Article Directory :: Internet Marketing/Online Business Articles Picture This - Prove Your Claims With Photos By John Jantsch Republish: EasyPublish™ Published: 08Jun2004 Word count: 366 Viewed: 1758 time(s) Get Free Content For Your Site More than anything else, small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. There are many ways to communicate benefits such as, case studies, process descriptions, and client lists. But, one of my favorite ways to prove that you can deliver the goods is photos. Instead of simply listing the names of your clients and telling about the results you have delivered, take a photo of every one of your clients using your product, meeting with you, doing something goofy involving your name brand. The power behind this technique is incredible. Suddenly, you can offer tons of proof that people are happy with your company. Talk about an easy way to get testimonials. Hey, they wouldn't let you take their picture if they didn't like you, right. You know you need to collect testimonials and you know that your happy clients want to give them to you. The problem is that people are just so busy, they can't get around to writing them. The next time you call on one of your clients, take along a digital camera and snap a picture of them. I have a roll or ducttape (see the resource box for the explanation) that I carry around and use as a prop for my photos. Ever call on a prospect who wants to see some references. Well now that you have photos of your refrences just drop your photo album on the desk and let them browse through the smiling pictures of real people. Few things build trust faster that photos. Few things offer better proof. Your potential clients can see that you do business with people just like them. Here's a fun idea. Hold a contest this summer and see which one of your clients can take a picture of themselves by an obvious vacation landmark holding your product or wearing a hat with your logo. Then take all of the photos and put them on your website. Don't forget the PR opportunities for this one. John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php - gets these kinds of killer tips weekly by sending an email to mailto:subscribe@ducttapemarketing.com EasyPublish™ this article - publishers click here More articles by John Jantsch

Free Report! Ten Essential Secrets Of Article Marketing ... Grab Your Free Copy Now: We respect your privacy. Need Content? Regular Top Quality Content for your Blog, Ezine or Website ... Delivered Direct, For Free! Click For Details Arts & Entertainment Automotive Business - General Computers & Technology Finance & Investment Food & Drink Health & Fitness Home & Family Internet Marketing/Online Business Legal Pets & Animals Politics & Government Reference & Education Religion & Faith Self-Improvement/Motivation Social Sports & Recreation Travel & Leisure Writing & Speaking

More internet marketing articles:

• Making Your Product Stand Out By Creating A Unique Selling Proposition (Todd Seamore)
  Emotional selling proposition is important if you really want to get ahead of the game. If you can't convince potential prospects what you have to sell is the solution they want, your competitors are going to do it. This is why it's important you choose your product's emotional selling proposition as soon as you can. You will be able to create a position for yourself in the market if you do it early on in a new company.

• The Right Way To Do On Page SEO (Todd Seamore)
  I hope you come to understand the importance of targeting keywords like Write SEO Articles and why it's not difficult to do so. When you put so much time and energy into creating the perfect article, why not pull double duty and make your appeal to readers and search engines alike?

• Planning With Your Advertising Agency (Alem Vel)
  This article is about working together with your advertising agency to create a perfect marketing plan for your business.

• SHOULD YOU TRUST YOUR SEO COMPANY? - AUSTRALIAN BUSINESS OWNERS ARE GETTING WISER (Alem Vel)
  This article is about the trust factor when it comes to SEO Companies. It contains some valuable information for business owners who are looking into hiring a ESO company.

• Making Money Online: How Time Is A Key Aspect In Making Money In Your Online Home Business (Charles Kiyimba)
  It takes time to begin making money online. Did you know that? Do not start your online home business today and expect to make thousands of dollars within a very short time. I have always been open to people I interact with through my articles that it really takes some reason time to build your online business like in any other conventional business.

• Know The Importance Of Web Hosting Companies (Andrew Scherer)
  In choosing a web hosting company, it must be consistent, reliable, and trustworthy. These are very important qualities for a web hosting provider or any business for that matter since it ensures that you are dealing with people that can actually help your business grow effectively and efficiently.

• Do You Need A Mobile Website? (Roddy Smith)
  This is an interesting question but one that any business owner needs to ask themselves. And in today's climate the answer is a resounding 'yes'. It is important not to get left behind which means having a mobile friendly website that has the power to attract new audiences around the globe.

• Design Great Landing Pages To Grab Visitors (Roddy Smith)
  If you want to increase sales and profits then make sure you have great landing pages. A well planned landing page with key messages in all the right places is a sure fire way of getting people to your site. And once they are there, convert them into happy customers. This is an essential part of search engine optimisation (SEO).

• How To Carry Out Competitor Analysis (Roddy Smith)
  Many ecommerce packages include competitor analysis, a very useful part of an SEO management system which enables you to keep an eye on the opposition. You can assess their strengths and weaknesses and use these to your advantage.

• 3D Marketing (Roddy Smith)
  How can 3D technology be used for marketing purposes? The most obvious is brand identity and logo design where companies promote their new image - entirely in 3D - to their existing customers. Plus they use this to attract new customers especially a younger demographic who are familiar with 3D technology as a result of gaming.