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Fellow Realtors, How to get Paid even when the Deal Doesn't Close...

By Joe Florentine

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Published: 01Aug2009
Word count: 761
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I've been a licensed Realtor for 30 years and I have never seen a market this difficult to get a deal closed. Many of us have stayed in the business over the past 3 years despite the problems because "it's what we know". Now we find ourselves working twice as hard for less than half the money, with no end in sight. The residential credit crunch, upside down sellers and buyers who think they can steal every property have us frustrated and exhausted.

One day an old friend suggested that I make a move to a related business where I could draw on my Real Estate sales experience. He thought that I could learn it very quickly and be able to profit in several ways without the frustration. Long story short, I tried it and he was right. It turned out to be the perfect opportunity to utilize my Real Estate background in a more lucrative business. As a Realtor, you may want to consider it as well, it's profitable and a lot less work.

Here are main 4 reasons why you may want to make a move....

1. You get paid even when the deal does not close: As Realtors we spend countless hours working with customers in hopes that we will get paid if we can assist them in buying/selling and overcoming the many hurdles along the way. Just a few short years ago, it was a profitable business where most transactions closed and we were paid accordingly. Now... well you know the story.

In our new business, we get paid even when a deal does not close. If my new customers are serious, they pay me $1,500 to $2,500 up front, and if the deal closes, in some circumstances the fees can be six figures.

2. You can stop the work clock at 5:00 and have the weekend to yourself:

I think we all know the story all too well; cell phone ringing up until 10:00 at night, emergency calls (at least our clients think so) when you are out to dinner or in the car with your family. Sunday open houses, running buyers around all weekend, countless emails to return when you get home, etc.

In our new business, the clock stops at the conclusion of normal business hours. The phone stops ringing at around 5:00, there is hardly ever a weekend call. Everyone involved in the business make their money during normal business hours.

3. You deal with business people not distressed buyers and sellers:

I don't know about you, but most of my sellers over the past few years have been extremely distressed. In most cases they owe more than their home is worth, sometimes they were in foreclosure, they were emotionally devastated, and we had to take the brunt of it. Buyers were all crazy thinking that they could buy for pennies on the dollar because they were qualified and saw on TV or read in the paper that they could buy for fifty cents or less on the dollar.

In our new business, we deal with professionals. They are not emotionally attached to any property and it's all a matter of numbers and common business sense.

4. You work half as hard for potentially twice the money:

I personally couldn't work any harder in residential Real Estate sales than I did for the past couple of years. We all had a certain lifestyle and income we were accustomed too, and to sustain that, we had to work 24/7 just to try to keep things going. The problem is that most of us still made less than half of what we were accustomed too and there were no more hours in the day.

In our new business I've heard it said over and over again, "we get paid twice as much for half the work". This is a little better than the current Realtor equation of "working twice as hard for half the money".

Conclusion: The collapse of the Real Estate market has been the best thing that ever happened to me. Over the past few months, I have made the complete transition from residential Real Estate sales to the lucrative field of financing large multi family and commercial properties nationwide. I run the business from home with a computer, a fax and one phone line. I encourage you to look into this field. There are no licensing requirements for the services that we offer and our Real Estate backgrounds make it easy to make the transition. A little insight and knowledge can position you for a great income and lifestyle within a few short months.

About the author: Joe Florentine is a licensed Realtor since 1979 and developer of the "Home Free In A Week" selling system. Joe recently moved from residential Real Estate Sales to financing and acquiring large multi family projects with great success. He credits Durante Parks' training program for his success in this new arena. I encourage all Realtors/investors to watch Durante's free video to learn more: => http://learncommercialfinancing.com

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