Article Directory :: Authors :: R :: John Rasco Articles

Articles by John Rasco

• Are You Really Hiring a Legitimate SEO Agency? 3 Things to Ask Before You Sign That Contract
  The whole universe of web marketing has a pall cast over it by scammers and fly-by-night operations. It's no surprise that people misunderstand what various practitioners do and are wary of hiring an SEO agency to fix the problems on their sites. Here are three things to ask a prospective SEO agency.
  Published 07Oct2008, viewed 408 times

• 7 Easy Tips to Boost Your PPC Performance
  A quick beginner's guide to a winning pay-per-click advertising strategy.
  Published 03Sep2008, viewed 349 times

• Using Social Media For Business—A Beginner's Guide
  This practical guide for business people interested in using social media explains three popular applications: LinkedIn, FaceBook and Twitter.
  Published 17Apr2008, viewed 553 times

• Search Marketing: Turning Your Website Outside-In to Increase Sales
  How to improve your results from search engine marketing. A B2B marketing expert explains how sales flow optimization is just as important as search engine optimization (SEO) for increased sales.
  Published 13Jan2008, viewed 559 times

• Why is Internet Marketing The Best Place to Spend Your Marketing Dollars?
  The basics of search marketing for business owners. Includes an overview of the search engine optimization process (SEO), and recommendations about pay-per-click advertising (PPC) and paid inclusion.
  Published 12Jan2008, viewed 582 times

• How Press Releases Support Search Engine Marketing
  Press releases are a critically important component of your search engine optimization strategy. A how-to article on using PR to create links to your site--one of the most important factors in your Google ranking.
  Published 11Jan2008, viewed 522 times

• SEO Tools and Internet Marketing Resources...Why Hide the Info?
  Explores the tasks required to create an effective website, from the perspective of search marketing. Insight into the use of free SEO tools and why people are still trying to keep prospects in the dark about information which is freely available over the web.
  Published 06Dec2007, viewed 497 times

• Meeting Customers on Their Own Terms...Their Search Terms (Part 1)
  How to measure search effectiveness: an actionable metric for evaluating the SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.
  Published 29Nov2007, viewed 544 times

• Meeting Customers on Their Own Terms...Their Search Terms (Part 2)
  Part 2 of a 2-part article. How to measure search effectiveness: an actionable metric for evaluating the SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.
  Published 17Nov2007, viewed 569 times

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