Article Directory :: Authors :: J :: John Jantsch Articles

Articles by John Jantsch

• What are they thinking?
  Knowing exactly what your clients and prospects are thinking is a big part of the marketing game
  Published 01May2008, viewed 679 times

• Social Networking with Training Wheels
  Ten ways to get started with social networking today
  Published 27Dec2007, viewed 884 times

• A Sitemap for Sore Eyes
  New sitemap standards make it easier for all search engines to find your site
  Published 26Dec2007, viewed 745 times

• Strategy Before Tactics
  Don't fall for the marketing idea of the week; build a strategy and stick to it.
  Published 29Jul2007, viewed 941 times

• How to Craft a Compelling Press Release
  The one page press release is still a powerful tool for generating media attention
  Published 21Jun2007, viewed 895 times

• Keys to Successful PR
  Earned media attention can go a long way towards winning new business and keeping current clients happy
  Published 20Jun2007, viewed 836 times

• What's the Measure of One Word?
  Can you or your customers define your brand with one word?
  Published 28May2007, viewed 847 times

• Simple RSS Tricks
  You can do a lot with this technology called RSS, even if you don't know a thing about it.
  Published 03May2007, viewed 1396 times

• Feeding the Small Business Ecosystem
  Your business is a system of interdependent parts each feeding on the next to determine your ultimate success
  Published 18Apr2007, viewed 821 times

• Create Your Own Referral Sales Force
  Surround yourself with a network of competent professionals and add more value to your client relationships.
  Published 11Apr2007, viewed 889 times

• 7 Steps to Local Search Dominance
  Local shoppers are going online to find products and services in your town - get found when they do!
  Published 09Apr2007, viewed 730 times

• Create a Marketing Kit That Educates
  The typical marketing brochure doesn't demonstrate how your firm is different - create a suite of education based materials and stand out from the competition.
  Published 07Apr2007, viewed 1076 times

• Education is the Key to Effective Referral Marketing
  The best referral sources for your business will always be the ones that know that most about the value you have to offer.
  Published 03Apr2007, viewed 641 times

• TeleConversion Strategies In Action
  Using telephone technology to easily reach out and convert highly qualified leads.
  Published 13Jan2007, viewed 865 times

• You Can't Improve What You Don't Measure
  If marketing seems hard to you, why not turn it into a game, with rules, and a way to win. Create you very own Key Success Indicators dashboard.
  Published 12Jan2007, viewed 945 times

• Take the Work Out of Holding a Workshop
  Workshops are a great way to promote your business, but putting a successful one together can be a lot of work. This article outlines 5 great ways to get others to promote you and your seminars and put your in front of an eager audience.
  Published 23Aug2006, viewed 860 times

• Education is the Key to Effective Referral Marketing
  Educating referral sources is the best way to make certain that you receive referral leads that fit your ideal target market.
  Published 25Jul2006, viewed 1077 times

• Question Everything
  Listen to a capture every question your clients and prospects ask. Then ask some more questions. Use the techniques described in this article to build better marketing materials.
  Published 29Jun2006, viewed 931 times

• 10 Essential Blogging Tools
  Add these tools, tested and used by an award winning blogger, to your blog and watch your readership grow
  Published 16May2006, viewed 1195 times

• Should Small Business Owners Care About Web 2.0 Marketing Tools
  There are several emerging trends that every small business should be aware of. This article shares these trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits.
  Published 12May2006, viewed 1162 times

• How to Find a Good Story Angle to Pitch the Media
  Everybody wants media coverage, but few really get how to get it. This article gives small business owners some great ideas on how to find good story angles to pitch to the media.
  Published 10May2006, viewed 8728 times

• Make a Referral Offer They Can’t Refuse
  Sometimes it's the clever way you promote your referral marketing system that can make the difference.
  Published 03May2006, viewed 1889 times

• How To Use Teleseminars To Build Your Business
  Holding educational workshops has always been a very good way to build business. The problem with this strategy though is that it has become increasingly difficult to get prospects to come to workshop type events. Recently, businesses of all shapes and sizes are turning to seminars conducted by phone or teleseminars to easily present information to groups of prospects.
  Published 05Apr2006, viewed 1086 times

• Small Business Podcasting Demystified
  A simple introduction to the powerful small business marketing tool called podcasting. Lots of links to resources and tools.
  Published 30Mar2006, viewed 987 times

• The Perfect Way To Motivate Your Referral Sources
  A shift in the referral dynamic can work wonders to get your network going. Try these tactics and your referral sources will be to be part of your team
  Published 02Mar2006, viewed 973 times

• 7 Steps to the perfect Media Interview
  An interview with a member of the press is a great way to tell your story. Use this handy guide to get the most from your interview
  Published 07Feb2006, viewed 1079 times

• An eCommerce Primer
  The key components of transacting business on the Internet
  Published 27Jan2006, viewed 954 times

• Link Swapping Is Unnatural
  7 Low-cost ways to build one-way links to your web sites and improve your search engine rankings
  Published 19Jan2006, viewed 1165 times

• 10 Steps To Unleash Your Lead PR Machine
  Take a systematic approach to generating PR for your small business
  Published 04Dec2005, viewed 1041 times

• The 10 Natural Marketing Advantages of Small Business - Small Is the New Big
  Small business is the hottest innovation in the corporate world. This article urges small businesses to Think Big, Act Small and capture the 10 Natural Marketing Advantages of Small Business
  Published 20Nov2005, viewed 1159 times

• Unleash Your Lead Generation Machine
  Small business marketing expert explains the virtues of a multi-pronged small business lead generation strategy
  Published 17Nov2005, viewed 1148 times

• Top 10 Marketing Tools
  List of 10 powerful marketing automation resources and tools.
  Published 27Oct2005, viewed 1147 times

• Time To Move Up From the Worn Out Sales Brochure
  Forget the worn out tri-fold brochure and move your prospects by educating them with a marketing kit.
  Published 19Oct2005, viewed 963 times

• How To Create The Ultimate Small Business Marketing System In 7 Simple Steps
  7 step system for creating the Ultimate Small Business Marketing Plan
  Published 18Sep2005, viewed 1199 times

• The Testimonial Writing Machine
  The best way to generate client testimonials is to ask them to write a referernce to a prospect
  Published 01Sep2005, viewed 5139 times

• How To Create An Instant Information Product
  With this strategy you will be able to create lead generating information products in about an hour
  Published 25Aug2005, viewed 1333 times

• What’s On Your Refrigerator?
  The secret to really discovering what your ideal client wants
  Published 24Aug2005, viewed 1101 times

• How To Create and Send HTML Newsletters
  Guide to creating and sending HTML Newsletters - Stunning graphics and visual interest make creating and sending HTML newsletters worth the extra work
  Published 18Jul2005, viewed 5702 times

• Systematically Flood Your Leads With An Education
  Don't let the competition beat you to the punch. Make yourself the obvious choice.
  Published 09Jul2005, viewed 1054 times

• The 2 Step Lead Generation Machine
  Tired of chasing down leads that don't really want what you have to sell? Use a 2 step advertising approach and you leads will practically beg to do business with you.
  Published 16May2005, viewed 1356 times

• Differentiate and Dominate
  For you online or offline marketing and advertising efforts to be effective, you must get out of the commodity business and find your unique message.
  Published 12May2005, viewed 1146 times

• Blog and Ping – A Search Engine Traffic Bonanza
  There are very many good reasons for setting up a blog for your business but, immediate search engine traffic is one of the best.
  Published 03May2005, viewed 1416 times

• The Most Common Small Business Web Site Traffic Killers
  Can your web site's design kill traffic? Read these common web design pit falls and learn how to make your web site's design work for you.
  Published 27Apr2005, viewed 1793 times

• Referral Marketing Is Target Marketing At Its Best
  The way to really put your referral marketing efforts into hyper-drive is to target and market to a referral network.
  Published 11Jan2005, viewed 2192 times

• It’s Really An Accountability Issue
  If you want to accomplish your marketing goals this year – Get A Coach that can help give you the confidence to succeed and hold you accountable to act.
  Published 04Jan2005, viewed 1069 times

• Killer Online Marketing Strategy Goes Offline
  How to use technology to automate and personalize your marketing efforts offline too!
  Published 29Dec2004, viewed 1195 times

• The Purpose Driven Business
  The purpose of a business is to give more life, more freedom, but until you know what more life and more freedom mean to you, it will do just the opposite
  Published 22Dec2004, viewed 1194 times

• Creative Customer Service Strategies
  Creating a few simple ways to stay in touch with your clients can pay dividends all year long
  Published 17Dec2004, viewed 1288 times

• Postcards Make It Rain Referrals
  A great way to put your referral marketing on autopilot is to send small little postcards every other month or so.
  Published 09Dec2004, viewed 1815 times

• Worn Out Brochure Design Is Keeping Small Business Owners Down
  Forget the tri-fold brochure, educate your prospects with a marketing kit that tells your entire story and more.
  Published 02Dec2004, viewed 1314 times

• How To Write A Killer Press Release
  Learn the right way to write a press release and you are on your way to generating positive PR
  Published 06Nov2004, viewed 1226 times

• Desperately Seeking the Truth
  A good story will help readers connect with your company or product. Create a marketing story and use it as a tool to connect with prospects
  Published 25Oct2004, viewed 1206 times

• Have You Identified the Enemy?
  Identifying and commmunicating your organization's enemy, cause or reason for being can be the motivation that allow you and your people to achieve greatness
  Published 18Oct2004, viewed 1079 times

• Have You Sold Your Internal Customers?
  Your entire staff must realize that they are part of the marketing department. Provide marketing training for these important internal clients and the rest will be easy
  Published 11Oct2004, viewed 1279 times

• 80% of All Advertising Is Wasted Due To This Common Mistake
  A powerful and benefit laden headline is the most important part of any advertisement.
  Published 27Sep2004, viewed 1165 times

• How To Create A Complete Referral Marketing System
  Effective Referral Marketing requires a system. Follow these 7 steps and you will be well on your way.
  Published 22Sep2004, viewed 2054 times

• Marketing is a system, not an event.
  The best marketing is made up of a series of systematic steps. This article tells you how to create and build your very own fully functioning, consistently performing, marketing system
  Published 14Sep2004, viewed 1168 times

• You Slap My Back and I'll Slap Yours
  Strategic partnerships and joint ventures can help you grow your business overnight
  Published 31Aug2004, viewed 1112 times

• How To Turn Yellow Pages To Gold
  Effectiive Yellow Pages Advertising is a powerful lead generation tool if you know how to use it.
  Published 24Aug2004, viewed 1919 times

• The Unwritten Rules of Referral
  The Rules of Referral Marketing or How to use other people's contacts, clients, and clout to generate a flood of new business
  Published 17Aug2004, viewed 4039 times

• Get Somewhat Famous
  A little PR will go a long way for your small business marketing effort. This article will give you tons of PR idea startes
  Published 03Aug2004, viewed 1699 times

• Package Your Knowledge
  Turn your knowledge into products and watch your business soar
  Published 26Jul2004, viewed 1730 times

• Target Niches Are Your Key To Riches
  When small business owners focus their markeitng on tightly defined niches, the results can be stunning.
  Published 22Jul2004, viewed 1850 times

• Make Your Marketing Habit Forming
  Repetion of your marketing message creates new buying habits in the mind of your prospects
  Published 12Jul2004, viewed 1743 times

• Conversion Is King
  No matter how great your advertising is, it's got to sell. Create a lead conversion system and watch those leads turn into paying clients
  Published 06Jul2004, viewed 9018 times

• How to create magnificent marketing materials
  Forget about the tired old tri-fold brochure. Give your prospects marketing materials that clearly educate
  Published 25Jun2004, viewed 1800 times

• Educate Your Referral Sources and They Will Reward You For It
  Educate your referrals sources, really teach them how to refer you, and they will reward you with very high quality leads
  Published 16Jun2004, viewed 2607 times

• Picture This - Prove Your Claims With Photos
  Build trust and credibility with photo testimonials
  Published 08Jun2004, viewed 1758 times

• Your Actions Tell Your Clients How You Expect To Be Treated
  If you don't expect and demand referrals from your clients you are telling that you might not deserve them.
  Published 01Jun2004, viewed 1739 times

• The Single Most Powerful Small Business Marketing Tool On The Planet
  Very few small business owners understand the power of a simple marketing plan
  Published 22May2004, viewed 1830 times

• Marketing - The Way To Make What You're Really Worth
  Small business owners need to focus on the activities that have the highest payoff. Here is a little formula that shows why marketing has the greatest ROI of any business activity
  Published 17May2004, viewed 1784 times

• Why Every Small Business Owner Needs Two Websites
  In order to properly tell your story you should have two websites - one that presells and one that sells
  Published 04May2004, viewed 2130 times

• Fire the CEO
  No matter what your title, the most important job of the small business owner is marketing.
  Published 27Apr2004, viewed 3882 times

• Consistency Builds Trust
  Consistent contact with your prospects is the key to being top of mind when they actually make the decision to purchase
  Published 20Apr2004, viewed 1847 times

• Is Your Website Ready For Local Search Engine Traffic?
  Local search is coming to the web and small business owners who understand how to get found in their own home town will have a leg up on the competition
  Published 16Apr2004, viewed 1782 times

• Triple Your Business In Three Ways
  Marketing is so much more than lead genetation and advertising. To grow a small business you must master the 3 primary functions of markeitng - Lead Generation, Lead Conversion, and Client Reselling...everything else is just gravy on the cake...or is it icing?
  Published 04Apr2004, viewed 1834 times

• Google AdWords and AdSense - A dynamic small business marketing duo
  The small business owner has plenty of reasons to get very aggressive about using the Internet as a marketing tool. Google recently made it a no-brainer
  Published 01Apr2004, viewed 2030 times

• Blogging For Business - Great reasons for every business to start a weblog
  Weblogs are all the rage and now their is good reason for small business owners to jump on the bandwagon. This article demonstrates why and how
  Published 23Mar2004, viewed 1723 times

• Lumpy Mail Gets Your Message Through
  Small business owners need an unfair advantage to capture the attention of information overloaded prospects. Use lumpy mail and you can expect direct mail responses of up to 80%
  Published 16Mar2004, viewed 3135 times

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