Article Directory :: Internet Marketing/Online Business Articles Fire the CEO By John Jantsch Republish: EasyPublish™ Published: 27Apr2004 Word count: 393 Viewed: 3884 time(s) Get Free Content For Your Site If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business. Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost." I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance. You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say. So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit. That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs. From this day forward you should think of yourself as the CMO or Chief Marketing Officer of your business. (And get some business cards with that title too.) So how do you do that? You must become a marketing evangelist for your firm. You must preach to your customers, your suppliers, your bankers, and (perhaps most importantly) your employees. And the gospel is this. • Here's who makes a great client (Your Target Market) • Here's what you do that makes a difference in their life (Your Unique Positioning) • and...Here's how they can help you get to where you are going (Referrals and Strategic Partnerships) Create a short statement for each of the above, plaster it on the walls, and teach it word-for-word to everyone who works for you. That's it...that's your new job description. The difference this point of view can make for your business is staggering. Now, just make sure you do a proper exit interview for the CEO in you so you don't get in any hot water with the folks down in HR. John Jantsch is a marketing consultant and creator of http://www.DuctTapeMarketing.com , a small business marketing system. You can reach him at John@DuctTapeMarketing.com or by visiting http://www.JohnJantsch.com EasyPublish™ this article - publishers click here More articles by John Jantsch

Free Report! Ten Essential Secrets Of Article Marketing ... Grab Your Free Copy Now: We respect your privacy. Need Content? Regular Top Quality Content for your Blog, Ezine or Website ... Delivered Direct, For Free! Click For Details Arts & Entertainment Automotive Business - General Computers & Technology Finance & Investment Food & Drink Health & Fitness Home & Family Internet Marketing/Online Business Legal Pets & Animals Politics & Government Reference & Education Religion & Faith Self-Improvement/Motivation Social Sports & Recreation Travel & Leisure Writing & Speaking

More internet marketing articles:

• Earning Online Income: Facts To Consider (Cynthia Minnaar)
  There are a number of factors that should be taken into close consideration when looking for the best source of online income. Paying attention to these facts will determine to a great extent the satisfaction and the rewards to be gained from any income generating, online activity.

• 6 Online Business Systems That Really Are Effective For Any Type Of Business (Jeff Schuman)
  Any person that begins an internet business of their own needs to find the online business systems that are effective for helping you market your business. There are many business systems that are effective to utilize for any business owner.

• Sales Copy Emotional Triggers: 5 Tips For Creating Effective Sales Copy (Adam Bauthues)
  We buy for emotional reasons, plain and simple. We justify our purchase based on logic but the initial purchase is always triggered by emotions. We want to feel better, look better, be more respected, and a whole host of needs and desires. It's your job when you're writing your sales copy to tap into these needs and desires with emotional writing. Here are 5 tips to make sure your sales copy emotional triggers lead to action by your prospects.

• How To Submit Articles: Can My Articles Be The Same As Content On My Own Site? (Steve Shaw)
  If you have a blog and are doing article marketing, you may be wondering if you can bounce your articles off of the content from your blog. If so, to what extent can you re-use the content? Does it have to be completely re-written? How unique does it have to be for Google to consider it a brand new piece of content? This article answers these questions...

• Discover The Truth Before Moving Into Affiliate Marketing (Steven Donaghue)
  So, you are interested in affiliate marketing? The idea of earning thousands of dollars with a residual income is attractive right? Well… Of course it is, but remember; there is a lot more to affiliate marketing than first meets the eye. If you're looking to get into this industry, be prepared for some hard work before you reach your riches.

• It's All About Freelance Writing And SEO (Dave G.)
  Writing SEO and content-based articles is a highly lucrative business opportunity for freelance writers today. Currently, lots of freelance writing gigs are available for copywriters with some SEO experience. Find out more about freelance and SEO content needs today.

• Top Tips On How To Be Successful In Network Marketing Business (Stavros Georgiadis)
  Top Tips On How To Be Successful In Network Marketing Business

• How to Make Extra Cash With Your Own Work From Home Businesss (Ian Greenwood)
  One of the most popular gaols these days is to make more money! And doing it with your own work from home business, is one of the top choices. The real question is "Is it possible to make money with a work from home opportunity?" There are many factors that will dictate the success or failure of your next work from home business. But the biggest, most important, and first success factor is - what are you actually going to do to earn your income?