Web Designer for Your Site
  The hot topic on my plate right now is website design. I have two clients going through a website redesign, plus we are in the midst of a total redesign here at JJS Coaching. Picking a designer for a business website can be a daunting task. It's easy to feel intimidated when shopping around for a designer. Here are some guidelines to help you in your process.
  Published 29Sep2011, viewed 128 times

• Get Clients, Keep Clients- The 3 Must Know Elements
  When you focus your marketing on building relationships, you are taking the first step towards potential clients getting to know, like, and trust you.
  Published 13Sep2011, viewed 100 times

• Making Your Website WORK For You
  Your website needs a purpose or goal. That purpose may be an actual sale, getting names on a mailing list, or getting visitors to fill out a form for more information. Once you decide what your website's purpose is, get your visitors to take action. Every page on your website must call your visitors to action, to place that order, or fill out that form, or sign onto the mailing list.
  Published 04Sep2011, viewed 107 times

• 10 Tips to Grow Your Email List Regardless of Your Marketing Tactics
  Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the "Know, Like and Trust Factor."
  Published 15Aug2011, viewed 93 times

• Why You Need a List to Create a Successful Business
  Getting clients can be difficult, without a list. While it's possible that a client will find you today and buy from you or hire you, most clients need to be touched 7 - 9 times before they take action. Most small business owners don't have time to reach out individually to each lead, 7 - 9 times. I know I don't!
  Published 23Jul2011, viewed 76 times

• How Much Should I Charge? - Are You Charging too Little?
  There are two sides to pricing. The first is deciding HOW MUCH you should charge, the second is deciding what pricing strategies you will use to help your products and services sell. Today I am writing about HOW MUCH to charge.
  Published 15Jun2011, viewed 252 times

• Testimonials: When Is the Best Time to Ask?
  I often talk to clients who are not comfortable requesting testimonials. They might feel that testimonials shouldn't have to be forced, but that they should just come naturally. Sometimes you will get ready-made testimonials from clients, but for the most part, you're going to have to ask clients to write out their thoughts.
  Published 03Jun2011, viewed 174 times

• Want to Grow Your Business?
  To get more clients and grow your profits, you must be willing to collaborate and to seek help from others. Whether it's a coach, a copywriter, a programmer, a virtual assistant, or any other type of support staff, you're going to need someone. You may even need a combination of "someones".
  Published 14May2011, viewed 144 times

• Essential Marketing Metrics for Small Business Owners
  As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to measure results of your actions so that you can better manage your available time.
  Published 09May2011, viewed 335 times

• Lessons I Learned on Vacation
  While I was on vacation in January, I thought a lot about the importance of authenticity in one's products, services, and marketing. Authenticity is about more than just delivering what you promise; it's also about being true to yourself. In other words, it's about creating a business based on your values and priorities.
  Published 03Apr2011, viewed 122 times

• Sales and Marketing Funnels - Taking Stock: A Self-Evaluation
  For self-employed professionals and small business owners, it's essential to periodically assess what is and isn't working in your business, and then to make the necessary adjustments.
  Published 14Mar2011, viewed 162 times

• Get More Clients With Marketing Automation
  You can link your Twitter, Facebook and LinkedIn accounts so that your tweets post to your LinkedIn status updates as well as your Facebook Fan Page (and personal Facebook page if you want it to). This puts you on three social networking sites at one time with a single action.
  Published 17Jan2011, viewed 310 times

• Need More Client Referrals? Try This Tactic
  In all my years as a coach, I've found that there's one thing that consistently earns referrals: value.
  Published 30Dec2010, viewed 201 times

• 8 Secrets of Successful Speakers
  Get Referred and Recommended as a Speaker, While Adding to Your Bottom Line.
  Published 19Dec2010, viewed 240 times

• Marketing Metrics Every Small Business Owner Needs to Know
  Spending time marketing is HOW you grow your business. But marketing shouldn't be something that you just "spend time" on, without knowing what's working and what's not. With the right metrics in place, you and work less and e-a-r-n more.. That same information can also help you make realistic projections on business growth.
  Published 01Oct2010, viewed 413 times

• How to Create Systems in Your Business So You Can Go On Vacation
  As a small business owner or self-employed professional, you place a high value on your time. In order to work less, get more done and make sure your staff is doing things they way you want them to be done, you need to create systems.
  Published 30Sep2010, viewed 184 times

• How to Find the Best Web Designer for Your Site
  Selecting the right web designer for your website will help your site earn it's salary.
  Published 23Sep2010, viewed 270 times

• How to Use Gratitude to Get Clients
  When getting clients, gratitude is a valuable but often overlooked tool. If you want to increase the size of your client base, being in a constant state of gratitude can have tremendous effects.
  Published 23Sep2010, viewed 269 times

• A Successful Business by Knowing What you Want
  In order to create success, you must get super clear on WHAT you want.
  Published 18Sep2010, viewed 224 times

• Get Clients by Giving
  Giving is a great way to attract clients. Everyone wants to work with people they like. Giving will help you build your "Like" factor.
  Published 16Sep2010, viewed 191 times

• Get More Clients by Taking Stock of Your Marketing
  Creating, looking at and managing your sales and marketing funnel can be difficult. But as a small business owner it's very important. Just by taking an honest look at what's getting you sales, and what isn't you can increase sales.
  Published 12Sep2010, viewed 255 times

• Action is the Path to Attraction
  The road to getting more clients is paved with actions.
  Published 09Sep2010, viewed 163 times

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details