Articles by Jose L Riesco

Compile Your Restaurant Opening Checklist
You may always have had a dream about opening your own eatery and be in the throes of setting up your first establishment. Make sure that you have a comprehensive restaurant opening checklist as you will need to be sure that you have not missed anything during this vital stage.
Published 17Dec2009, viewed 678 times

Your Restaurant Initiative Needs Some Trusted Advice
Whenever you set out to unveil a restaurant initiative you must have done your homework and be prepared to see the bigger picture. This type of business is not the easiest and a lot of owners make critical and fundamental mistakes at the beginning. This is probably the most crucial time for you.
Published 16Dec2009, viewed 191 times

Will My Hot Restaurant Concept Work?
To be successful in any kind of business you need to be able to stand out from the crowd. This is especially true when it comes to the food and drink industry and you should be sure that your hot restaurant concept is based on solid thinking. While you might think that every concept has been explored, you will be surprised at how a specific twist to a theme might work for you.
Published 16Dec2009, viewed 268 times

Marketing a Restaurant Calls For Innovation
Someone who is an entrepreneur should always be able to take risks and think outside the box. That is after all why you set out to run a business in the first place. When marketing a restaurant you will have to be particularly certain that you take this approach and make sure that you do not become just one of those statistics. Approximately 3/4 of those who enter, fail to make it in this rather difficult industry.
Published 16Dec2009, viewed 190 times

Brainstorm Your New Restaurant Ideas
Marketing these days is never easy. If you open up a new eatery and sell a certain kind of food, people are guaranteed to come. Or are they? Of course they will not, and you need to really look into any new restaurant ideas and work out for yourself what the pitfalls could be before you go ahead.
Published 10Dec2009, viewed 234 times

Is Your Restaurant Business Model Ready for the Future?
Consider a restaurant business model if you are an enterprising businessman, even in a downturn. Don't forget that these recessions are cyclical and don't really do much to change our fundamental standards of behavior. As human beings, we have a need to socialize and do this when eating out. This is not likely to change anytime soon.
Published 01Oct2009, viewed 687 times

Develop Your Strategic Restaurant Skills
There are a variety of restaurant skills required and the entrepreneur must strive to master as many, if not all of these as possible. If you are unable to offer a complete, entertaining, and enjoyable dining experience, the chances are that your clients will not return and you will face an increasingly uphill battle.
Published 20Aug2009, viewed 490 times

Boost Your Business With A Restaurant Newsletter
A restaurant newsletter is an ideal way to boost your business and develop a relationship with customers. It can be done in electronic form and sent to email lists and posted on your restaurant website, in print form to be mailed and given to customers at the restaurant, or a combination of both.
Published 02Jul2009, viewed 204 times

A Marketing Plan for Restaurant Effectiveness
A marketing plan for restaurant effectiveness is key for attracting new customers to your restaurant and for retaining repeat customers. It should also be measurable so results can be tracked.
Published 31May2009, viewed 251 times

How To Deal With Difficult Restaurant Customers
What can a restaurateur do to avoid a confrontation with people behaving negatively or disruptively in his or her establishment, and how can they neutralize (and perhaps eliminate) that behavior?
Published 16Apr2009, viewed 310 times

COOPETITION in the Restaurant Industry
Long-term business success comes not solely from competing successfully with other restaurants but also by working with them to your advantage.
Published 04Mar2009, viewed 243 times

Bringing New Customers to Your Restaurant
Bringing new customers to a restaurant seems like the number one goal of many restaurateurs. However, it shouldn't be. Read on to see what I mean...
Published 04Mar2009, viewed 275 times

Restaurant Email Marketing
Email marketing is one of the most effective communication and promotion vehicles on the Internet. 90% of Internet users and 56% of all Americans use email on a regular basis. Restaurants can benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships with your clients.
Published 04Nov2008, viewed 678 times

Restaurant Online Marketing
A web site is a great vehicle for you to communicate with your existing and potential clients, so why are most restaurateurs not using their website more to do their online marketing?
Published 30Sep2008, viewed 260 times

Restaurant Marketing Uncertainty
Marketing professionals pitching -of course - his or her product as the best way to promote the business bombard restaurant owners on a daily basis. They all look good in paper, but which one is the right one for you? How do you know if a marketing initiative will bring you the clients that you so desperately crave for?
Published 01Sep2008, viewed 324 times

Exceeding Expectations in the Restaurant Industry
Your clients expect good food and good service at reasonable prices. Every restaurant should give them at least that, but what about surprising your clients with some unpredicted extras?
Published 18Aug2008, viewed 366 times

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