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Articles by John Calder

• Making Informed Keyword Choices
  Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.
  Published 06Sep2004, viewed 469 times

• The Ugly Truth about Search Engines
  Do you want more search engine traffic? Are you having trouble getting it? You’re not alone. You could have the most highly optimized web site possible and still fail to achieve a top ten, or for that matter, even a top 20 ranking in an engine like Google.
  Published 29Aug2004, viewed 392 times

• Hunting for Niches
  Niche marketing is the latest craze in 2004. Some Internet marketing experts would have you sort through keyword search data at Overture to find an underserved audience, but you can jumpstart your research by a significant margin when you pay attention to offline media.
  Published 17Aug2004, viewed 866 times

• Just One Small Slice of Media Publicity
  Internet Marketing (as currently taught) paints a very narrow view of your strategic options. The books and courses you study tout search optimization and pay per click marketing as the holy grails of profit when, in fact, those methods may not represent the fastest and most appropriate way to generate targeted leads for your product.
  Published 09Aug2004, viewed 701 times

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