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5 Great Reasons Why Every Business Should Have A Squidoo Lens

By John King

Republish: EasyPublish™
Published: 29Oct2010
Word count: 423
Viewed: 221 time(s)

Get Free Content For Your Site

There are many excellent ways to market your website online but one often overlooked, free facility, is the creation of a Squidoo lens.

A Squidoo lens is basically a free website page hosted on the Squidoo website which enables you to create content of your choice, utilising some excellent editing modules. This content can be an overview of your business or may be the promotion of a specific product or service.

If you are unsure as to why creating this kind of lens or page is advantageous to your website and business, read the 5 points below outlining precisely why:

1. Your Squidoo page is allowed links pointing back to your website which as we all know offers excellent SEO benefits. These links are dofollow links, in other words they allow the search engine robots to follow the link to your website, as opposed to a nofollow link which doesn't permit search engine robots to follow the link. Therefore this of course makes the dofollow links more valuable.

2. Because the Squidoo website is such a large, highly ranked site, often your Squidoo lens can rank higher than your own website, especially if your website is not particularly well optimised. And let's not forget that the longer your Squidoo lens is online the higher it will rank.

3. There are some excellent editing tools available when creating your lens and they are extremely easy to use. These tools are called modules and there is a module for pretty much everything you would want to include in your lens, including adding video, music, images, graphics, large text, links and lots more.

4. The Squidoo website is both visually excellent and also incredibly easy for even a novice to create great, informative content. You can select a template with colour to suit your company branding.

5. If at any stage you want to go back to your lens and add further content, this is very easily done. You can of course also create additional lenses on other subjects, which can only be a great thing for your online marketing campaign.

So there are my 5 important reasons why it's crazy to not take advantage of this excellent free facility. I really like the Squidoo website as it has a very user friendly feel about it. I think the creators have done a first class job in putting together a very helpful and informative website.

Go take a look and decide for yourself but remember, it won't cost you a penny, and in this day and age who can grumble about free marketing.

The author lives in the UK and runs a design business. He has taken advantage of the excellent Squidoo website on many occasions and recommends visiting two example lenses, one promoting cheap websites and the other promoting a business directory.

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