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Articles by Joe Robson

• Advertising Doesn't Pay?
  Advertising doesn't pay? This article shows you that you ignore the power of advertising at your peril.
  Published 18Dec2003, viewed 715 times

• Following Up Your Customers
  I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales. This article shows you how to approach it.
  Published 18Dec2003, viewed 694 times

• Headlines Sell - Logo's Don't
  If you are utterly convinced that placing your Logo in the most prominent position on your Website will improve my quality of life, make my heart skip with joy, and cause my jaw to drop in rapturous wonder, then no one can stop you. But the hard truth is that no one in the whole wide world is even remotely interested in your company Logo.
  Published 18Dec2003, viewed 690 times

• How to Win the Sales Copy Writing Game
  To write good Web copy, or an eye-catching Advertisement, I just tell my readers how good my product is in a sound professional manner. Don't I?
  Published 18Dec2003, viewed 667 times

• Just Give Me What I Want
  This 'letter from a visitor' tells you exactly what your site is missing - and what your visitor is looking for.
  Published 18Dec2003, viewed 632 times

• Leave Some Meat on the Bones
  Lots of relevant information can help sell your products - this article shows you how.
  Published 18Dec2003, viewed 677 times

• Misconceptions About The USP
  I've written about this subject on more than one occasion, and I'm writing about it yet again. Why? Because in my discussions with clients I have found that the most misunderstood concept in Copywriting is the Unique Selling Proposition. USP for short.
  Published 18Dec2003, viewed 714 times

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