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9 CMPS Steps To Massive Success In Your Business Step 3

By Joseph Lawson

Republish: EasyPublish™
Published: 07Nov2009
Word count: 578
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So are you ready to move on to step #3 in creating massive success in your business?

Step #3 is directly related to step #2. There is not much work involved as you have already done the hard work in the prior step.

Step #3 is reforming your article into a press release format.

Now just like in step #2 you will have to do some research online and find as many press release sites as you can.

Some are paid sites and some are absolutely free! You must decide if your budget can handle it or not. Again if you don´t have the money right now then choose as many free sites as you can to submit your press release to.

As you start to see success you can always go back to some of the paid services and start automating your business.

Press releases are extremely powerful because it not only gets you phenomenal exposure, but it helps you create backlinks to your site.

Also press releases are like adding fuel to the fire. There are literally a ton of news sites, news rooms, and trade magazines that might want to pick up your article if the the content is relevant to them. So when they do, you have just added relvancy to your site by creating another backlink.

The wonderful thing about press releases is that it gets your information out to the media. And after all this is all about media placement. So if you have a new product on the market or a sale, or anything at all that presents your product or service, it places it right in front of the eyes of prospects to your business.

Now here are a few things you need to focus on when creating a press release.

1. Identify your target market.
2. Figure out what kind of media they read, watch, or listen to.
3. Find a USP(Unique Selling Position) that is directed toward your market.
4. Write the release in accordance to the template provided by the Press Release site.
5. Submit your release.

Your release should include a Headline that captures your readers attention and tells them what´s in it for them. If possible put it in bold type, capital letters, and double spaced.

Try to lead them into your first paragraph.

Keep in mind the first paragraph should be your strongest part of your release, next to your headline of course.

This is where you put the meat on the bones so to speak. Focus on the five 2W´s" here, (who, what, where, when, and why)

The second paragraph is where you establish your credibility. You can do this drawing on quotes of experts in the field. My mentor says that you should do write this from a third party perspective and I tend to agree. This puts you on level with the experts thus making an expert out of you as well through association. Let the reader know why you are sending this and why they should read it.

What benefit do they get out of it?

Last but not least, your final paragraph should include a call to action. Tell the reader to visit your website or call a specific number to learn more.

That ladies and gentlemen concludes the third installation of this series. Be sure to come back to the next installation where you will find out how to use your original article/press release to create even more massive success in your business. 2.

This is Joseph here and I tried for years unsuccessfully to make money on line. Until I learned about doing media placement properly I was getting nowhere. But I did not give up. I finally ran across Mary Gersten´s Certified Media Placement program. It´s the best thing that has ever happened to my business. Learn the Secrets Of Business Success for yourself. http://www.joseph-lawson.com or call 1-800-719-8268/ext.37985

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