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Articles by Jimmy Krangol

• Branding Your Business to Bankruptcy
  There are effectively two types of advertising ' direct response advertising and brand advertising. One of the great lies of advertising is "Get your name out there and run some ads." This lie was the key reason for the big DOT.COM crash in 2000.
  Published 25May2008, viewed 217 times

• Why You Don't Need to Advertise to Get New Customers
  Why You Don't Need to Advertise to Get New Customers. There is seldom any MAGIC BULLET in marketing, rather it's a series of many automated systems that come together to produce a steady stream of customers.
  Published 19May2008, viewed 225 times

• The 5 Great Myths On Starting an Online Business
  The 5 Great Myths of Starting an Online Business. Businesses don't buy anything, they never have, they never will. People buy things....human beings.....the same emotional creatures who buy things on the internet for EXACTLY the same fundamental reasons they did at the local market 2,000 years ago!
  Published 04May2008, viewed 262 times

• The Advertising Secret Formula That Always Works
  Your Headline Is the Most Important Part of Your Website or any ad. Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer!
  Published 30Apr2008, viewed 266 times

• 5 Things You Must Check Before Choosing a TEFL Course
  Unfortunately there has never been one single regulatory body for the TEFL (Teach English as a Foreign Language) industry. It can be a daunting task trying to select the right TEFL course in a minefield of choices. Find out what to out look for before you sign up.
  Published 22Apr2008, viewed 327 times

• How To Increase Your Prices and Double Your Profits Without Losing a Single Customer
  If you deal with price resistance by arguing in favor of your better service or higher quality then you'll still find your sales work difficult. People do want superior goods and services but they still don't want to pay premium prices from them. Many business owners fight this battle every day with their customers unnecessarily.
  Published 20Apr2008, viewed 288 times

• The Ultimate Marketing Secret - People Buy on Emotions, Not Logic
  The Ultimate Marketing Secret - People Buy on Emotions, Not Logic I often meet people who will insist that they only ever buy on logic. There's a big difference in what people say and what they do! If it was true that everyone only bought using logic, they would all be driving Skoda's!
  Published 15Apr2008, viewed 235 times

• How to Know When You're Not Quite Ready to Start Your Own Business
  The Big Search Engine Optimization Myth, Responsibility and the Wrong Mindset
  Published 09Apr2008, viewed 264 times

• The Number 1 Fatal Mistake Made by All New Internet Entrepreneurs
  Looking for a great product to sell before researching and selecting the market is the single biggest, and most fatal mistake 90% of new entrepreneurs make.
  Published 05Apr2008, viewed 266 times

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