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Articles by Jimmy Vee and Travis Miller

• An Automotive Marketing Makeover For Price-Conscious Dealers.
  Here's the skinny on image, brand, awareness, "getting your name out there," exposure... This whole marketing thing seems very complicated, doesn't it? It's supposed to. That's how advertising and design firms make their money - charging small businesses, like car dealers, a lot of money to manage a process that seems very complex. In truth, maintaining a quality image and building a strong brand is actually pretty simple.
  Published 15Jun2009, viewed 246 times

• Traditional Automotive Advertising Is Dead
  The marketing you're doing is not working the way it should be - or the way it once did. There was a time when you could just buy an ad - maybe on the TV or the radio, maybe in the Auto Trader or online - with any old message and get ups on your lot. That's not the case anymore.
  Published 22May2009, viewed 223 times

• The Same Is Lame: Your Automotive Marketing Sucks. Here's What You Can Do About It.
  Why shouldn't consumers lump all car dealers in the same category? Most dealerships look, act, sound, and feel like all the others.
  Published 18May2009, viewed 230 times

• How To Get Dramatically Higher Response From Your Automotive Advertising
  Once you start digging into this concept you will end up head-over-heels, face down looking into a rabbit hole that goes VERY deep. You have to decide whether to take the leap of faith or stand on the outside while your competition jumps in with both feet and reaps the rewards that come from being on the cutting edge.
  Published 04May2009, viewed 194 times

• The Five Deadly Sins of Automotive Marketing (Part II)
  A typical problem in the automotive industry is that an ungodly amount of cash is thrown into the advertising or marketing arena, with what results? A silent telephone and an empty lot. What does it take to get the phone to ring and the ups to show up? What does it take to sell the number of units your store SHOULD BE selling? What does it take to stop throwing your money away when it comes to advertising or marketing your dealership?
  Published 27Apr2009, viewed 207 times

• The Five Deadly Sins of Automotive Marketing (Part I)
  A typical problem in the automotive industry is that an ungodly amount of cash is thrown into the advertising or marketing arena, with what results? A silent telephone and an empty lot. What does it take to get the phone to ring and the ups to show up? What does it take to sell the number of units your store SHOULD BE selling? What does it take to stop throwing your money away when it comes to advertising or marketing your dealership?
  Published 08Apr2009, viewed 238 times

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