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Window Displays | Storefront Accessories

By John V

Republish: EasyPublish™
Published: 04Mar2012
Word count: 517
Viewed: 57 time(s)

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Don't underestimate the power of well-designed window displays. Not only can they help you stand out in an oversaturated marketplace, but they can also help you to advertise high margin, popular, and seasonal products, as well as develop your shop's own brand. Just think of stores like Barney's in NYC; they're known for their spectacular window displays, which keep the public coming back every year to see what they've dreamed up next.

In addition, with the economy still relatively uncertain, retailers have to do all they can to ramp up consumer spending. And having an effective window display, complete with interesting storefront accessories, will not only intrigue customers, but also entice them to walk through your doors.

Here are some tips to help you create window displays that gets noticed - and gets results:

Take Care of the Basics

Go outside your store and look at the window. Is it clean? Are there cobwebs in the corners? Is your sign faded or broken? Ask your employees to take a look as well and offer their feedback about your window display in particular and your storefront in general.

Feature a Popular Product in Your Window Displays

Do you have a product that sold especially well last month? Then it's clearly in demand. So make sure customers know you carry it by featuring it in your window displays. Be sure to properly highlight it by displaying it on a unique fixture or put up a banner announcing that you carry this "hot product."

Be Bold With Your Window Displays

Your window displays should be whimsical and entertaining, not boring or half-empty. So be bold; use color; invest in some storefront accessories that help you get noticed; and think big. Keep in mind that you want customers to stop and stare, not just walk by completely oblivious to your window displays.

Change Your Window Displays Regularly

Even if you've put up a striking window display, it's going to get stale after a while. So be sure to change your displays frequently enough so that you continue attracting attention.

Get the Community Involved in Your Window Displays

Let the local high school students on the theater design team have at your window display for a month. Or work with your local Arts Council and have them provide works of art to intermingle with your products. Then notify the media about the story to garner publicity.

Tie Holidays Into Your Window Display

Of course, you'll probably want to use Christmas, Halloween and the 4th of July for inspiration for seasonal window displays. But also look to lesser-known holidays for interesting ideas, like Arbor Day or Grandparent's Day.

The bottom line is that your window display is an advertisement for your store. With just a little bit of an investment along with some creativity, you can truly put your window displays to work for you.

And if you're interested in shopping for storefront accessories for your window displays, just go to RetailResource.com.

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