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Articles by Julian Treasure

• Soundscape Design 101
  Every space has a soundscape, and every soundscape should be designed to be appropriate and effective, as well as congruent with the messages being received through all the other senses in order to enhance a positive brand experience.
  Published 25Sep2011, viewed 178 times

• Brand Music: Has Your Company Thought of a Music Dimension for Its Brand?
  There are still only a handful of companies who fully appreciate and successfully explore the impact of music in strengthening their brands, and increasing the effectiveness of corporate marketing communications. Does your company apply principles of psychoacoustics to make sure that the music you identify with your brand is actually appropriate, effective and consistent with the rest of the branding.
  Published 28Aug2011, viewed 221 times

• The Endangered Sound of Silence
  Silence is a medium for growing human consciousness, an invitation to be fully present, and a doorway to a sense of connection with the universe. How sad that we have made it an endangered species - and that this process is accelerating. Will we in future trek across mountains wearing our iPods?
  Published 21Aug2011, viewed 174 times

• The Four Golden Rules of Sound
  Whenever sounds are applied to enhance customer experiences and wherever a soundscape is designed and deployed, I recommend that it should always be created in accordance with the following four Golden Rules of sound.
  Published 14Aug2011, viewed 126 times

• Eight Expressions of a Brand in Sound
  Sound is the largest unexplored territory in the new world of multisensory branding. It's the second major sense after sight, because only through video and audio can marketers broadcast to large audiences - and only in these two senses can they deliver specific messages. Does your company pay enough attention to the sound dimension of your brand promise?
  Published 07Aug2011, viewed 201 times

• Good Vibrations for Health
  Our world is made up from vibrations, and these affect our mood, health, love, business, and consequently our whole lives. Perhaps we need to pay more attention to the sounds around us, and their effects on our bodies, our minds and our emotions?
  Published 31Jul2011, viewed 184 times

• The Rhythm of Success
  Entrainment is a powerful force in our everyday lives, operating for example whenever music is deployed in public places: it can cause people to eat more or less quickly, alter their speed of shopping, and make them spend more or less money in a shop.
  Published 24Jul2011, viewed 296 times

• The Sound of Creation
  According to the current thinking of the physicists studying the Big Bang, sound existed before light. It is still a primal force, affecting us every day, albeit often without our conscious awareness.
  Published 17Jul2011, viewed 176 times

• The Sound of Brands
  All businesses are making sound; most just aren't controlling it - and the effects of this random noise are missed sales, undermined brands and lost customers. Sound can make or break a brand. It must always be considered!
  Published 10Jul2011, viewed 164 times

• Listen. Sound Affects
  Every business is going to have to take responsibility for its sound sooner or later. My advice is to do it now, and do it wholeheartedly. You will gain market share against competitors who are reluctant to take on controlling their sound, your customers will love you for it - and the world will be a better place.
  Published 03Jul2011, viewed 92 times

• The logo is dead - long live the logo!
  Has the traditional company logo had its day? In a world of visual overmessaging, how can companies stand out from the crowd? Sound expert Julian Treasure thinks he has the answer...
  Published 30Oct2007, viewed 304 times

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