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Article Directory :: Internet Marketing/Online Business Articles
...Giving
I sometimes think to myself what prevents people from succeeding online and my philosophy is:
If you are just thinking about making money you will fail!
There, I said it, but what do I mean?
What I mean is so many people think about the money that they forget about trying to help others, and in this age where competition is becoming more fierce this is a very dangerous game to play.
If I'm honest with myself I think a lot of my success is down to the fact I am willing to help anyone for free. You may have noticed that when I broadcast to my entire list the email comes from my personal email account. This means if you hit reply to any email I send I will personally respond.
Now sometimes I can spend a few hours a day answering emails and spending time on the telephone and often I won't push a single product, although I will admit if I think one of my products can help you I will mention it. However, my main intention in everything I do is to help my subscribers. Now why do you think I do that?
Well first of all I do genuinely get a buzz when I help someone move forward online, this can be simply offering a tiny piece of advice in an email or spending 10 minutes on the telephone with someone to help with something. Now while I may not receive any form of payment for any advice I give over the phone or via email what do you think happens when I launch a new product or promote a product as an affiliate?
The very same people I have helped will consider what I am offering. You see, because I am seen as someone who is willing to help others the money side of things takes care of itself. My emails get opened, my sales pages get looked at and my reputation grows and that can't be a bad thing can it?
But let's get back to the main point of this article.
If you are just thinking about making money you will fail!
So many people simply think 'how can I make money' when that is the complete wrong way to go about things. What you should be thinking is 'how many people can I help', have that mindset and I guarantee success will come easier. There are top marketers who I highly respect who's main philosophy is also helping others.
This is the mindset you need to have if you are going to have any chance of success online. Don't see your subscribers as a way of making money, look at your subscribers as people you can help, that's probably why they got onto your list in the first place so why would you want to pitch pitch pitch to them all the time like most marketers do?
Now don't get me wrong it's ok to pitch but not with every email, plus if you do pitch a product if possible offer a bonus, you will notice I do this a lot. You should also try to provide as much free content as you can but most of all be willing to help your subscribers. Get this right and they will devour everything you produce. However, get this wrong and your unsubscribe rates will soar while your open rates plummet.
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