Article Directory :: Authors :: H :: Jennifer Horowitz Articles

Articles by Jennifer Horowitz

• Google, Twitter, Facebook, Bing - Oh My!!
  Bing announced they have made a deal with Twitter AND Facebook to pull their updates into the SERPS (search engine results pages). Hours later Google announced they too have a deal with Twitter and will be delivering Tweet feeds in the SERPs.
  Published 25Oct2009, viewed 316 times

• Getting Into Google News
  As a website owner, I'm sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site
  Published 22Feb2009, viewed 210 times

• Discover the Secrets of SEO
  There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit of time talking about the secrets of top rankings.
  Published 19Feb2009, viewed 238 times

• Marketing With Newsletters
  Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please note a paid newsletter needs to be informative and doesn't always offer the same sales opportunities. However a freebie newsletter can have ads, special offers and promotions and more.
  Published 27Jan2009, viewed 212 times

• Social Media Mistakes
  With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future.
  Published 27Jan2009, viewed 239 times

• Bloggers Checklist
  Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog.
  Published 25Jan2009, viewed 1606 times

• Marketing In A Poor Economy
  What you need to know is that people tend to shop differently in a poor economy. They research more, they comparison shop more and they look for more value for the money they spend.
  Published 11Jan2009, viewed 219 times

• The Evolution (Not Death) Of SEO
  Remember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic statement. So that is what you are seeing. The truth is SEO is not dead - it is just evolving. And the other truth is.... the more things change, the more they stay the same.
  Published 22Nov2008, viewed 212 times

• Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain - Oh My!!
  When it comes to setting up your Blog, there are many options and it's enough to drive you crazy. Here is some information for each option...
  Published 17Oct2008, viewed 309 times

• Just Because You Don't Want To Hear It, Doesn't Mean It Isn't True
  This article may not make me real popular with many site owners, but it is the honest truth. So many people want top rankings but they aren't truly prepared to do what it takes to get those top rankings.
  Published 07Oct2008, viewed 304 times

• Has Your Site Been Banned From Google?
  Does Google Forgive? Forget the Sandbox - when you are in the doghouse, will Google ever "forgive" you and release your site back into the SERPs (search engine results pages)?
  Published 07Oct2008, viewed 269 times

• Should you handle your own SEO?
  Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save.
  Published 27Sep2008, viewed 268 times

• "SEO On A Budget" Tips
  It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can with a small team. It is true that those things do present a challenge however they do not preclude you from getting top rankings.
  Published 26Sep2008, viewed 270 times

• Letting Your Customers Off Too Easy?
  There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.
  Published 12Sep2008, viewed 250 times

• When to Call In the Big Dogs?
  We all know the importance of SEO and getting your site listed in the top of the engines so you can tap into all that traffic out there that is searching for exactly what you have to offer.
  Published 11Sep2008, viewed 245 times

• Treasure Trove of Website Tips
  Recently people have been asking for tips and "Do's and Don'ts" for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you'd be wise to follow.
  Published 26Aug2008, viewed 218 times

• How to Pick Article Topics
  I've already written about why it's important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don't know what to write about.
  Published 15Aug2008, viewed 236 times

• What Google Wants
  There are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really confusing for someone trying to understand SEO. Who is right, who is wrong? Where should you focus your attention? Let's answer that question by breaking things down...
  Published 07Aug2008, viewed 283 times

• How To Consistently Improve Your Web Site Results
  Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
  Published 06Aug2008, viewed 281 times

• The Dreaded Google Penalty
  Many people insist there is no penalty (except Exclusion for really blatant "Black Hat" techniques), and rather it is all about Filters. If you do something that triggers a filter your site won't rank as highly. Whether you call it a filter or a penalty, the results are the same. If you don't follow best practices, sooner or later your site will be penalized or filtered out of the top rankings.
  Published 26Jul2008, viewed 301 times

• Do You Want To Optimize Your Own Web Site?
  Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.
  Published 25Jul2008, viewed 238 times

• Debunking Seo Myths
  There are so many SEO myths out there; I decided to write a short series of articles debunking some of the common myths. This next one may come as a surprise - but it's true I hear it often!
  Published 20Jul2008, viewed 298 times

• SEO Myths
  The cold hard truth is that if your site is not search engine friendly, you're losing hundreds and thousands of hits from the very people you most want to visit your site -- those who demonstrate a serious desire for what you have to offer by proactively typing keywords related to YOUR business into the engines.
  Published 19Jul2008, viewed 303 times

• How to Scientifically Increase Your Conversion Rate
  If something isn't pulling in the results you want, create other versions and test them against each other so you can come up with a winner! You should test headlines, graphics, sales offers, price, and different opt-in methods. There is nothing that can't be improved. The only way to determine whether the new or old version pulls better results is to TEST.
  Published 10Jul2008, viewed 267 times

• How To Select The Best Keywords For Your Site
  Put simply, a keyword is a single word, like "Maui." But a keyword phrase is a more descriptive string of two or more words, like "Maui vacations." Your approach to keyword selection will vary, depending on your industry. For certain niche markets, using single words can be a good strategy (as long as they are specific to your product or service). But regardless of your industry...
  Published 09Jul2008, viewed 277 times

• Engines and Spiders and Surfers, Oh My!
  The cold, hard truth is that if you're not successfully optimizing your site (and if it's not search engine friendly), you're losing hundreds and thousands of hits from the very people you most want to visit your site - people who demonstrate a serious desire for what you have to offer, by proactively typing keywords related to YOUR business into the engines.
  Published 08Jul2008, viewed 253 times

• Using PDFs Correctly
  PDFs are often downloaded to people's desktop and therefore have a longer "shelf life" - they may come across the PDF in the future, but with a web page (even a bookmarked one) they are not likely to accidentally come across it again. They would have to actively go to your site to see the page again.
  Published 06Jul2008, viewed 310 times

• Summer time slow down?
  A lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective.
  Published 26Jun2008, viewed 235 times

• Press Releases Aren't Dead
  There used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite riles to follow.
  Published 25Jun2008, viewed 221 times

• What People Aren't Saying About Social Media
  Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you often only hear one side of things - the message is clear - Participate or miss out! And while I do believe that is true, I think it's not always that simple.
  Published 18Jun2008, viewed 190 times

• How to Pick an SEO Firm
  SEO is the foundation of your marketing campaign - at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 million) searches performed daily.
  Published 14Jun2008, viewed 242 times

• How to Make Java Script Search Engine Friendly
  Since you want the engines to be able to spider all of your content pages, you should minimize the amount of extraneous code that is on your page. You worked hard to create your content and get your site optimized, so the last thing you want to do is take a chance that the engines won't want to spider your pages.
  Published 13Jun2008, viewed 259 times

• Keep Visitors on Your Site Longer
  In order to increase sales and the number of subscribers you get, you want to keep visitors on your site longer. If people leave too quickly they aren't seeing all that you have to offer. Try these tactics to keep people on your site longer and you will definitely notice an increase in opt-ins and sales.
  Published 07Jun2008, viewed 332 times

• Is Search Engine Positioning Dead?
  One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works". Where it started, I have no idea. Let's forget about my opinion and other "experts'" opinions and stick to the indisputable facts, as reported by highly credible 3rd party sources.
  Published 05Jun2008, viewed 281 times

• The Cynical SEO Drama Queen
  It is time to look at those SEO questions from the folks who need help and guidance. Let's take a read of some of the Dear SEO Drama Queen email, which floods her box every day.
  Published 29May2008, viewed 521 times

• SEO - Just Add Water.....NOT!
  SEO is no longer as easy as it used to be. It's not a quick fix -- it's an ongoing process. You need to look at many factors, you need to be prepared to make changes, you need to be willing to work closely with your SEO expert and be willing to be in it for the long haul. SEO changes and you need to be ready to meet those changes.
  Published 28May2008, viewed 343 times

• Add Emotional Impact To Your Content
  Although your website is about you and your products and services, your copy needs to always relate back to your readers. It needs to let them know you understand them and have exactly what they need. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that.
  Published 08May2008, viewed 401 times

• Understanding the Search Engines
  Here is a simplified view of how the search engine algorithms work: Think of the engines like teachers handing out gold stars (or check marks) for everything that you do well. The process they go through is the equivalent of the teacher looking at your site and then looking at their checklist and giving you a gold star for each of the things that you do right.
  Published 06May2008, viewed 558 times

• Improve Your Web Copy
  When Web sites fail, it is because they do not communicate a realistic, believable and convincing marketing message. Your copy (website content) acts as your sales person -- it is the most important sales tool you have on your website. It's what makes people take action. Here are some tips to improve your copy.
  Published 28Apr2008, viewed 293 times

• Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales
  Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more. With only a few seconds to grab the attention of your site visitor and pull them into your site, your headline is the most important element of your website
  Published 27Apr2008, viewed 385 times

• How To Create An Effective Landing Page
  Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake. Sending your prospects to your homepage (which is filled with so many different options) and hoping they take action is a recipe for disaster. You want to drive your traffic to a landing page that focuses on conversion.
  Published 26Apr2008, viewed 290 times

• Everyone Is All A-Twitter About Twitter
  According to the Twitter FAQ, "Twitter is for staying in touch and keeping up with friends no matter where you are or what you're doing." But it's not only for social purposes ' there can be many benefits to your business as well. Follow a few simple rules and you can stay "top of mind" with your customers and potential customers.
  Published 23Apr2008, viewed 262 times

• Top Rankings Fairytale?
  While I fully encourage getting lost in the magic of a fairytale with the young ones in your life, in the business world I encourage you to face reality and realize there is no magic fairy dust for websites. After much thought about this, I realized it comes down to 2 main factors ' themes that are present both in the fairytales my nieces read & watch and in the adult business world.
  Published 16Apr2008, viewed 237 times

• Driving WebSite Traffic
  Driving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let's take a look at some of the more successful ways and evaluate them.
  Published 11Apr2008, viewed 276 times

• Optimizing Your PDF Content: Discover Missed Opportunities
  Most people are pretty good about getting their webpages optimized, however they are missing an opportunity with other content. Most people don't realize this, but you can actually optimize a PDF document. Learn why you should use PDF documents on your site and the guidelines to follow when making your PDF search engine friendly.
  Published 09Apr2008, viewed 277 times

• How To Get The Most Out Of Your Content
  Use your website content to improve search engine rankings and bring in targeted traffic. Your content doesn't need to sit idly on your site -- you can get it out there working for you. Here is an overview of the concept of Content Syndication, including sources to use and mistakes to avoid.
  Published 28Mar2008, viewed 276 times

• Top 5 Ways To Benefit From Universal Search
  Universal search brings changes to the search engine results pages. To increase your exposure in the search engines and get new traffic you need to know how to benefit from these changes. Learn the top 5 ways to participate in Universal Search and get an advantage over your competitors.
  Published 08Mar2008, viewed 299 times

• Stop Sabotaging Your Success - Real Strategies to Implement Now
  It is easy to point out the problems - like sabotaging your SEO success by ignoring the long terms affects of certain techniques. Here are the solutions - the ways you can still benefit from the various techniques, without contributing to their demise. The primary thought behind all techniques should be: "What is natural"?
  Published 07Mar2008, viewed 247 times

• Are You Sabotaging Your SEO Success (Part 2)?
  If you look at most of the SEO techniques that are now considered "black hat", they would have been OK and worked well in moderation, but instead they are used, abused, and killed by us, thereby sabotaging our own success.
  Published 06Mar2008, viewed 277 times

• Are You Sabotaging Your SEO Success (Part 1)?
  You may be sabotaging your SEO success and not even know it. As the internet grows larger daily, and the number of searches online increase - we see people getting fanatical about getting their sites ranked. And why not? It's a great, constant source of traffic leading targeted visitors to your door!
  Published 05Mar2008, viewed 298 times

• Plan for Success
  The best way to create a user-friendly, powerful web site is to plan for it. If you're going to invest time in building and promoting your site, you want to be sure that once visitors get there, they're converted into buyers. Start by analyzing where you are at the present, where you want to go, and what steps will take you there.
  Published 07Feb2008, viewed 266 times

• The Truth About What You Need To Do To Get Top SEO Rankings
  What are you not asking that you should be? Find out and you'll find your way to Top SEO Rankings. Are reciprocal links good? Are one-way links better? How do I use Google SiteMap Submission? Does PageRank still count? How many blogs do I need? There seem to be more questions out there than answers. The answer is: It doesn't matter... because you are asking the wrong question!
  Published 06Feb2008, viewed 314 times

• Analytics - The Missing Piece
  The ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don't know why, but they aren't achieving this goal. Competition is fierce and even though your site deserves to be on top, it may take a while to work its way up there. So, what do you do? You call your SEO Firm, you complain, you work on a strategy to get the results you want. The missing piece here is called Analytics.
  Published 05Feb2008, viewed 351 times

• What You Don't Know About Keywords... That Your Competitors May Know
  Did you know that 25% of searches each month are brand new, never before seen search words and phrases? You would think with the number of search queries running through Google, they have seen it all. We spend so much time on keyword research - and rightfully so, it's the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world.
  Published 04Feb2008, viewed 310 times

• Repeat business - Use This Overlooked Concept and See Dramatic Increases in Happy, Loyal Customers
  Learning how to attract repeat business is the most powerful thing you can do to get more out of your advertising dollars and increase revenue. You may not be familiar with the term "consumption" when it comes to your business, but it is something that is critically important and often overlooked. Let me tell you a story about a recent purchase I made....
  Published 03Feb2008, viewed 339 times

• Site Builder Issues - Why Shoeless Joe Was Wrong
  Unfortunately, many people are living a perfect example of if you build it, they won't come. Building your site with a standard site builder that doesn't allow for HTML, FTP access, root directory access and easy addition of new pages to grow your site content, is setting yourself up for failure.
  Published 02Feb2008, viewed 343 times

• All Optimized and Going Nowhere?
  Have you optimized your web page or web site and the search engines still have not found you? It happens sometimes. Here are 16 common reasons your web site may not be indexed.
  Published 01Feb2008, viewed 378 times

• 25 Little Known Facts about Article Syndication - How to Get the Best Results from Your Articles
  We all hear how important articles are - especially when used as a tool to help boost search engine rankings. However, when it comes time to write articles to promote our own business - we are stumped. Discover 25 little known facts about article syndication and how to get the best results from your articles.
  Published 31Jan2008, viewed 288 times

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