Article Directory :: Authors :: G :: Jody Gabourie Articles

Articles by Jody Gabourie

• Get The Most Out Of Your Ezine
  A newsletter or ezine is one of the best marketing tactics you can do. Use these 5 tips to make sure you get the most out of your ezine or newsletter.
  Published 08Jul2009, viewed 310 times

• Are You in a Marketing Rut?
  If you're feeling out-of-sorts with your marketing, discover some questions that will help you to evaluate what you're currently doing and give you some ideas about ways to get feeling excited again about your marketing.
  Published 04Jul2009, viewed 264 times

• Overcoming Marketing Fears
  A negative or fearful attitude towards our marketing can lead to inertia, inaction, or saying no to great opportunities. Learn some actions you can take to help you move more confidently forward and get a positive mindset about marketing.
  Published 01Jul2009, viewed 262 times

• Are you actively pursuing passive income?
  To free up your time, have the lifestyle you want, work less hours and be highly profitable, you want to eventually have most of your income coming from passive sources. Learn what steps can you take to make this happen.
  Published 26Jun2009, viewed 244 times

• Are You Clear About Objectives of Your Marketing Plan?
  Your marketing plan needs to be based on your objectives or goals. Take the time to get really clear on what objectives you want your marketing plan to address and fix.
  Published 16Jun2009, viewed 259 times

• Work On Your Business Days!
  You must schedule a specific day into your calendar to spend time on activities that will grow, develop and enhance your business. If you don't spend your time on business growing/development days, you won't spend much time having profit-generating days!
  Published 01Jun2009, viewed 176 times

• Be in the Driver's Seat of Your Business
  Often it's things, events and people that direct your day - not you. Learn to be in the driver's seat of your business, control what you spend your time doing in the workday, then you'll really start to see results.
  Published 30May2009, viewed 207 times

• Timing and Your Marketing Plan
  The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan. Learn how different marketing tactics have different timing needs.
  Published 27May2009, viewed 211 times

• Your Marketing Plan Goals Check Up
  It's a good idea to check where you're at in terms of your marketing plan goals and objectives - by being proactive you can keep on top of any changes, good or not-so-good.
  Published 22May2009, viewed 195 times

• 3 Symptoms of Being Without a Marketing Plan
  Learn what the 3 symptoms of businesses operating without a marketing plan are, and how to avoid them so that you can attract business, money and satisfaction faster and easier.
  Published 19May2009, viewed 248 times

• A Marketing Calendar is a Must!
  Creating a marketing plan is great, but you MUST transfer the information in your plan to a marketing calendar. Without implementing a schedule, all the work you've done with your marketing plan could go to waste.
  Published 15May2009, viewed 225 times

• Piggy Back Marketing
  Don't get discouraged if you don't have a list, or your list isn't "big enough". Learn how to piggy-back onto other people's lists and you can start building from there.
  Published 12May2009, viewed 235 times

• You NEED an ezine!
  One of the key components to having a successful online business is to have an ezine. Take a look at the main reasons why you need an ezine for your business.
  Published 08May2009, viewed 196 times

• You need a marketing plan - period!
  Discover all the good reasons why no matter what your profession or business, you need a marketing plan!
  Published 05May2009, viewed 258 times

• 3 things you must know before creating your marketing plan
  Before you can even begin to put together a plan for marketing your business, you have to know the 3 main building blocks of any and all of your marketing activities.
  Published 27Apr2009, viewed 198 times

• Why Speaking is a Good Idea
  Speaking to groups can be a very powerful marketing strategy. Discover many of the benefits and results you can reap when you add speaking to your marketing plan.
  Published 24Apr2009, viewed 259 times

• What to speak about?
  Your choice of content or topic will depend on several things when using speaking as a marketing tactic. Learn how to choose what makes sense right now for you, your business and your ideal audience.
  Published 21Apr2009, viewed 205 times

• 5 Types of Business Blogs
  There are 5 common types of blogs that businesses use. Take some time to figure out which type of blog would serve the information needs of your target group and the needs of your business the best.
  Published 17Apr2009, viewed 279 times

• 3 questions to answer BEFORE you create your blog
  Before you even start looking at blog software and figuring out how your blog is going to look, you need to spend time answering three important questions.
  Published 14Apr2009, viewed 236 times

• Your Marketing Mindset is Critical
  Your marketing mindset impacts what strategies or tactics you choose to market your business. Find out why a positive attitude towards marketing will do yourself, your business and your clients a big favour.
  Published 10Apr2009, viewed 179 times

• What exactly is marketing?
  If you do not understand what marketing is, you will not be able to market well. Discover the whole reason behind marketing and how you can use it to build a successful and lasting business.
  Published 07Apr2009, viewed 160 times

• Figuring out your marketing message
  Your marketing message is the central message in everything you do and say about your business, products and services. Learn how to make your marketing message as powerful as possible.
  Published 03Apr2009, viewed 225 times

• Use a Mix to Get Your Marketing Noticed
  You want to leverage your marketing mix to the utmost, to help get you and your business noticed more quickly and more often. Learn some excellent pointers for how to use a marketing mix get your marketing noticed.
  Published 27Mar2009, viewed 213 times

• Call to Action Ideas to Get Response
  No marketing communication is complete until you have asked your prospect or client to do something. Discover some ideas for typical "call to action" steps that you will be asking of your prospects and customers.
  Published 24Mar2009, viewed 201 times

• How to Make Time for Marketing
  To start getting business and success, you must make time for marketing. Learn some easy steps you can take to help make time for your marketing.
  Published 20Mar2009, viewed 236 times

• What's the Best Format for Your Teleseminar?
  There are several different formats for teleseminars and although they are very similar in many ways, there are subtle differences. Learn how to determine what your format is so that you can do the most effective promotion for your call.
  Published 16Mar2009, viewed 202 times

• Understand the Value of Your Leads
  ALL of your leads are valuable, so treat all of your leads - wherever they are in your marketing funnel - with the same level of respect and importance.
  Published 13Mar2009, viewed 212 times

• Promote Your Blog
  You can grow your blog readership so much faster if you promote your blog and let everyone know about it. Learn several simple, and inexpensive or no-cost ways that you can market your blog.
  Published 09Mar2009, viewed 207 times

• Quick and Easy Ways to Create an Info-product
  Having an information product is the best way to do something once and get paid for it over and over again. Discover how easy it is to make simple, yet valuable, information products that you can offer to your prospects and clients.
  Published 06Mar2009, viewed 225 times

• 3 Questions to Ask Before Doing a Teleseminar
  There are 3 questions you should ask yourself before doing a seminar; find out what they are, and how answering them will ensure that you are focused and on-track with exactly what you want and need to accomplish in implementing the marketing tactic of teleseminars.
  Published 03Mar2009, viewed 255 times

• Why You Need a Blog
  Discover why you need a blog for your business, as well as several ways that a blog can be used in your overall business marketing plan and strategy.
  Published 26Feb2009, viewed 257 times

• What the heck should I write an article about?
  Coming up with ideas for your articles doesn't have to be difficult - discover some places that you can get great ideas for your article content that won't take any extra time from your busy day.
  Published 24Feb2009, viewed 235 times

• Build Marketing Relationships the Easy Way
  All successful online businesses put most of their email communications on autopilot. Discover several different ways that you can incorporate autoresponder emails into your marketing plans and build the marketing relationship between yourself and your prospects and clients.
  Published 21Feb2009, viewed 233 times

• Share Your Expertise - Write Articles
  Learn why writing articles is such a powerful and useful marketing tactic to add to your marketing strategy.
  Published 17Feb2009, viewed 239 times

• What to Twitter About?
  Many people when they start using Twitter aren't sure about what to "tweet" about. Discover some ideas on content, and learn to contribute in a valuable way - become part of the Twitter community.
  Published 13Feb2009, viewed 263 times

• Connect Your Lists for Maximum Success
  When it comes to the online marketing world, there is definitely more than one kind of list for building prospects and clients. Learn what these lists are and how to get them all working together in order to achieve maximum success for your business.
  Published 10Feb2009, viewed 287 times

• Tools to Figure Out Your Target Market
  When trying to figure out what group of people you'll market to, take the time to use these helpful tools for your research, and build a really strong foundation for a great, responsive target group.
  Published 06Feb2009, viewed 260 times

• 6 Reasons to be all A-Twitter
  Social networking is playing a bigger part in many small businesses' marketing and business strategies. Discover six reasons to utilize the hot new networking tool called Twitter.
  Published 02Feb2009, viewed 272 times

• Get a Correctly Shaped Marketing Funnel
  You want to make sure that the shape of your marketing funnel is just right to help guide everyone through different levels and pricing of products and services, whether it's a new lead, a first-time customer or a repeat client of yours.
  Published 27Jan2009, viewed 271 times

• Marketing Strategy: Pain or Pleasure?
  Your prospects and clients will go searching for something when they have pain or want some pleasure. Learn the questions that will help you get to the heart of what your prospects and clients want and need from you, and then give it to them.
  Published 23Jan2009, viewed 277 times

• Great Integrity is Necessary for Great Marketing
  The marketing of your business is a clear symbol of your integrity and authenticity as a business person. By not marketing, you cheat yourself out of making an important contribution to the world and you cheat people out of the gift and opportunity that your products and services offer.
  Published 20Jan2009, viewed 273 times

• Is This Marketing Tactic Right For Me?
  There are tons of different marketing tactics that are available for you to use and you get inundated with many "new" opportunities every week. Find out 3 important questions you should take a few minutes to ask yourself the next time you're considering a new marketing activity.
  Published 16Jan2009, viewed 237 times

• You Win When You Give
  To be successful within our businesses and our lives, we need to start giving and adding value to anyone and everyone we run across in the course of our business day. Discover some of the many ways that you can give in your business.
  Published 13Jan2009, viewed 284 times

• Have a hot relationship - with your prospects!
  The cornerstone to creating an ongoing marketing relationship with your prospects and clients is to build a permission-based email list. Learn a variety of different ways you can get people to opt-in to your list.
  Published 09Jan2009, viewed 262 times

• 5 Steps Towards a Marketing Tactic
  Learn the 5 major steps involved in creating and promoting any marketing strategy or tactic.
  Published 01Jan2009, viewed 348 times

• 6 Questions to Answer for Your Marketing Plan
  In order to get the most out of any marketing activity you implement, you need to be clear on 6 specific areas. Learn six questions that you should be asking yourself, and how they can keep you focused and on-track with implementing marketing tactics.
  Published 19Dec2008, viewed 282 times

• Copy Writing Tips
  Use these copy writing tips in order to make sure that your marketing copy is doing everything possible to move your prospects and clients to take some kind of action immediately.
  Published 17Dec2008, viewed 225 times

• 3 Helpful Steps to Create Audio Products
  One of the fastest growing arenas of Internet marketing is audio products. Learn three helpful steps to help make your audio marketing as impactful and memorable as possible for your prospects and clients.
  Published 17Dec2008, viewed 274 times

• The 4 No-No's of Marketing Plans
  Too many business owners and entrepreneurs do not follow their marketing plan. Learn to avoid the four no-no's of marketing plans in order to make it as easy as possible for you to put yours into action.
  Published 17Dec2008, viewed 247 times

• It's YOUR Job to Educate Prospects
  Marketing is all about having a relationship with your prospects, customers and clients that is based on educating them and not "selling" them.
  Published 11Dec2008, viewed 305 times

• Get The Most Out Of Your Free-Giveaway
  Smart marketers know that the power of leveraging new marketing tactics with existing strategies is the way to get the most out of your time, expertise and resources. Discover how to utilize the power of your free-giveaway to the fullest.
  Published 08Dec2008, viewed 262 times

• Promoting Your Free-Giveaway
  You need to promote your free-giveaway and let everyone know about it. Learn several simple, inexpensive or no cost ways that you can market your free-giveaway.
  Published 29Nov2008, viewed 271 times

• Free-Giveaway Content
  Your free-giveaway needs to be something that your target group finds valuable and has need of. Learn how to choose content that you know your prospects and clients want to see.
  Published 25Nov2008, viewed 257 times

• Free-Giveaway Ideas
  The first step involved in creating your free-giveaway is to decide which format you are going to provide your free product in. Learn the six different formats you can choose for your free-giveaway, as well as how to determine which format is best for you.
  Published 21Nov2008, viewed 353 times

• Your Objectives For a Free-Giveaway
  In order to get the most out of a free-giveaway, you need to be clear on who your target audience is and what the objective is for this marketing tactic. By answering these questions, you'll ensure that you are focused and on-track with exactly what you want and need to accomplish in implementing a particular marketing tactic.
  Published 20Nov2008, viewed 299 times

• Why You Need a Free-Giveaway
  Offering something of value for free is a very important step in marketing. It is a way of introducing yourself to prospective clients in a non-intrusive, friendly manner, and it is one of the fastest and most reliable ways to build a list of prospective clients and customers.
  Published 20Nov2008, viewed 251 times

• Measure Your Results...Or You May Not Have Any Results!
  Part of marketing is tracking and measuring how well individual marketing tactics are working. Learn six different tracking methods to help you cut out the marketing tactics that aren't working and expand on those that are working.
  Published 11Nov2008, viewed 273 times

• Tactics for Your Core Marketing Strength
  Learn to identify your core marketing strength and create a marketing action plan that encompasses your competencies, and you'll be well on your way to successfully and enjoyably marketing your small business.
  Published 08Nov2008, viewed 281 times

• Know Your Core Marketing Strength
  Many small business owners dislike marketing, or they can't figure out which marketing strategies to use. Learn to identify your core marketing strength so that you can choose marketing strategies that you are good at and actually enjoy doing!
  Published 04Nov2008, viewed 252 times

• Marketing Framework for a New Business
  A marketing framework is defined as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need. Find out why it's important for your business to have a marketing framework, and what are the 3 necessary components.
  Published 28Oct2008, viewed 288 times

• Fast and Easy Marketing Tactics to do Today!
  By making time regularly and consistently to market, you ensure that you continue to find and keep your most profitable clients. Discover some simple and quick marketing actions that you can start adding to your marketing framework today.
  Published 24Oct2008, viewed 252 times

• Key Areas for Follow Up
  Follow-up strategies are not only for use with your prospects and clients. Learn the six main areas where you can employ follow-up tactics in your day-to-day business life.
  Published 21Oct2008, viewed 275 times

• Do You Follow Up?
  Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy.
  Published 17Oct2008, viewed 421 times

• Success Mechanics of Follow Up
  There are 8 components that will help you make the most of your follow-up marketing strategies and ensure they are as effective as possible. If you incorporate them into any marketing tactics that you employ it will go a long way to helping you market more quickly, easily and consistently.
  Published 15Oct2008, viewed 260 times

• Follow-Up Marketing is Crucial
  Learn the 9 reasons why follow up is such an important part of your marketing strategy.
  Published 10Oct2008, viewed 360 times

• Follow Up: Administrative, Provide Information & Sales
  Utilizing follow-up marketing can make a huge difference in your success. In this article you will learn 3 of the 6 reasons to employ follow-up tactics in your day-to-day business life, as well as the marketing strategies you can use and examples of the type of content for each of these follow-up tactics.
  Published 07Oct2008, viewed 289 times

• Follow Up: Thank You, Personal & Gather Information
  Utilizing follow-up marketing can make a huge difference in your success. In this article you will learn about 3 of the 6 reasons to employ follow-up tactics in your day-to-day business life, as well as the marketing strategies you can use and examples of the type of content for each of these follow-up tactics.
  Published 03Oct2008, viewed 329 times

• Is there a Marketing Process?
  There is definitely a process for marketing and creating lasting and mutually profitable relationships with your clients and customers. AND the good news is that this process is easily duplicated and implemented.
  Published 26Sep2008, viewed 300 times

• How to Schedule Your Marketing
  There are different ways that you can schedule your marketing to ensure that you are doing it consistently and as easily as possible. What appeals to you depends mainly on the level of detail and structure you like to have.
  Published 23Sep2008, viewed 300 times

• Marketing Activities You Need to Schedule
  Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people. Learn about the three general types of marketing activities that you'll want to put into your schedule.
  Published 19Sep2008, viewed 365 times

• Get the Most Out Of Your Marketing Message
  Your marketing message describes the core of your business and your clients. It's essential that it accurately reflect your offerings so that new and future prospects and customers know exactly what you offer and how it can help them. Learn the many different ways you can take the elements of your marketing message and put it into different forms to suit different marketing purposes and situations.
  Published 16Sep2008, viewed 278 times

• No Magic Bullet
  Marketing is all about creating trust and credibility with an ongoing relationship - something that doesn't usually happen quickly. Discover why there's no magic bullet in marketing and learn that there are lots of strategies that you can use to fire up your marketing machine.
  Published 12Sep2008, viewed 290 times

• How to Give Value to Your Prospects
  There are many, many different ways you can offer valuable information to people, and help them learn to view you and your company as an important resource for them. Read on to learn how you can provide value to your prospects and your clients.
  Published 09Sep2008, viewed 270 times

• Is Your Marketing Pushing or Pulling People?
  Learn the difference between push and pull marketing, and why you want to use pull marketing in order to build your marketing around constantly and consistently providing value to everyone you come in contact with.
  Published 06Sep2008, viewed 301 times

• Is your Marketing Mindset Helping or Hurting You?
  How you view marketing - your marketing mindset - is key to how you actually market. You need to have a positive attitude towards marketing, or at the very least you must have a willingness to market yourself and your business in order to gain confidence and comfort in marketing.
  Published 03Sep2008, viewed 314 times

• Make Something Happen!
  Make something happen...or nothing will happen. It's as simple and brutal as that. Bottom line is that if you don't take action and market consistently on a daily basis, then your bottom line isn't going to increase much!
  Published 29Aug2008, viewed 268 times

• Do You Need a Marketing Mindset Adjustment?
  Your marketing mindset/attitude has an important effect on the success of your business. Whether your mindset about marketing is negative, positive, or most likely a little of both, I've found that an "adjustment" is essential every now and then.
  Published 26Aug2008, viewed 283 times

• The Importance of Being Consistent
  When you have a consistent plan of action and a consistent message then your marketing strategies will be that much more powerful and move you forward that much faster towards fulfilling your goals, projections and dreams.
  Published 22Aug2008, viewed 293 times

• What Is a Marketing System?
  The key to marketing is to take consistent action, and one of the necessary components you need to ensure you take consistent action is a marketing system. Learn the various definitions of a system, and why they are so important to your business success.
  Published 19Aug2008, viewed 314 times

• Schedule for Success
  Life is busy and our business keeps us hopping too. There is never enough time to get everything we want done and need to get done - and there never will be enough time! That's why it's so important to schedule things and especially your marketing activities.
  Published 15Aug2008, viewed 473 times

• Consistency IS Sexy!
  One of the major reasons that small businesses (and large businesses) do not have success with their marketing is because they don't apply the principle of consistency to their marketing strategies. If you have built a marketing system that is consistent, you'll bring in business, profits, and clients consistently - now doesn't that sound sexy?
  Published 12Aug2008, viewed 261 times

• Get The Most Out Of Your Marketing Message
  Your marketing message serves as your message blueprint and will be where you go every time you need to write marketing copy. Learn many of the ways you can use your marketing message to ensure that all your marketing communications say exactly what you want them to say and accurately reflect you and your company.
  Published 08Aug2008, viewed 507 times

• What is Your USP?
  A great USP makes it clear why your business stands out in a crowd of competitors. Take the time today to sit down and clarify exactly what it is that makes you and your company unique.
  Published 06Aug2008, viewed 316 times

• How To Figure Out Your Solutions And Benefits
  Your marketing must answer the question of "What's in it for me?" for your prospects and customers. Find out what you need to do in order to determine exactly what your solution and benefits are.
  Published 31Jul2008, viewed 314 times

• What Solution and Benefits Do You Offer?
  When you know the exact solution and benefits your business offers, you can clearly communicate and demonstrate the value of your service and products, and what people stand to gain by doing business with you.
  Published 29Jul2008, viewed 294 times

• What is Your Prospect's Problem?
  The secret to crafting a compelling marketing message that makes your potential clients sit up and take notice is to clearly identify the problems they are facing.
  Published 25Jul2008, viewed 313 times

• Know Thy Target Group!
  You need to understand who your target group is and what motivates them. Take the time to understand your target or niche group and your marketing and business success will reflect this effort.
  Published 21Jul2008, viewed 298 times

• Know Your Market Before You Figure Out Your Marketing Message
  It is important to zero-in on a primary group of people and really understand who they are and what makes them tick. When you understand the type of people you are marketing to, you can craft marketing messages that speak directly to them.
  Published 18Jul2008, viewed 242 times

• Why Your Marketing Message is Critical
  If you don't have the "right" marketing message for your business and your intended customer, then everything else you do is compromised. If you have the right one, it will help you unlock doors to new prospects, happier clients and more profitable and successful business relationships.
  Published 15Jul2008, viewed 407 times

• Marketing is a Relationship
  To successfully and easily market, it helps to view marketing as an ongoing relationship. Marketing is about fostering, nurturing and maintaining a relationship with each and every client and prospective customer. Learn more about why it is so important to view marketing as a relationship and the 5 steps to achieving this.
  Published 11Jul2008, viewed 297 times

• Niche Market and Why You Need One
  As a small business owner, you usually do not have the money, resources and time to market to a larger target market. You need to focus your marketing efforts on those people most likely to buy what you offer. Learn the reasons why getting a niche market is critical to your success.
  Published 08Jul2008, viewed 291 times

• Follow-up or Fall out
  A marketing relationship won't be sustained without any contact and will fall by the wayside if a client is ignored. Keep reading to learn 10 simple ways to keep in contact and keep the marketing relationship with your clients strong and profitable.
  Published 04Jul2008, viewed 375 times

• Be a Marketing Sales Ambassador
  If marketing is all about fostering a relationship, then how does selling fit in? First learn to change the way you view selling, and then successfully market and sell your services and products by beginning to view yourself as sales ambassador for your company and for yourself.
  Published 01Jul2008, viewed 317 times

• Mini Marketing Action Plans
  Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient. Learn the secret to consistently marketing your services and products by creating what I call Mini Marketing Action Plans that are quick to create and easy to manage.
  Published 24Jun2008, viewed 538 times

• Start a Conversation With Your Customers
  The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. Discover marketing tactics you can use to offer people a taste of your products and services in a way that addresses key concerns or issues your prospect is experiencing and gives a suggested solution - one that your service provides.
  Published 20Jun2008, viewed 442 times

• What Benefits Do You Offer to Your Clients?
  To find your most profitable clients, your first small business tactic is to figure out what exactly you have to offer to potential and current clients. If you haven't got a clear understanding of what you have to offer in exchange for what people want, then you'll have a difficult time trying to make a marketing relationship work.
  Published 16Jun2008, viewed 353 times

• Build the Marketing Relationship With Your Prospects
  Successful people know that most sales are made after the seventh or eighth contact with a prospect - few are made after just one email, phone call or letter. If you keep building value and credibility in people's minds by keeping in contact and sharing your expertise with them, you'll move them towards the next step in the marketing relationship - the commitment step.
  Published 13Jun2008, viewed 377 times

• Build Trust with 9 Small Business Marketing Strategies
  Marketing is all about creating and fostering relationships with your prospects and your clients. A big part of achieving this is that people need to know, like and trust you before they'll engage in a relationship with you or do any business with you. Learn nine ways that you can build trust and credibility into your small business marketing strategies.
  Published 10Jun2008, viewed 406 times

• Your Customer's Problems are Your Marketing Opportunities
  The essential purpose of a small business is that your product or service provides some kind of solution to some kind of need or problem. Learn how to figure out what your prospects' and clients' problems are so you can demonstrate credibly that you can provide the solution.
  Published 06Jun2008, viewed 361 times

• #1 Marketing Strategy: Your Marketing Message
  Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice. Find out the five questions your marketing message should be answering in order to be dynamic and effective.
  Published 03Jun2008, viewed 440 times

• Advertising and Small Business: Should You?
  Some advertising opportunities are a good fit and make sense for small business owners, but many times, spending money on traditional advertising just doesn't make sense. Take a look at these four drawbacks inherent in advertising that make it not such a great choice for small businesses and service professionals.
  Published 15May2008, viewed 316 times

• Surefire Ways to Fail at Marketing
  During my marketing work with small and large businesses, and with my own business, I've seen the many ways that we can trip ourselves up and sabotage our efforts. If you follow these 4 surefire ways to fail at your marketing, you'll do just that. However, if you want to see your business grow and succeed then take the time to read about these 4 traps and how to avoid them.
  Published 13May2008, viewed 289 times

• Make Money with Your Joint Ventures?
  Joint ventures are a great way for small businesses (and large businesses!) to gain new market exposure and make money as well. Read on to learn about four of the most common and easiest examples of a joint venture that makes sense for your business.
  Published 10May2008, viewed 562 times

• Is Your Website Working for Your Business?
  A website is a must-have marketing tool for small business owners, but just because you have a website up and running, doesn't mean that it's doing what it's supposed to do in terms of marketing and sales. If your website isn't performing in bringing in clients and converting prospects then take a look at 3 critical areas where your website might be failing.
  Published 09May2008, viewed 323 times

• When Common Sense is Wrong for Your Marketing
  I've seen many small business owners who never achieve the level of profits and success that their great products and services could generate. A lot of times it's because they think that marketing is easy to figure out - that you just need to apply some common sense. Read these 4 statements and decide if you are basing your marketing decisions on common sense or not.
  Published 06May2008, viewed 316 times

• Strategic Alliances: Make Them Work
  In terms of marketing, strategic alliances offer several advantages. To make sure the strategic partnership works to everyone's benefit, read about the questions you need to consider as you go through the different stages of setting up and operating a strategic alliance.
  Published 29Apr2008, viewed 332 times

• Choosing a NIche Market
  Developing a niche takes some time, research and thought - but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on. Take a look at these 4 important criteria and use them to help you choose the ideal niche for your company.
  Published 25Apr2008, viewed 328 times

• Marketing Follow Up Strategy
  Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy. Find out why follow-up is critical to your business success and learn 13 ways to incorporate follow-up into your sales and marketing process.
  Published 22Apr2008, viewed 418 times

• Too Busy to Market, Too Busy for Success!
  As small business owners and entrepreneurs it's easy to fall into the habit of believing you're too busy to market. However, this is like saying that you're too busy to invest in your ongoing success. Find out the key 4 ways to help you make time to regularly and consistently market ' so that you can experience long-term success and growth in your business.
  Published 18Apr2008, viewed 319 times

• What Do Your Clients Want?
  In order to successfully market yourself and your business, you need to understand what your prospects and customers need and what kinds of questions they want answered. To market successfully and profitably, you need this information. Learn the 9 different ways you can stay on top of what your target group wants.
  Published 15Apr2008, viewed 360 times

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