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Top 5 Link Building Services To Look For Before Hiring a Company

By Jon Harwokey

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Published: 30Apr2010
Word count: 597
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Link building is king when it comes to having a powerfully optimized website. Unless you have link building services that are savvier than the competitor, chances are, company profitability is not as high as it could be. A solution is imperative. As you consider the best solution and the possibility of hiring a company, there are five important features that you should look for.

Manual Link Submission
The best link building programs are those in which you create links from trusted websites that are within your niche or industry. These sites, sometimes referred to as seed sites, are important in obtaining link building services because they transfer an element of authority and legitimacy to your site. Manual links are usually of high quality and are extremely powerful in a campaign. However, they do come with a little problem. They're tough to get. The tedious process of discovering and then requesting these manual links take a very long time. A company that provides this kind of service is a company that you can trust for nearly your entire link building services.

Competitive Link Research/Acquisition
"Competitive Link Research/Acquisition" sounds rather sophisticated and esoteric, but it's actually quite simple. It means that you look at your most aggressive and/or successful competitor, and then you figure out why their SEO ranking is so high. Once you've figured out their strategy, you then mimic that strategy in your own link building strategy. Yahoo! Linkdomain provides the top link sources from a competitor's site. Again, this competitive acquisition technique has the potential to ramp up traffic, but it can take some serious time and effort. Find a link building service that will invest the kind of time that it takes.

Viral Link Building Campaigns
The most wildly successful sites have gained massive readership from something deceptively simple and dangerously slippery that can only be described by the word "viral." "Viral" describes something that everyone wants to watch, read, or click on—something that spreads like wildfire. From a business standpoint, most types of viral content aren't effective at promoting a brand. Nonetheless, there are ways in which you can create a viral link building service that will bring a torrent of traffic. How? An excellent link building service that has a proven track record of starting viral campaigns should be able to answer that question and affect a great viral campaign.

Paid Link Building Services
Hundreds of companies have realized the profitability of selling links to other businesses that are eager to advance their link building strategy. The best paid link services come from well-known and trusted sites and directories. Often, purchasing links from an indiscriminate text link broker who randomly splashes your link all over the web is a sure way to decrease your link quality. Paid link building is an arena full of pitfalls, so choose a link building company that will be cautious and ethical in their choice of the paid links that will protect your company's integrity.

Partnership or Exchange Link Building (Reciprocal Linking)
When two businesses have a mutual interest and a trusting relationship, reciprocal linking is possible. This is the process of two companies linking to the other's site. The ideal result is a mutually profitable boost in traffic and site rankings. The difficulty comes in finding companies that are willing to offer reciprocal linking.

Link building is not a simple process. It is labor intensive and time consuming. It requires in-depth knowledge of the best strategies and techniques. Make sure that you hire a company that offers these five important link building services.

Jon Harwokey is a software developer by day and a self-confessed tech geek the rest of the time. Denver link building is important for any company. Finding a Denver Search Engine Optimization Company that offers the best link building services is one of a company's most important marketing tasks.

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