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Create Products: Where Do Great Products Come From?

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Published: 06Jul2011
Word count: 915
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"Where do products come from, daddy?"

I was having a conversation with my son-in-law. I was teasing him today, about how he's going to have "that talk" with my grandson at some point... he'll have to answer the question, "Where do babies come from, daddy?"

But that leads me to a question for you that may people have?

Where do products come from?

And, more specifically, where do GREAT products come from? (Because most products / info-products suck!)

There are actually only three (primary) ways products make it into the marketplace.

#1 - How Most People Make a Product

The first way is how most people make a product.

They have what they think is a "million-dollar idea" and think the idea itself will make them rich (this is the classic mistake).

I remember from my web development business, we would have people we called the "low talkers."

They'd come in and say in a very hushed, secretive voice, "Man! I need a website. I've got a million-dollar idea for a product on the Internet."

We would say, "Okay, great. What is it?"

"I can't tell you. I can't tell you what it is, but I want you to make me a website."

They have an idea... they create a product (oftentimes spending a ton of money to do it)... and they also expend a lot of time making it.

After they've created the product, only THEN do they go look for a market.

They (finally) ask the question, "Who will buy it?"

The problem is that 99 times out of 100 (actually 999 times out of 1,000) it ends up being a great big, fat loser... a mulligan... a giant piece of @#$%^!

The reason for that: the product promise isn't positioned right.

And when the promise isn't right... then all sorts of mental obstacles pop up as far as the marketing is concerned, which most people can never get past.

Bottom line: The worst way to create a product is to

(1) create a product first, and then

(2) go look for a market to find someone who will buy it.

... yet that's how 99 out of 100 do it. Sigh :(

#2 - A Better Way to Make a Product

The second way that products get made and brought to market is much better.

This is a way that I did it for a long time.

But now I use the formula I'll teach you in the 3rd part of this article.

Basically, you

(1) find a market first, and then you

(2) find out their problems or their desires. Then you

(3) create or find a product that actually solves their problems.

This is a great way to do it (and much better than the first way).

The only thing that's lacking is that you might have the greatest product in the world, the greatest solution, but either everybody can't find it or they can't understand it.

Or even worse, it doesn't make a promise that actually motivates people or gets them excited... and that makes it hard for them to want to buy it.

That's really the same as not having it at all.

If your product is missing that killer positioning, if it's missing that immediate gut reaction where someone says, "Oh, yeah! I got to have that!" then you're going to have sales, but you're not going to have crazy, crazy sales (and "crazy sales" is what we want).

We want crazy sales.

We want people to hear our promise, look at our positioning and go, "You know, I've got to have that," — whatever it is.

#3 - The "Get Rich Way" to Make a Product

The third way to create a product is really what I call the "get rich" way to make a product.

This is a process where, basically, you (1) find a market.

You (2) make the biggest, sexiest, most incredible promise you can to them, about how to solve their problem

You (3) remove every obstacle possible, and then you

(4) create a product fast to actually fulfill that sexy promise, and then you

(5) start selling it to see if they'll buy.

You then (6) improve the product as necessary, based on feedback.

The reason this works so well is because you create the promise without the limitations of the existing product actually holding you back.

Really, what you do is target the market and create the promise first... then you deliver on your perfect promise once you find or create the ideal product.

I'm not saying you're going to sell vapor-ware or take people's money on some pipe dream, or get them all hyped up and then deliver these chintzy, crappy products (that you often see the "web weasels" deliver).

I'm saying you want to figure out the perfect promise your target market wants FIRST (without the mental constraints of an existing product), then you're going to deliver on it.

That's how you create a product with the highest likelihood of making CRAZY amounts of sales, no matter which market you're in!

For more complete information and a FREE video on WHY article marketing is the single best and most useful method for driving FREE Website traffic and how EASY it is for anyone to get started, no matter what you sell, visit: http://easyhowtovideos.com/article-marketing/

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