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Decorate Your Shipments with Package Labels

By Johney Maron

Republish: EasyPublish™
Published: 03Sep2010
Word count: 512
Viewed: 152 time(s)

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Once, shipping package labels were a marketing luxury only big companies could afford. Thanks to today's technology in advanced design tools and digital printing, professional looking package labels are affordable and accessible to everyone. A wide range of labels can be found with countless designs, suitable for many uses. For personal or business use, pre-made graphic labels can add an identifying touch beyond a handwritten name and address.

Why Use Package Labels?
Whether you are a small business or just mail packages on a regular basis, using package labels can be of benefit. Of course using pre-made printed labels saves time, but there are many other great uses for them. When marketing and branding is essential for even the home business, even small details like using distinctive package labels can set you apart from other small businesses. Consider these great reasons to use self sticking address labels:

- Using distinctive labels can create brand identity for small businesses.
- They are a simple and effective marketing practice.
- They are very helpful in use for online sales and help buyers remember your name and quality of service.
- In personal use, they can make packages from you more identifiable.
- They can give packages a more festive look.
- They are convenient, save time and add productivity to any mailing process.
- They can be ordered in themes for special occasions such as Christmas, family reunions, graduation or parties.
- They make the package, no matter what it contains, look exciting and inviting.
- They are affordable and available in large and small quantities.

Is Printing My Own a Good Option?
The advances and availability of computer programs and home printers makes printing just about anything possible. However, printing your own labels may include one important disadvantage. In most cases, the ink used in home printers is water soluble and will run or smear if it becomes wet, making reading the address impossible. Also, printing labels at home is not as cost effective as buying them online from a company with equipment dedicated to printing.

How Do I Choose the Right Label?
There are many labels available on the market today, so how do you choose the right one for your purpose? There are many suppliers offering printed shipping labels in various grades of quality, so it is important to know your purpose, type of material to which it will be applied and how many you need. There are several things you should look for when considering which one is right for your purpose. Consider these important points:

- Should be sufficiently sticky
- Should be able to withstand the mailing process
- Should be water resistant and ink should not run when wet
- The paper quality should be think enough and of a high enough quality that it is easily removed from the backing and placed on package without wrinkling or folding
- Should not blend into the wrapping
- Should properly represent the business, company or occasion
- Should be memorable as well as functional

Since quality packaging labels are readily available and affordable, the last decision is just which ones fit within your budget.

Missing his family is the hardest part of spending so much time on the road for Johney Maron. To make sure he feels a part of their daily lives, his kids send him care packages. Using fun package labels, they make a game of decorating the outside so he has to guess the contents. Colorful Images offers a great selection of mailing and return address labels sure to punch up all your correspondence!

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