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Article Directory :: Internet Marketing/Online Business Articles
If you want to make money on the Web you have to be able to send a flow of visitors to your website. Traffic is the holy grail of Internet marketing. Most people just starting out in the world of e-commerce are hungry to get their hands on cheap traffic and lots of it. But the sites that promise tons of visitors for a great price almost always turn out to be a huge disappointment for many. Buying bulk traffic online can be very costly and leave you with no profits.
Be extremely wary of sites that guarantee traffic. 10,000 visitors for ten bucks or 100,000 visitors for less than one hundred dollars sounds pretty sweet, doesn't it? You may notice your website hits dramatically increase, but why aren't you making any sales? You would think at least one of those thousand visitors would buy something, right? Unfortunately, most of these traffic sites that promise truck loads of traffic send ghost visitors to you. By using manipulative software and other tactics, these companies know how to create hits to your website without sending actual visitors.
It's basically an outright scam. You're not making money off of any of the traffic they send you and when you complain about it they just blame you for not being able to convert the visits to sales. There disclaimer basically states that they'll give you the guaranteed traffic, but you are responsible to make the sales. How are you supposed to do that when the visitors aren't even real? Pray for an online miracle, I guess.
Not all of these companies send fake traffic. Some send actual people, but only the type that is extremely low in quality. They're usually given a monetary incentive to look at your page. Because the more pages they view the more they get paid, your site is only seen for a couple seconds before they click onto the next site. These people aren't interested in what you have to offer and probably don't even give it a glance. The only thing that matters to them is how fast they can click their mouse and get paid. This is definitely not targeted traffic and isn't worth a dime of your money.
Even investing in traffic through ezine ads can prove to be very ineffective. Those who sell ezine advertisements claim that your ad will be sent to their high quality list of thousands of individuals via email. This would be great if yours was the only one being sent. In reality, your ad is sent with hundreds of other other ads to their lists as well. Most people will never get to read it because they consider it spam and delete it without even opening the message. Sound familiar? It does to me because I delete them the same way every single day.
Most of the victims who fall for these traffic scams are new to Internet marketing. The first and most important thing they are taught is to generate traffic to their websites. Naturally, they look for fast and easy methods to obtain those visitors through these attractive sites that offer it cheaply and in bulk. They learn the hard way that guaranteed traffic is not targeted traffic.
In my opinion, the only traffic worth buying comes from PPC (Pay Per Click) advertisements. You place your ad in major search engines and only pay when someone who makes a search inquiry clicks on the ad. Now you are paying for highly targeted traffic because people clicking on your link are truly interested in the content of your website. PPC is a very effective and reputable promotional tool and can give you quality visitors pretty quickly.
Pay Per Click advertising is the best way to go if you want to purchase effective traffic. It's best to stay away from companies who promise tons of traffic at low prices. You just don't know where those visitors are coming from, if they come at all. To be safe, just do what the pros do. Very successful Internet marketers get most of their quality traffic through the search engines. They accomplish this by continually creating and distributing their content across the Web through methods such as articles or blogs. This is a long term strategy that you should seriously give some thought to. It will be well worth it in the end.
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More articles by Jimmie Leonguerrero
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