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Articles by Jonathan McCulloch

• Copywriting Tips for Beginners - Don't Believe (Or Use) The Hype
  When it comes to copywriting, the classic mistake of the rookie or the business owner new to it is to pile on the hype like it's jam on a child's sandwich. In this article, you'll see why that's one of the worst mistakes you can ever make wnen it comes to writing copy.
  Published 01Jun2012, viewed 85 times

• Outrageous Advertising Techniques - Four Words to Transform Your Advertising
  Outrageous advertising techniques are extremely powerful for small busiensses, but there's always some resistance. And guess where it comes from? Yup, the business owner. So in this article you'll see why you really do need to relax about this, because being uptight and solipsistic can cost you a fortune.
  Published 30May2012, viewed 25 times

• Copywriting Tips for Beginners - The Power Of Emotional Direct Response Copywriting
  Emotional direct response copywriting is where we try to evoke powerful emotions in our copy and so the words you use must always bear that in mind. But there is more to it than that, as you'll see in this article.
  Published 28May2012, viewed 83 times

• Online Video Marketing - 3 Tips for Small Business Success
  Online video marketing is big business these days, and as you'd expect, there's always someone out there ready and willing to take your money in return for some flashy and slick video production. Now, the thing with online video marketing is you really don't have to spend a lot of money on equipment and you don't have to go to a studio. Anyone who tells you otherwise is pulling a fast one. Here's the easy and effective way to do it.
  Published 26May2012, viewed 33 times

• Copywriting Tips... From A Cat
  One of the most powerful copywriting tips I ever learned came from a cat. No, really. And in this article, I reveal all.
  Published 25May2012, viewed 88 times

• Direct Response Marketing Tips: Lose The Logo Burn The Brand
  Your brand and logo tell people what you stand for and cause them to want to spend money with you. Errr... nope. That's a big misonception many business owners have, and one unscrupulous ad. reps and consultants are happy to let them make. In this article we'll look at the truth about brands, logos and marketing.
  Published 22May2012, viewed 68 times

• Small Business Ideas - A Guaranteed Way To Get More Business Today
  We all want more business... but most of us are in a panic about exactly how to get it. Well, in this article I share with you a sure-fire way to get more business from your existing list of customers and clients... and EVERYONE I know who has taken my advice on this has ended up with more business from it.
  Published 20May2012, viewed 153 times

• A Marketing Tip From A Leather-Clad Vampire Hottie
  Business owners often make the BIG mistake of thinking their market is getting bored of their ads, when the reality THEY are the ones getting bored. And here's a lesson you can take all the way to the bank from a leather-clad vampire hottie, who'll show you there's nothing to worry about (and where you'll be better off putting your time and effort rather than creating new material just for the sake of it).
  Published 16May2012, viewed 93 times

• Email Marketing Tips - Why You Don't Need A Crystal Ball
  Email marketing is a solid way to increase sales, but one thing I don't have is a crystal ball. I wish I did. Because then I'd be able to answer the question, "will this email work?" And of course, I can't answer that. No one can. But it's all OK. Because it really doesn't matter. Why? I explain all in this short article.
  Published 14May2012, viewed 128 times

• Small Business Ideas - An Email Marketing Lesson From My Daughter
  I know loads of business owners who somehow magically "know" their list won't respond favourably to daily emails, long copy and all the other direct response marketing strategies and tactics experience shows us actually DO work. But here's a lesson from my daughter, that might just get you to sit up and re-think what you think you know.
  Published 11May2012, viewed 58 times

• Why Smart Marketers Love Looking Stupid
  Most business owners are stuck in a trap of their own making: they want certainty, but in the real world, there's no such thing. In this article we look at this need for certainty and discover how it can hold us back from marketing at our fullest potential.
  Published 10May2012, viewed 88 times

• How To Interpret Your Website Traffic
  Getting traffic to your website is a great feeling. Knowing where that traffic is coming from is even better. Being able to analyze your website traffic allows you to modify your content to get even more traffic in the future. It will also allow ...
  Published 09May2012, viewed 168 times

• Increasing Website Traffic
  Website traffic is the flow of traffic that comes to a website. To conduct business well enough to bring in new clientele, one must implement effective marketing strategies. With so many competitors on the market, each business or entrepreneur must ...
  Published 06May2012, viewed 242 times

• Find Out Who Dropped In To Visit With Website Traffic Analysis
  Website traffic is created by a visitor to a web site. This traffic is measured by the data sent to and received by these visitors. Two ways to measure this traffic are by counting the number of pages people visit and how long they look at these ...
  Published 04May2012, viewed 153 times

• 4 Ways To Increase Website Traffic
  There are many ways to get website traffic. Many people use targeted keywords to attract search engine traffic while others use blogging, social media or link-building strategies. Often, website owners combine strategies to drive more traffic to ...
  Published 02May2012, viewed 190 times

• Three Major Marketing Fundamentals
  The marketing fundamentals remain the same whether you're marketing on the web, in print, to the local area, on national television, or anywhere else. It all comes down to the same core principles. These are the same concepts that have been pushed ...
  Published 01May2012, viewed 190 times

• Advertising Techniques For Small Businesses
  Small businesses are going to need to be smart with how they use their advertising dollars. Proper use of different advertising techniques can help your business succeed. There are many ways your business can advertise without spending a lot of ...
  Published 28Apr2012, viewed 160 times

• Marketing Essentials: Is Direct Mail Dead?
  Is direct mail dead in terms of its ability to reach today's consumer? Has it been replaced by other marketing strategies, ones that are much easier to track and simpler to manage? More importantly, has it reached its limitations in terms of how ...
  Published 26Apr2012, viewed 144 times

• Four Fundamentals Of Marketing Your Business Should Follow
  There are four fundamentals of marketing that your business should follow. Following these fundamentals will ensure that your company has as many customers as it wants. However, failure to follow these fundamentals will cause your company to ...
  Published 24Apr2012, viewed 216 times

• Direct Response Marketing Basics
  Using direct response marketing is a technique that many businesses utilize at some point in an attempt to increase sales. The basic purpose of this marketing strategy is that it attempts to get customers to engage in some immediate response. With ...
  Published 23Apr2012, viewed 266 times

• How Direct Response Marketing Works
  In the past, marketing was mostly about getting people into the stores to buy your products. This approach forced a company trying to sell its products to deal with one or more intermediaries, resulting in higher prices for their customers and/or a ...
  Published 20Apr2012, viewed 206 times

• How To Create A Premium Pricing Strategy
  The idea behind premium pricing strategies is that products offering more than the average also deserve top price. Luxury items are famous for their premium prices. The real question becomes are they worth the price? If business owners want to ...
  Published 18Apr2012, viewed 231 times

• The Most Trusted Marketing Tips
  Customers are always concerned about getting their money's worth. For this reason, they are sometimes reluctant to try new products. Businesses that want to maximize sales should consider these marketing tips.
  Published 16Apr2012, viewed 255 times

• Increase Your Business Through Online Advertising
  In today's tough economic times, every business owner should be looking for different ways to increase their business, especially those that rely on local consumers to drive their revenue. Consumers are no longer using the local yellow pages to ...
  Published 13Apr2012, viewed 187 times

• Small Business Marketing Tips That Can Stretch Your Dollar
  If you just take a look around, you'll see a ton of small business marketing tips you can use. However, the most important for small business owners will be advice on how to make the most out of a limited budget. Small business owners know that ...
  Published 11Apr2012, viewed 233 times

• Direct Email Marketing For Small Business: Strategies To Grow Market Share
  Direct email marketing for small business should focus on incentivizing customers to act. It should provide them with a reason to move forward, a reason to entertain making a purchase and ultimately, a reason to inquire. We are all familiar with ...
  Published 10Apr2012, viewed 249 times

• Online Advertising - Three Simple Strategies For Success
  Online marketing is the backbone of many small businesses. And your business lives and dies depending on how effective your online advertising is. So in this short article you will discover three powerful strategies to make your online marketing work.
  Published 05Apr2012, viewed 72 times

• Small Business Growth Strategies - Three Powerful Secrets To Success
  In these uncertain times we're all looking for small business growth strategies that are going to put our businesses on firmer ground. But there are two potential problems with any small business strategy that's aimed only at growing your business.. So in this short article we explore three easy ways to grow your business safely.
  Published 29Mar2012, viewed 120 times

• Small Business Internet Marketing - Simple Tips For Success
  Many marketing consultants -- and especially internet marketing consultants -- say traditional marketing channels such as direct mail and newspaper advertising are now no longer effective, and the internet is where businesses should be putting their attention. But what's the real truth? See for yourself in this short article.
  Published 25Mar2012, viewed 183 times

• Direct Email Marketing For Small Business - Three Tips For Success
  Direct email marketing for small business is one of the most effective and profitable ways for any business, large or small, local, national or even global to enjoy increased profits and higher sales. So the question is: why aren't more businesses doing it? I reveal all in this short article.
  Published 23Mar2012, viewed 148 times

• Direct Mail Lists - 3 Tips for Successful Direct Mail
  Creating a successful direct mail campaign is no easy task, and anyone who says otherwise has probably never tried it. So in this short article I'll show you the easy way to do it.
  Published 21Mar2012, viewed 119 times

• Direct Mail Design - 10 Secrets for Better Results
  Direct mail design is easily as important as the copy in the mailing piece if not actually more important. In this short article, you'll see why this is .
  Published 09Mar2012, viewed 121 times

• Direct Mail Marketing - Powerful Tips For Small Business
  Direct mail marketing remains one of the most powerful and effective ways for any small business to get new business and to sell more products and services to existing customers and clients, too.
  Published 07Mar2012, viewed 653 times

• Free Small Business Marketing Tips - 3 SIMPLE Tips For Increased Profits
  Here are three free small business marketing tips you can put to work for you right now -- today -- and start seeing increased profits and sales by tonight.
  Published 03Mar2012, viewed 283 times

• How to Market Your Small Business - 3 Tips To Better Results
  Most small business owners tend to "fall" into the business they're running. Some drift into it, and others seek to fulfill a dream, but very few of them actually plan the business AS a business. So in this short article I share with you what I consider to be the three most important elements in any small business's marketing plan.
  Published 29Feb2012, viewed 360 times

• Small Business Strategy For Determined Entrepreneurs Who Want To Be Wealthy
  The key element of your small business strategy is profitable marketing.If I could give you only one piece of advice it'd be this: focus at least as closely on your marketing as you do on your "real" business, just as I describe in this article.
  Published 26Feb2012, viewed 162 times

• Promoting A Small Business - 5 Secrets To Success
  Most small business marketing is done blindly. Sad, but true. If business owners aren't busy copying each other (not realizing the copiers are in turn being copied by the ones they're copying), then they're attempting to emulate the marketing tactics of the giant corporations, with their deep pockets and vast budgets. In this powerful article, you will uncover the five little known tips to profitable small business marketing.
  Published 24Feb2012, viewed 114 times

• Direct Mail Made Easy for Your Business
  Direct mail doesn't work for 'normal' businesses. And hard to believe though that is, I've seen that claim made by some otherwise seemingly intelligent business owners on business forums and blogs. But the truth is Direct Mail Marketing does work. I'll show you how in this short article.
  Published 08Oct2011, viewed 163 times

• Facebook Advertising - 3 Tips To Maximum Results
  Facebook advertising has been called the "Adwords Destroyer" and is reckoned to be as the Next Big Thing in Onlinet Marketing. As a result a gazillion and one brand new "gurus" have sprung up out of the woodwork, each claiming to possess the One True Secret to profitable Facebook advertising. In this short aricle, I'll show you the easy and simple way -- no gurus required!
  Published 08Sep2011, viewed 706 times

• Email Marketing - 5 Tips To Massively Higher Conversion Rates From Your Email Marketing Campaign
  Email Marketing is one of the quickest and easiest ways for any business to increase conversions and profits. By changing from "selling off the page" to an email marketing model it is easy to increase conversions by a10 times, 16 times or even more. But WHY is... email marketing so profitable... and if it IS so profitable why do so many people claim it doesn't work? I reveal all in this short article.
  Published 04Sep2011, viewed 196 times

• List Building With Article Marketing Techniques
  List building using article marketing techniques is in my experience the quickest, easiest and most profitable to go about this essential activity. In this article I'll show you the biggest mistake you're making and how to avoid it.
  Published 18May2011, viewed 464 times

• Article Marketing - Why It Is STILL the Most Effective Way to Get Traffic
  Article marketing is the most effective way to get highly qualified visitors to your website. In this article you'll discover why this is.
  Published 15May2011, viewed 268 times

• Increasing Website Traffic - 5 Easy Ways to Do It
  Increasing website traffic is one of the easiest ways to increase your profits, simply because your profits are determined by your conversion rate, how many visitors you have, and your profit margin. Here are 5 quick and easy ways to do it.
  Published 11May2011, viewed 293 times

• Direct Email Marketing Made (Really) Easy
  Direct email marketing is the quickest, easiest and most efficient way to make more sales, both online and offline. So why is it that so many Internet marketers, business owners and entrepreneurs fail to make any money using it?Discover the easy way to do it in this short article.
  Published 07May2011, viewed 309 times

• Marketing Mix Made (REALLY) Easy
  A healthy marketing mix is essential for your business success. In this article you'll uncover the secrets to the ideal marketing mix.
  Published 04May2011, viewed 369 times

• Direct Response Websites - 3 Ways to Bigger Profits
  Discover how direct response can make your website more than 1,000% more profitable... just with a simple change to how you approach the sale.
  Published 02May2011, viewed 565 times

• Advertising Costs for Small Businesses - How to Slash Them and Dramatically Increase Your Profits
  In this short article you will discover how to slash the cost of your advertising and dramatically increase your ROI. And all with no extra work (and a lot of fun giving the ad reps a taste of their own medicine).
  Published 28Apr2011, viewed 410 times

• Secrets to Improved Marketing Email Clickthrough Rates
  There's no doubt that email marketing is incredibly powerful and profitable -- and the people who are telling you it's dead or 'old hat' either don't know how to do it or are trying to sell you something else (most likely by email, but that irony usually escapes all). In this short article I share with you the secret to profitable marketing emails and improved click-through rates based on actual tests with my own lists.
  Published 25Apr2011, viewed 399 times

• A Free (But Amazingly Powerful) Marketing Strategy for Small Businesses
  The best free marketing for any business -- small or large -- has got to be PR. And, no, you don't have to employ a PR agency to do it. Because any time your name appears in print or on the radio or on the TV, you are an instant expert and celebrity. It's easy to do... and in this short article I'll show you exactly how to do it.
  Published 23Apr2011, viewed 389 times

• HTML Email Marketing - You Did What?!
  HTML email marketing is almost irresistibly tempting for anyone seeking to do email advertising because, let's face it, it looks so cool sending all that wonderfully formatted and professional-looking email doesn't it? I mean even the 'little guy' can look like a 'player' with a bit of work. Um, no. In this short article you will discover why, when it comes to html email marketing, plain and simple definitely works best.
  Published 19Apr2011, viewed 580 times

• Is Direct Mail Dead?
  A question I'm asked surprisingly often by clients and people on my email list is "is direct mail dead?" And the answer? Not a chance. Of course it isn't. if it was my client wouldn't have sent out over 1 million pieces over the past year and made a tidy profit from doing so. But still the myth persists... in in this short article, I'll tell exactly why that is.
  Published 16Apr2011, viewed 431 times

• Foolproof Advertising Techniques for Small Businesses
  Most small businesses' advertising techniques simply don't work. Yes, one hell of a claim I've just made, but it's true, nevertheless. It's very hard for most small businesses to make advertising pay, and it does depend to some extent on your industry. Discover the truth about YOUR advertising and why it's letting you down here.
  Published 13Apr2011, viewed 392 times

• Improving Open Rates For Email Marketing
  When it comes to improving your email open rates in your marketing, I have a surprise for you, because it's counterintuitive and seems to go against what science tells us is true about most humans most of the time. In this short article you will disover a simple tip to improve your email marketing open rates (and thus your sales) by 35% or more.
  Published 12Apr2011, viewed 329 times

• Is Your Niche Too Large? The Dangers of Being a Small Fish in a Big Pond
  Question: is your niche too large? And if you're having trouble getting traffic to your website (or even to your offline business) then the answer may well be 'yes'. In this short article you will discover why being a big fish in a small pond is the far better option (and just as profitable).
  Published 10Apr2011, viewed 349 times

• Direct Response Marketing for Beginners
  Direct mail copywriting is probably the most powerful but most misunderstood and wrongly used marketing tool available to the small business owner. But in this short article you will uncover three little-known and jealously-guarded secrets of successful direct response marketing any business owner can learn.
  Published 10Apr2011, viewed 510 times

• The AIDA Model of Advertising Made Easy
  The AIDA model of advertising is perhaps the simplest formula you'll ever find anywhere, yet also the most powerful. It's pronounced exactly like "Aunt Ada", and stands for Attention, Interest, Desire, Action. And if you follow the principles I share with you in this short article with every ad, email, letter or online sales page you write, you ARE going to see a dramatic increase in your sales.
  Published 08Apr2011, viewed 667 times

• The Pros and Cons of the Niche Profit Classroom Business Opportunity
  Niche Profit Classroom is a popular online business opportunity with a modest monthly fee which entitles you to access to a host of online marketing benefits. But how effective is it at meeting its claim of giving a passive income stream on 'autopilot'? In this short article you will discover the pros and cons of the niche profit classroom business opportunity from a genuine user.
  Published 08Apr2011, viewed 354 times

• Emotional Direct Response Copywriting Made (REALLY) Easy
  In this article you will discover the single-most important trick to profitable emotional direct response copywriting. It's so easy, you'll be disappointed by the end, because you were looking for something much more complex.
  Published 09Mar2011, viewed 410 times

• How Long Should a Sales Letter Be?
  In this short article you will discover exactly how long your sales letters need to be, and settle the question of "long copy or short copy?" once and for all.
  Published 03Feb2011, viewed 276 times

• The AIDA Model of Marketing
  In this short aritcle you will discover the secrets to foolproof small business profits with the tried and tests AIDA model of marketing - one of the oldest mareketing strategies out there, and yet still one of the best (which is why even the "big dogs" still use it).
  Published 01Feb2011, viewed 866 times

• 5 Secrets to Direct Response Marketing
  Direct Response Marketing is a quick and easy way for any business owner to dramatically increase his or her profits within (literally) weeks or even days. But surprisingly few people know how to do it well. So in this short article you'll discover the 5 essential elements every direct response marketing piece MUST have for maximum effect.
  Published 01Feb2011, viewed 244 times

• Are You Making These Marketing Mistakes in YOUR Business?
  In this article you will uncover how business owners typically make one vital and often catastrophic mistake when it comes to marketing their businesses... even before they're so much as run their first ad or sent the first letter. And remember... forewarned is forearmed!
  Published 21Nov2010, viewed 266 times

• Direct Response Marketing for Small Businesses
  Discover in this short article why direct response marketing is a MUST for any small business that truly wants to succeed - because 80% of all new businesses fail within the first 5 years, and bad marketing is the #1 reason. USe these secrets to stop this happening to YOUR business.
  Published 22Nov2010, viewed 261 times

• 7 Foolproof Small Business Marketing Tips
  Discover in this short article SEVEN foolproof ways any small business can drum up a stream of new customers and clients, guaranteeed.
  Published 19Nov2010, viewed 369 times

• The Evils of Market Pricing Strategies
  In this article you will discover why market pricing strategies are the downfall of many a business.
  Published 07Nov2010, viewed 269 times

• Effective Pricing Strategies for Small Business Success
  For many businesses, the quickest way to a big win with their profits is to completely turn around their beliefs and perceptions about pricing strategies - what's possible, what's most profitable and what works. I guarantee the answers will shock andsurprise you.
  Published 06Nov2010, viewed 358 times

• Strategic Internet Marketing for Maximum Profits
  In this article you will uncover the two most obvious (yet curiously almost unknown and jealously guarded) secrets to highly profitable strategic internet marketing. You'll be amazed at quite how simple (and EASY) it all is.
  Published 05Nov2010, viewed 333 times

• Top 5 Tips for Effective Direct Response Marketing
  In this short but powerful article you will discover the top 5 critical differeces between direct response marketing and the ineffective kind you're almost certainly doing right now.
  Published 04Nov2010, viewed 449 times

• Bicycle Tours Ireland: 7 Top Tips for the Perfect Trip
  In this short article you will discover 7 top tips for ensuring your bicycle tours in Ireland come off without a hitch.
  Published 03Nov2010, viewed 264 times

• Mistakes Small Business Owners Make With Their Marketing
  In this short article you will discover the mistakes small business owners make with their marketing and wrongly conclude it's an "expensive" and "necessary evil". Fact is, as you'll understand by the time you've read this article, marketing is the most important and profitable activity any business owner can engage in.
  Published 01Oct2010, viewed 213 times

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