| |
|
Article Directory :: Business - General Articles
In the online marketing world, we talk a lot about the importance of building our list. Usually what we mean by that is our email list (gathered by some kind of autoresponder program like Aweber) of prospects and clients.
But what I've figured out in learning all about online marketing and having some ups and downs of my own, is that there is definitely more than one kind of list. And just as importantly, you need to have all these lists working together in order to achieve maximum success for your business.
Let's take a look at what these different lists are and how they interact with each other:
1. Prospect List
These are the people that come to your website and opt-in to receive your free-giveaway or a free ezine subscription. They have said yes to being on your list and receiving email updates about your products, services and other valuable information you are eager to share with them on a weekly or bi-weekly basis.
Some of these prospects will become customers of yours. Some of them will tell other people about your products or ezine and you'll get new prospects and new clients. Some will sign up as affiliates and promote your services and products for you.
2. Customer List
These are the people who have bought at least one of your offerings and you continue to communicate with them via your email marketing and other tactics.
Some of these people will keep buying from you - not just once, twice or three times but over and over if your products and services are worth it. Some of these people will become your number one fans and will tell other people about you, thus adding to your prospect and customer lists. Some of these customers will become joint venture partners and affiliate partners.
3. Affiliate List
These are the people who become in a sense your online sales force.
Some of these people will send you first time customers through their promotion of your business to their different lists and contacts. They will also forge joint ventures with you.
4. Joint Venture List
These are the people you will partner with and have joint ventures and strategic alliances with.
Some of these people will gain you new prospects, customers and affiliates. They'll also introduce you to more joint venture opportunities and new business opportunities.
Take any one of those lists, take the time to build and nurture it, and you will create the opportunity to build the other three lists at the same time.
That's what smart marketing is all about - use everything to build everything else.
Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans™ and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com
 EasyPublish™ this article - publishers click here
More articles by Jody Gabourie
|
Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:
Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details
Arts & Entertainment
Automotive
Business - General
Computers & Technology
Finance & Investment
Food & Drink
Health & Fitness
Home & Family
Internet Marketing/Online Business
Legal
Pets & Animals
Politics & Government
Reference & Education
Religion & Faith
Self-Improvement/Motivation
Social
Sports & Recreation
Travel & Leisure
Writing & Speaking
|
More business articles: - Do Small Town Businesses Really Need Internet Marketing? (Jeff Schuman)
People who do local business marketing struggle with where to draw the line in terms of businesses to contact. For example, I grew up in a small town in southwest Nebraska that had a population of 2000 people. Do these small town businesses really need Internet marketing? - Webinar Software And Your Business (Jeff Schuman)
If you are looking for communication of the future you need to explore webinar software. - Why Should You Outsource To An Offshore Telemarketing Company? (Belinda Summers)
It is true that the US is still suffering from the lingering effects of their financial crisis. This could perhaps explain why they are interested in working with foreign B2B lead generation firms. - MLM Research (Mark Shapiro)
For my article, I list 10 simple checks one may perform, to study MLMs, before you pay them anything. While not perfect, these 10 checks are simple, and might help test when MLMs a MLM might turn out to be scams: - Improve Your Lead Generation With B2B Telemarketing (Belinda Summers)
B2b telemarketing makes lead generation faster and more convenient. Read the article below to know more about this. - 10 Actions That Lead To Efficiency (Michael Griffiths)
Do you find yourself not lacking in interest, but somehow, your efficiency leaves much to be desired? Perhaps you lack a few of these 10 efficiency-promoting activities which may enhance your productivity level. Start by truly and honestly assessing yourself and starting to make a few changes. - The 3 Types Of Payroll Companies (Wendy Moyer)
Payroll service companies are hired by a diverse range of companies. Anything from mom and pop businesses to global conglomerates - and everything in between - now make use of their services. However, there is a big difference between the three types of payroll companies that you can hire. - Online Payroll Services Can Make Life Easier For Business Owners (Wendy Moyer)
If you are a business owner then you know how important it is to have a reliable system that ensures that all of your employees are properly paid in a timely manner. No matter who handles your company's payroll, one of the most challenging aspects that they have to deal with is figuring out how much taxes they should deduct from each of your employee's paychecks. - 3 Major Mistakes In Marketing (Michael Griffiths)
In today's world, it pays to remember one main reality in the marketing world - you cannot afford to make mistakes. With so much competition, your moves must be well-planned and calculated, that one major mistake may dislodge you from your comfortable position in the industry, thus paving the way for a mad scramble for the position you left vacant. - Binary Options Trading (Victor Graham)
What you need to know about binary options trading and the platforms and instruments required which will give you the most support in order to elevate your trading abilities to the next level of profitability.
We Automatically Distribute Articles
To Thousands Of Publishers And Web Sites:
Submit Article
All content is viewed and used by you at your own risk and we do not warrant the accuracy or reliability of any of the information. The views expressed are those of the individual contributing authors and not necessarily those of this web site, or its owner, Takanomi Limited.
|
|
