Articles by John Welsh

QR Codes Turn Baby Shower Invitations Into Interactive Experiences
The next time you have the pleasure of throwing a baby shower for your sister, cousin or a friend, create an equally precious baby shower invitation. Add a QR Code to an invitation template and you'll turn a traditional baby shower invitation into a unique interactive experience. What makes the marriage of QR Codes with printed cards such a success is that most people love to open the mail, touch, feel and read a high quality printed invitation.
Published 30Sep2011, viewed 431 times

An Elegant Party Begins With Elegant Invitations
Party planning sometimes requires months of effort -along with more formal and elegant invitations. Anniversaries, New Year's gatherings and milestone birthdays often fall into the latter category. Guests truly anticipate these big events, from the moment they receive their party invitation in the mail.
Published 22Sep2011, viewed 102 times

New Postcard QR Codes Deliver Personal Connection to Family and Friends
Quick Response Codes (or QR Codes) are two-dimensional barcodes that are being added to postcards and greeting cards to make the cards interactive. When a postcard recipient scans the QR Code with her Smartphone, she is transported (through her phone's web browser) to exciting online content connected to the code.
Published 11Sep2011, viewed 275 times

Enhance Your Business Cards With QR Codes
Add a Quick Response (QR) Code to your business cards and enhance their effectiveness. A QR Code, when scanned with a Smartphone, connects the individual to company web pages, YouTube videos, blogs, Twitter feeds or Facebook pages. No matter what your profession, you can add a QR Code to your business card and capture client interest.
Published 06Sep2011, viewed 297 times

Saving Money Is The First Step To A Great Party
There are many ways you can cut costs and turn a birthday, anniversary, retirement or holiday party into a money-saving event. One of the simplest is through the use of postcard party invitations. A standard 4x6-postcard size party invitation is an economical alternative to a traditional folding party invitation.
Published 26Aug2011, viewed 81 times

Background Texture and Color - The Essential Foundation of Any Postcard
Choosing a background in a solid color is generally the best foundation for either a marketing or personal postcard. Keep in mind; it's generally easier on the eyes to read darker text off a lighter background. If your postcard design is going to contain artwork or a large image rather than text, you can choose a more elaborate background texture or design.
Published 08Aug2011, viewed 197 times

Planning Photo Birth Announcements
Congratulations on your new baby! Whether he or she has already joined the family or is still waiting to be born, it's certainly an exciting -and busy- time in your life. When your to-do list feels a million miles long, it can be tempting to put off ordering photo birth announcements. After all, most etiquette experts agree that birth announcements can be sent as late as several months after a baby's arrival.
Published 03Aug2011, viewed 142 times

The Basics of Creating a Birth Announcement
The birth of a new baby is among the most exciting experiences of anyone's life, and birth announcements is the best way to share this excitement with family and friends. A mailed newborn birth announcement lets everyone in on the fun.
Published 24Jul2011, viewed 71 times

Crafting an Effective Offer Guarantees Direct Mail Success - Part II
Did you know that a postcard mailed to a prospecting list or your database of current clients every month will work wonders for your business? It's true! An average return on investment (ROI) of over 1100 percent can be expected from direct marketing (according to the Direct Marketing Association and based on the lifetime value of a customer).
Published 18Jul2011, viewed 109 times

Crafting an Effective Offer Guarantees Direct Mail Success
If you are small business owner looking for a way to prospect new clients (or retain current ones), direct mail marketing is an effective tool. Why? Because most people read their mail.
Published 10Jul2011, viewed 125 times

Great Creative Leads to Direct Mail Marketing Campaign Success Part II
Color can be used for many things. You can use it to call attention to important portions of your copy. You can use color to make your prospect feel a certain way. You can use color to reinforce your brand identity. You can even use color to make your direct mail postcard memorable. Creative use of color, typography and imagery or QR Codes is what will make your design stand out from all of your competitors.
Published 03Jul2011, viewed 135 times

Great Creative Leads to Direct Mail Marketing Campaign Success - Part I
The sole purpose of the creative is to capture the attention of prospects, the result of which is a few moments spent reading your marketing piece. If the piece is never read, the offer will never be accepted. Unfortunately, many professionals become distracted by thedesire to create a beautiful or artistic mail piece and end up with something unreadable, incomprehensible, or nice to look at but lacking in substance.
Published 22Jun2011, viewed 128 times

Party Invitations: Elegant And Versatile
Sending elegant party invitations through the US Mail is becoming a lost art. But, with todays personalization technology, many online vendors provide powerful yet convenient editing tools to allow you to create greeting cards and invitations, your way, plus even print and mail them for you the next day.
Published 29May2011, viewed 145 times

Things To Do Before Ordering Graduation Party Invitations
Did you know that more than three million high school students graduate in the United States each year? While graduation season is indeed exciting, it can also be a bit hectic if you are responsible for sending graduation announcements or planning the graduation party. This article will help you plan the party and offer advice on party invitations and thank you notes for gifts received.
Published 23May2011, viewed 384 times

Photo Graduation Announcements Are A Lasting Keepsake
Graduation announcements and graduation party invitations made easy. Here are some tricks, tips and timing of creating and mailing photo graduation announcements and invitations. Humerous yet down to earth suggestions for making the graduation season fun and easy.
Published 15May2011, viewed 432 times

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