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Articles by John Males

• Why Use Deep Insight for the Challenges You Face?
  Gordon Bethune, the former Chairman and CEO of Continental Airlines used to say, "If you have a buger on your nose and your team says, boss you look great today, because they are too afraid to tell you the truth, then you have a real problem on your hands."
  Published 28Jul2008, viewed 208 times

• Does Your Firm Have a Compelling Position?
  Many firms follow a shotgun approach to their messaging and how they position themselves in the marketplace. Sending out inconsistent communication about what they do best, what sets them apart from the competition and why.
  Published 17Apr2008, viewed 195 times

• Your Firm Has a Story to Tell. It's Your Job to Sell It!
  Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers.
  Published 16Mar2008, viewed 283 times

• Your Customers Increasing Choice & Decreasing Attention Span Spells DANGER
  A state of constant partial attention, combined with a plethora of choice in both products, services and from whom they are consumed, means that your chances of being noticed in an ever deepening "sea of competition" are not only slim, they will continue to get slimmer in the future!
  Published 13Mar2008, viewed 204 times

• Who Cares What the Audience Wants? As a Presenter, You Should!
  Public speaking ranks as the number 1 fear of the human being. We already know this. But, what else do we know?
  Published 06Feb2008, viewed 248 times

• Time Management Skills: Decision Making and Procrastination
  Most of us are very efficient, but not effective. What's the difference? Efficient use of your time means getting the most done in the shortest amount of time. Effective use of your time means getting the right things done. Things that will lead you to accomplishing your most important life goals.
  Published 04Feb2008, viewed 416 times

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