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Direct Email Marketing For Small Business - Three Tips For Success

By Jonathan McCulloch

Republish: EasyPublish™
Published: 23Mar2012
Word count: 1903
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Direct email marketing for small business is one of the most effective and profitable ways for any business, large or small, local, national or even global to enjoy increased profits and higher sales.

So the question is: why aren't more businesses doing it?

Well, a lot of small businesses start this as part of their internet marketing strategy... but then they stop.

Why?

Because it's not working for them, that's why.

And why is isn't it working for them?

Because they're doing it the wrong way.

See, what most business owners do is look at how big businesses do it... and then assume that's how it should be done.

They invest time and money in expensive and professionally designed HTML email marketing templates which, when they start using for email advertising simply crash and burn.

So here are three very quick tips you can put to work in your own business and enjoy substantially increased profits.

How big an increase can you expect?

Well, I can't make any promises but it's not unusual for your average conversion rate to increase by a factor of ten -- meaning your sales pages start working ten times better than they did before. This does doesn't always translate to ten times more sales, because you lose some visitors in the email optin process, but doubling your sales is common.

Anyway, the three tips.

FIRST, email more frequently. Most small businesses send out their email advertising once a month, if that. They wrongly assume their list does doesn't want to hear from them (more about that below); or maybe they just can't be bothered.

Really, though, you need to be emailing at LEAST twice a week. Daily is even better. I know, I know, you have lots of "reasons" why this won't work. Well, it will. But not if you don't try it. Never mind what you THINK is going to happen -- try it and see what DOES happen.

SECONDLY, stop writing as if you'd sat on something sharp, or you have a lemon gripped between your teeth.

You should be writing your marketing emails as if you were writing to a buddy or a favored aunt or uncle. More: write from one person to another, from me to you. A huge mistake is to write from a 'company' to a group (seriously: addressing an individual in an email as if he or she was part of a group is terrible).

And THIRDLY, the content. Do Don't just write trying to sell stuff. That soon wears thin and is really annoying.

Share of yourself. Tell them your stories, about your hopes and fears and dreams. Tell them of your disasters. Here's a million dollar tip for you, and it applies to all your marketing: the most important ingredient you can throw into it is ... yourself.

Emails like these are NOT considered spam. And your readers will look forward to getting them (and you'll find if you miss a day or two, you'll get people emailing you to ask where they are).

So there they are.

I promise, if you start emailing your list regularly and frequently with interesting, entertaining and engaging emails, with maybe a link to an offer at the end, even in the PS, you will get an increase in sales.

Jon McCulloch is perhaps Europe's top email marketer. Visit his website now and swipe just 3 of his 52 FREE small business promotion tips he's giving away now, and actually put them to work for you and you'll be amazed by the results. They've all generated dramatically improved profits for small businesses just like yours over the past two years.

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