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Article Directory :: Internet Marketing/Online Business Articles
When I first began my internet marketing career I was afraid to ask people for money. I was an affiliate for a company that had a $100 package and a $1000 package. Sure, I mentioned the $1000 package, but I always encouraged my customers towards the $100 package. I thought that would be an "easier" way to make money than the $1000 package.
I didn't succeed as an affiliate for a long time with that company due to my flawed mentality. Experience has taught me that it's easier to make money online with a big ticket product. There are three reasons that promoting a big ticket item is the easiest way to make money online.
First, big ticket items attract more serious buyers. Just about anyone will download a $27 Ebook. But way too many of them will ask for refunds. Way too many of them will never read it. Some of them will even blame you when it "doesn't work," whatever that means.
Why do you care about these things? Because such customers are a time-consuming nuisance. In contrast, serious buyers will become serious affiliates for you. If you are in a two-tier affiliate program (and you should be), your buyers become your affiliates. You make money from their efforts in promoting the product. Having a group of low dollar buyers that aren't serious will result in a group of affiliates that do nothing.
Second, the easiest way to make money online is to develop repeat customers. Because your big ticket buyers are more serious, they are also more likely to be repeat customers. They will use your product, recognize its value, and be responsive to your future offers.
Third, it's easier to make money online with big ticket products because it's easier to turn a profit with such products. This is true no matter how you are generating leads. Let's say you spend $100 on pay-per-click. From this campaign, 5 people buy your $27 Ebook. Because each lead cost you $20, you're left with a less than impressive $7 profit. At this rate, it will take you a LONG time to make real money online.
In contrast, you wouldn't bat an eye at paying $20 for a lead that purchased your $1000 product. And remember, as a bonus, this will likely be a smart buyer who will make you money as your affiliate and/or become a repeat customer.
For these reasons, if you want to make real money online, choose a big ticket item to promote. It still works. It doesn't mean you'll wake up rich overnight. But if you're looking for the easiest way to make money online, go big, and sooner than you think your bank account will feel the difference.
Jennifer Herndon works from home with her kids. She has been a home business consultant for over 11 years. Read more now at Jennifer's Work at Home Millionaire Journey blog. After years of searching, Jennifer discovered a ground-breaking system that allows even the newest marketer to create a massive online business. Learn more by claiming your free Infinite Income Plan Report here.
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