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Article Directory :: Business - General Articles
There are many things to consider before submitting your business to an online directory. To make things easier I have compiled a checklist of those important points.
1. Obvious but important nevertheless - does the directory look good or is it dated, neglected and shabby?
2. Do you want the directory to send visitors to your door or is your submission for the inbound link value to help towards your search engine optimzation (SEO)? This is important as a local directory will benefit you more if it's actual visitors you want.
3. If your submission is for the purpose of SEO, the value of the link you will receive will be far greater if the site is a high page rank (PR) site. The PR of a site is the overall score that Google gives a site - a PR of 0 is either a bad site or a new site, a PR of 10 is for the big boys like Yahoo and Adobe.
4. Is the directory submission free of charge? There are some very good new business directories out there that start their life with free submissions and move on to charging as the site builds. If it's free and you can see its potential, it's worth a submission.
4. Some directories can be pretty expensive so tread carefully. If you have the budget, an expensive directory like Yahoo can be worth the investment. There are also lots of excellent directories for approximately $40.
5. Is the cost annual or is it a one off lifetime fee? Make sure you read the small print carefully!
6. Do you get a link with anchor text - a kind of keyword URL, or is it just your usual URL? The link with anchor text is better as it helps the search engines understand what you site is about and therefore aids the process of listing your site for a relevant search term.
7. Do you get a place to write some meaty text about your business or do you only get space for a sentence or two?
8. What about a Google map with your listing? These are helpful.
9. Do you get an account where you can update your listing as and when you like? This is a good facility as you may want to change some text at a later date.
10. Is the site full of gambling listings? Not a great sign.
Well there you go - 10 pointers to get you on your way. I hope this has made the selection process a little easier.
Good luck!
The author lives in Surrey in the UK and works in the newmedia industry. He submits his business websites to various directories and recommends visiting ListDirectories.com - an all new Free Business Directory and WhyChooseUs.com - a free SEO Friendly Directory.
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