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What Some Fundraising Companies Don't Want Your School to Know

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Published: 11Jan2009
Word count: 516
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Why is it that one school can do a great fundraiser and another school doing the same thing can do awful? Here's a story that give you a clue to be able to answer that question.

Once upon a time there were two schools with the same number of students; they both had to fundraise to pay for their expenses for the year! Both groups were in the very similar neighborhoods in the same type of small town USA, so everyone thought they would get similar fundraising profits.

The first group had just over 100 students. They were all excited about their new project and chose to try out a pretty popular fundraising product! Everyone was excited to get their fundraising program underway. The other school also had the same number of students. They chose to do the same fundraising program that the other group did! Even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers. Both groups decided to start the sale on the same day.

There really was only one difference in each school.

The first school decided to do their sale like they had been doing it for many years. But the second group made a tiny change in "how" they ran their sale. The first group finished the sales and made $1,450 in profit. They were very happy because this was about the same as they had been making for years! That is, they were happy until they heard about the second school's results. That group finished their sale and made a profit of over $4,000! The little change that they made in the way they ran their fundraising campaign was so minor that few people from the other school could tell what it was.

It's not that it was a great secret scheme. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit. But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: The answer is not the profit percentage. In fact, the first group was offered a 3% discount for signing up early. So that is not the reason they made so much more money.

The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. In fact it's something you probably see every day, but for some reason most fundraising companies don't help their schools apply it to their fundraisers. I simply can't understand why, but that is the way it is.

Well, actually I, do understand why but there is nothing I can do about all the other fundraisier companies out there. The only thing I can do is make sure that my schools know what it is and how to do it at their school.

If you want to know how to drastically increase your next school fundraiser event, go to AIM Fundraising's website. They don't hold anything back on you. Like I said, this is not a closely guarded secret type of thing. Your school already does this everytime you run a school fundraising program. The difference is AIM Fundraising will show you how to use it with your group to make your fundraising program more successful.

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