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Articles by Jennifer McGroary

• How to Build Customer Relationships
  Building a lasting relationship with your customers is a vital marketing strategy in ensuring the existence of your business. Making your customers unhappy even once can impact their likelihood of ever revisiting.
  Published 24Dec2005, viewed 292 times

• Why Should My Locally Based Business Have a Web Site?
  According to The Kelsey Group "70% of U.S. households now use the Internet as an information source when shopping locally for products and services... Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource."
  Published 23Dec2005, viewed 292 times

• Reaching Out to Your Community
  As you continue to build your small, local business, one of the easiest marketing approaches in attracting new customers is to embrace your community, while using your web site to gain recognition. A strong community presence brings about notoriety and longevity to your venture.
  Published 22Dec2005, viewed 244 times

• What Customers Expect from Your Web Site
  Customers and potential customers visit your web site with expectations, and it is crucial for you to cater to them in order to have your business thrive. Local customers already familiar with you might be willing to overlook small errors or discrepancies, but first-time visitors tend to be less forgiving and will move on to the next business down the line if they find yours lacking.
  Published 21Dec2005, viewed 286 times

• Creating a “Knock-Your-Socks-Off” Prospect Package
  Before planning a direct mail campaign, it’s important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package. Depending on the sales situation, your Prospect Package may be built with several different components.
  Published 05Nov2005, viewed 332 times

• 3 Marketing Mistakes Web Site Designers Make When Selling Their Services
  As a Web Designer, are you making the following 3 critical mistakes in your marketing message? You could be losing clients if you are...
  Published 04Nov2005, viewed 309 times

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