Article Directory :: Authors :: R :: Julie Ann Ross Articles

Articles by Julie Ann Ross

• Spammers Forced SEO SEM to Change and Grow
  Spammers have forced SEO SEM marketers try to stay one step ahead of the search engines, while the search engines fight to keep their databases free of the SEO SEM trickery and chicanery that spammers are known for.This has created a need for SEM and SEO professionals who stay at the top of their game to properly optimize and market their clients websites.
  Published 18Mar2012, viewed 96 times

• How to Hire Your Next SEO SEM Consultant
  Finding an SEO SEM consultant may be rather difficult for companies that do not know what to look for. But as long as they are armed with a few basic benchmarks and questions — like looking for years of experience, size of past campaigns, examples of work, trial performance, and search engine rankings — they can make a well-informed, educated decision.
  Published 03Mar2012, viewed 152 times

• Small Business SEO Consulting
  SEO consulting may seem like an extravagance for some smaller companies companies, but it can be the thing that separates a successful company from a mediocre one, a successful online campaign from a failed campaign. SEO consulting may seem like an added expense to companies operating on a smaller budget, but the benefits it can reap will make the SEO consulting costs more than pay for itself.
  Published 29Feb2012, viewed 84 times

• The Future Of Search Engine Optimization
  Search engine optimization has changed for the better, thanks to Google's new Panda algorithm. It has gotten rid of many low-value pages that were created by spammers seeking to game the system and sell the three P's of the Internet . It also rewards the search engine optimization pros and marketers who are trying to do the best for their clients and employers, and deliver the search results that people truly want to see.
  Published 14Jan2012, viewed 55 times

• Getting Social Media Marketing Benefits From Customer Service
  Social media marketing is about forming relationships with customers and potential customers. It takes more work than billboards and brochures, but it has a better ROI and can improve sales where traditional marketing fails. Social media marketing is becoming a more popular channel for companies,as it can encompass more than traditional marketing. Customer service, pr, and even research and development are all social media marketing channels.
  Published 13Jan2012, viewed 70 times

• Four Ways to Reverse SEO a Bad Restaurant Review
  Reverse SEO, using the stated tactics can undo damage from bad reviews and restore reputations online for restaurants after bad reviews placed online.
  Published 09Dec2011, viewed 152 times

• SEO Consulting Improves Lead Generation
  SEO consulting can help grow a company's lead generation numbers. This simply can be by using tactics and strategies to make the company's website found more easily on different search engines.
  Published 09Dec2011, viewed 150 times

• The Biggest Video SEO Secret of Them All
  Video SEO is a part of Rostin Ventures SEO Consulting. Marketing Video SEO on Youtube is the secret in getting videos to the top of the search engines as well as using other video SEO techniques.
  Published 09Dec2011, viewed 87 times

• Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis
  Four techniques that companies can use to reverse negative content and increase SEO ratings includes posting blogs, respond positively, use social media tools, and remember it takes time.
  Published 16Nov2011, viewed 96 times

• The Ongoing Mobile SEO Debate
  A debate about if mobile websites and domains are necessary to consumers who are on the go.
  Published 16Nov2011, viewed 94 times

• Four Social Media Marketing Myths
  Social media marketing is as effective if not more effective than main stream marketing. Social media marketing can target audiences easier and has other advantages with the majority of people beign on a social media tool.
  Published 16Nov2011, viewed 77 times

• Translation SEO Best Practices
  Translation SEO may be the next big thing as more multinational companies localize their services, products, and even websites in different countries. Following the best practices of the popular search engines in that country may not always be Google.Translation SEO, if done properly, can help a company achieve the same online success they have seen in their home country.
  Published 07Nov2011, viewed 120 times

• Social Media SEO Takes On New Meaning With New Google Algorithm
  Social media SEO has increased in importance, thanks to some changes in Google's algorithms, most recently the Google Panda update.This will have two positive effects on social media SEO. Customers want relationships with their companies and want to hear from companies they trust, and that have provided value to them in the past. As businesses connect with these customers via social media, the business will show up with a high search rank.
  Published 07Nov2011, viewed 225 times

• Reverse SEO Through Good Customer Service
  Reverse SEO strategy assists companies with online reputation management. Review these reverse SEO tactics to begin your proactive online reputation strategy. Earn those positive reviews by providing great service, communicate within sites and social networks, and ask customers and visitors for positive reviews. Follow these reverse SEO consulting tactics to building quality links through good customer service.
  Published 25Jun2011, viewed 227 times

• Find Your Online Reputation in Search Engines and Social Media
  Google your name. What do you find? In the age of search engines and social media, people can find out all kinds of things about you when they Google your name. What will a hiring manager see when they try to Google your name? You want them to find the best you possible. This article will show you how to manage your online reputation within social media and search engines.
  Published 05Jun2011, viewed 255 times

• Four Ways SEO Consulting Helps With Online Brand Management
  Online brand management begins with a proactive SEO consulting strategy. Best practices in SEO consulting provide businesses with resources needed to manage brand strategy, without having to hire internal staff for SEO or social media marketing.
  Published 09Jun2011, viewed 154 times

• Customer Acquisition Means Bringing Your Brand to Consumers' Technology
  Customer acquisitions begin with promotional incentive offerings which prove valuable to the consumer. Consider demographic focus when it comes to customer acquisition. Take the next step, though, and truly think about what your target segment already has, so that you can enhance your efforts even further and give the consumers a real interaction with your brand.
  Published 17Mar2011, viewed 100 times

• Determining Brand Strategy in Online Reputation Management
  Online reputation management strategies for effective online brand management require a nimble structure. Online reputation management monitoring technologies evolve with the market, as emerging technologies are launched. Every day, new platforms are introducing themselves to the market, enabling deeper insight into trends associated with brand discussions and competitive strategies.
  Published 12Mar2011, viewed 236 times

• Video SEO Adds Power To Traditional Search Engine Optimization
  Video SEO, when it is done properly, is 53 times more likely to generate a first page Google ranking than just relying on traditional search engine optimization techniques. The growth of video search engine optimization does not mean marketers should forgo traditional SEO. Adding Video SEO to traditional SEO efforts, there can be some dramatic improvements to search engine placement and revenue generation.
  Published 20Jan2011, viewed 234 times

• Digital Media Promotions Are Reaching Baby Boomers
  Digital media promotions efforts should not just be aimed at Generation Y. Last year, Jeremiah Owyang and Forrester Research released a report that said 60% of Baby Boomers were using social media of some sort or another, and that number is only going up. Baby Boomers are some of digital media's biggest users. A digital media promotions campaign needs to include on the baby boomers market.
  Published 20Jan2011, viewed 265 times

• Video SEO is an Important Way to Boost Search Engine Rankings
  Videos are becoming easier for marketers to produce, and easier for consumers to download through internet and mobile channels. Video SEO is becoming a necessary part of any online marketing campaign, as videos are 53% more likely to rank on the first page of search results. Rank in search engines with these Video SEO strategies.
  Published 20Jan2011, viewed 388 times

• Professional Tools For Measuring Online Reputation Management in Social Media
  Online reputation management provides resources to measure individual and online brand reputation. Resources for online reputation management can be found in this article. They examine specific social media metrics of discussions within social media about particular brands, products and services. These online reputation tools allow a marketer to realize the impact of social media marketing on brand management.
  Published 26Dec2010, viewed 1667 times

• Consider Independent Music For Music Promotions
  Music Promotions are gaining momentum in promotional marketing. The use of promotional risk coverage allows for promotions budget managers and marketing professionals to run digital promotions without the risk of over redemption. This article provides ideas for use of independent music in music promotions for digital promotion campaigns.
  Published 25Dec2010, viewed 188 times

• Corporate Holiday Trends Go Green and Support Charity with Matching Holiday Decorations
  Holiday events including Christmas decor with a theme for charity outreach will bring a new meaning to both home and corporate holiday parties this year. The trend to give back is in full force. Holiday event themes, supporting community outreach and donations to charity are demonstrated through holiday decorations, corporate gift baskets, and home and office holiday celebrations. Go green with LED holiday lights and give back this year.
  Published 15Dec2010, viewed 676 times

• 3 Successful SEO Rules to Rank in Search Engines
  Successful SEO can be narrowed down to three simple rules. Follow them and you will rank quickly online. Ignore them and you will be where you are as long as you are in business. The online business of search engine optimization follows many of the same guidelines you see in traditional business marketing.
  Published 14Dec2010, viewed 187 times

• What Does Geolocation Social Networking Mean for Online Marketing?
  Geolocation and social networking have had a positive impact on online marketing and social media marketing over the last couple of years. As search engines realize that search is local, sites like Google started focusing on local businesses. Social networks are making local search engine optimization a priority, and are focusing on geolocation, which helps local businesses boost their online marketing and SEO through social media marketing.
  Published 08Dec2010, viewed 631 times

• Five Questions to Ask Your SEO Consulting Firm
  Five SEO consulting firm questions to ask before you hire them. Hiring a SEO consulting firm can be confusing, due to SEO consultant promises of certain things that may be impossible to achieve. Do some homework and ask around to ensure you are getting the best services, not just the cheapest. You want to make sure that your price matches your results and your desires match the value the SEO consulting firm promises.
  Published 07Dec2010, viewed 151 times

• Five Digital Promotion Campaign Ideas to Build Customer Loyalty
  Digital promotions increase customer loyalty through offerings of promotional incentives which your customer appreciates. Happy customers are long term, loyal customers. Loyal customers are the best brand marketing advocates. Word of mouth advertising and communication within social media provide for high quality brand promotion and increased response rates of downloads for digital promotions and promotional marketing campaigns.
  Published 01Dec2010, viewed 948 times

• Resume Services Provider - The Pros and The Cons
  Resume services providers have their pros and cons. Video Resume services have advantages for online reputation management, and resume services can help distinguish you from other applicants applying for the same job. Since the job market is a little crowded right now, every little advantage you can get puts you that much closer to finding your next job.
  Published 27Nov2010, viewed 167 times

• Video SEO is Growing in Social Media Acceptance
  Video SEO in social media is growing in acceptance and importance to the consumer. Video is now the new way to communicate information. Marketers are turning to both the Internet and mobile marketing, and video, to tell their stories. Not only is Video SEO in social media marketing an effective way to promote your brand, video marketing leads to higher search engine rankings, more traffic, and increased sales.
  Published 27Nov2010, viewed 205 times

• Digital Music Promotions Reach Gen Y & Boost Marketing Conversions
  Digital music promotions reach active consumers, increase marketing conversions of these consumers, and increase sales. Digital music promotions reach almost every audience. Gen Y is actively responding to music promotions, but other consumers do as well. The love of music spans all generations. If you are looking to reach your customer, boost marketing conversions, and increase sales, deploy digital promotions.
  Published 14Nov2010, viewed 189 times

• Online Reputation Management is Key to Finding a New Job
  Online reputation management is becoming important to the job search process of recent college graduates. If you have done a good job at online reputation management, your name and past glory will fill up the search engine results pages. Video Resume Services can assist online reputation management and higher search engine ranking of your personal brand.
  Published 06Nov2010, viewed 331 times

• Digital Promotions are Gaining Customer Loyalty
  Digital promotions including virtual goods promotions, facebook promotions, and music download promotions campaigns are an excellent way to gain customer loyalty, while preserving your profit margin. You can tie the digital promotions directly into sales, it has a higher perceived value, you can measure your ROI, and even use it for market testing. It's the perfect marketing solution.
  Published 06Nov2010, viewed 266 times

• What Should You Include In Your Video Resume?
  A video resume may just be the key to your next job. Still relatively new, video resumes are now being used to land smart job seekers their "dream job," because the HR field is beginning to embrace online branding and the use of new technology. This job-searching tool can also help you manage your online reputation, helping to push any negative content off the front pages of the search engines.
  Published 04Oct2010, viewed 159 times

• Use Video SEO for Personal and Small Business Branding
  Video SEO is the newest tool in your branding toolbox. Whether the brand is for a small business or your own personal brand, search engine optimization can help you to create the best brand in today's market. Search engine optimization is crucial to your online reputation. That is why it must be managed. Video SEO can help to maximize positive personal or business feedback through search engines.
  Published 23Sep2010, viewed 155 times

• Three Reverse SEO Tips To Help With Your Job Search
  Reverse SEO lands jobs. For good or bad, what you say, do and write can and will affect your reputation. That is why it is so important to make sure you manage your online reputation. It is a direct reflection of your personal brand. Reverse SEO can help emphasize your positive and hide away the negative. By using reverse SEO we can produce more content that will distract away from any negative online slip up's.
  Published 23Sep2010, viewed 164 times

• Executive Resume Services Can Help You Land That 6-Figure Job
  With executive resume services you can out-shine several competitors in the job market. An executive resume services firm can not only help you put your accomplishments and experiences on paper, they can help you get that online edge over you job search competitors. They will help you design your resume in such a way that you can present the best information to show that you are the most qualified candidate for the position.
  Published 23Sep2010, viewed 157 times

• Five Audiences That Will Appreciate Digital Music Promotions
  Digital music promotions are becoming more and more popular for marketers. Whether you have a small business or work for a large corporation, digital music promotions are an effective, low-cost way to tap into different target markets. Thanks to iPods and mp3 players, fast broadband and smart phones, everyone is listening to digital music. Gear your digital music promotions campaign to these five target markets.
  Published 23Sep2010, viewed 158 times

• Executive Resume Services Should Include Social Media
  Executive resume services need to continually update and match the technological developments the business world is embracing. Today, corporations are embracing social media, and while they still expect paper resumes, many of them are going online to find out additional information about their candidates. Here are four social media tools your executive resume services provider should recommend for you.
  Published 02Sep2010, viewed 184 times

• Use Local SEO for National Reach
  Local SEO (search engine optimization) can actually help with your national reach if you are trying to expand beyond your local online footprint. Local SEO involves improving your local footprint by pumping up your information on different local and community sites.f you have enough of these local listings, you may even be able to start appearing on some regional and national searches too.This article provides local SEO tactics you can use now.
  Published 02Sep2010, viewed 178 times

• The Video Resume is Taking Priority in Job Search
  A video resume is becoming popular among job seekers, looking to gain priority in the large pile of resumes. Hiring managers are responding to the new tactic in job search. A video resume is a combination of photos and highlights from a print resume, highlighted with audio and graphics. This product is a new way of relaying information about skills and experiences of a candidate. Here are five reasons the video resume is becoming so popular.
  Published 20Aug2010, viewed 261 times

• Improve Online Reputation Management with Proactive PR
  Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and if a company makes the news, that can sometimes be the first item found in the search engine rankings.
  Published 18Aug2010, viewed 262 times

• SEO Techniques to Promote Your Nonprofit
  SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.
  Published 16Jul2010, viewed 162 times

• Successful Small Business SEO
  Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you'll sell. You know your small business SEO is important. Hiring a small business SEO professional allows you to stay focused on those activities that make you money, rather than the ones that will detract from them.
  Published 02Jul2010, viewed 154 times

• Reverse SEO - Moving Online Reputations Forward
  Reverse search engine optimization (SEO)is intended to remove negative or unwanted information about a company from a website or supplant it with new information. Reverse SEO has become big business.Both companies and individuals have come to realize the value in changing the nature of the reverse SEO strategy. The process of reverse SEO has been both developed and refined by companies to help mitigate the damage such information can cause.
  Published 21Jun2010, viewed 203 times

• Online Reputation Management ? The Science of Public Perception
  Online reputation management has taken on a whole new meaning for many recent college graduates and job seekers. Thanks to the vast array of social networking sites now available, companies are able to dredge up information and even pictures of events that have long been forgotten by those involved. Those who have been queried may not even aware of their online reputation, let alone understand how this kind of damage can be mitigated.
  Published 20Jun2010, viewed 148 times

• Understanding the Many Facets of SEO Consulting
  SEO consulting has become an integral part of Internet marketing success in today's saturated web world. The importance of being "found" online the right way cannot be overstated.A certified SEO consultant can help a business design a plan for their website and their company, helping them to rank on the first page of search engines such as Google, Bing and Yahoo, in addition to any number of smaller,more specifically-focused search engines.
  Published 07Jun2010, viewed 183 times

• How to Create a Compelling Customer Loyalty Program
  Customer loyalty is one of the most elusive goals in business. If a company is able to develop a loyal, happy customer base, they're able to differentiate their brand, introduce new products and services with little risk, and greatly increase their profits each quarter. Without customer loyalty, however, it's almost impossible to survive in competitive business markets.
  Published 07Jun2010, viewed 296 times

• A Mobile Promotion Without Promotional Risk
  A Mobile promotion is an excellent way to reach today's Generation Y customers through modern technology. There are 4.6 billion mobile phone users around the world, with a penetration rate of 68 percent. This is why mobile promotion strategies are so important in today's marketing world. In fact, mobile promotions may be one of the best marketing tools to come along in decades.
  Published 06May2010, viewed 169 times

• Using a Consumer Loyalty Program to Boost Sales
  A consumer loyalty program can go a long way in helping you find and retain new customers, as well as keep existing ones. A consumer loyalty program tells your customers you value their business, and you want them to keep coming back. If you want your consumer loyalty program to be successful, it needs to be easy to use. Any kind of digital incentive can be marketed with a consumer loyalty program.It's extremely easy to set up, manage and use.
  Published 03Apr2010, viewed 198 times

• Four Reasons Your Entertainment Promotions Should be Digital
  Entertainment promotions need to include digital incentives like music downloads and ringtones. Here are four important reasons why you need to stop giving out the logoed apparel, the baseball caps, and the 1 GB thumb drives as promotional incentives. Entertainment promotions need to be digital in nature: music download cards (plastic or digital), ringtones, free online movie rentals, etc. Any of these are going to appeal to Generation Y.
  Published 17Apr2010, viewed 338 times

• Why Digital Promotions Are Better for Trade Shows
  Digital promotions provide your customers instant gratification, perfect for trade show giveaways. Promotional incentives for trade show customer acquisition programs, including text promotions, ringtone promotions and music download promotions. Promotional Incentives increase customer response at trade shows through digital download promotions including promotional risk coverage.
  Published 29Mar2010, viewed 207 times

• Music Download Cards Promotion
  Music download cards are a great digital promotion to reach both Generation Y as well as Generation X and Baby Boomers. While many people think that only Generation Y uses digital media, there are plenty of Gen Xers and Boomers who love their MP3 players too. And they're buying music like crazy. Music download promotions shows brand promotions including promotional incentives of digital promotions improve customer loyalty programs.
  Published 29Mar2010, viewed 563 times

• Reverse SEO: The Key To Damage Control and Online Reputation Management
  Reverse SEO is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. It fits seamlessly within the context of your online reputation management (ORM) program. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others.
  Published 12Mar2010, viewed 454 times

• Brand Promotions Using Digital Media Reach Generation Y
  Digital brand promotions are a great way to reach Generation Y. In fact, some Gen Y marketing experts will tell you digital brand promotions may be the only real way to reach them.
  Published 05Mar2010, viewed 218 times

• Online Marketing is Important in 2010
  Online marketing is becoming more important to small businesses these days, especially in a down economy. Online marketing is replacing traditional marketing, like newspaper and broadcast advertising, brochures and direct mail, and even trade shows. As companies cut back on their traditional marketing costs, they're looking for affordable online marketing services to fill in the gap.
  Published 04Mar2010, viewed 257 times

• A Promotion Budget Including Promotion Insurance Can Save Your Job and Reputation
  Promotion budget planning may just be the thing that saves your job, when you remember to include one very important item: Promotional Risk Coverage. Promotional risk coverage becomes an important addition to your promotion budget. Basically, you insure your promotion, including a chance to win, against the odds of someone actually winning the prize.
  Published 01Mar2010, viewed 611 times

• Social Media Optimization: A Critical Component Of Your SEO Campaign
  In this article, we'll describe the influence that social media optimization is currently having on search marketing. We'll also give you the rules of engagement for executing an effective SMO campaign. We'll explain what SEO social media is, and the advantage of hiring an experienced SEO consultant to spearhead your social media optimization efforts.
  Published 30Dec2009, viewed 320 times

• Video SEO Exposes A Neglected Path To Higher Search Rankings
  In this article, we'll explain why you should integrate video SEO into your current search marketing strategy. We'll also provide a few key ingredients that will help you avoid potential pitfalls along the way. Lastly, you'll learn what to look for when choosing a video SEO company that can drive more traffic and higher conversions
  Published 25Nov2009, viewed 354 times

• SEO Consulting Increases Exposure, Generates Traffic, And Drives Sales
  You will learn how professional SEO consulting increases your website's exposure, generates targeted traffic, and drives sales. We'll describe the services you can expect and how they give your company a competitive edge in your space. We'll also provide useful tips that will help you find an SEO consulting firm that can catapult your website into the top positions.
  Published 19Nov2009, viewed 915 times

• Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media
  Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company's exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. Your business enjoys stronger branding and customer loyalty.
  Published 14Nov2009, viewed 212 times

• Sponsored Conversation: How To Leverage Paid Blogging Through A Sponsored Blog
  Sponsored conversation has become a potent tool for brands that want to reach new markets or increase their exposure. You can use this marketing strategy to leverage blogs, which continue to gain momentum in the media, within the search engines, and among a growing audience of loyal readers. Like any tool, sponsored conversations can be as damaging as they are effective. The key to using them effectively is in your approach.
  Published 02Nov2009, viewed 224 times

• Online Reputation Management Protects Your Reputation And Suppresses Negative Feedback
  In this article, we'll describe how reverse SEO is an important piece of your broader online reputation management campaign. You'll also discover how ORM works within the framework of your SEM strategy. We'll then explore the difference between public relations online and ORM before explaining how the latter insulates your business from negative feedback.
  Published 28Oct2009, viewed 225 times

• Reverse SEO Is A Core Element Of Online Reputation Management
  This article will introduce you to the fundamentals of reverse SEO. We'll explain how it works and the advantages of using it. We'll also describe a seldom talked about strategy of leveraging reverse SEO as a preventative approach to online reputation management (ORM).
  Published 15Oct2009, viewed 335 times

• Backlinks for Search Engine Optimization- How Important are They?
  Backlinks are the hot topic in search engine optimization articles. All the search engine consulting experts talk about the importance of backlinks for achieving higher search engine ranking. That's because the more one-way backlinks you have leading to your website, the more important the search engines believe your page to be.
  Published 09Oct2009, viewed 800 times

• Reverse Search Engine Optimization: Push Down the Bad, Lift Up the Good
  Reverse Search Engine Optimization is an important part of managing your reputation online. In a world where reputations can be ruined anonymously and instantaneously in the virtual world, Reverse SEO can help you retain your most valuable asset- your reputation.
  Published 05Oct2009, viewed 1504 times

• Social Media Optimization- Four Rules for Success
  Social media optimization is basically a way to promote your blog, website, or even your company's brand, through social media, without being obnoxious or overtly commercial. Whether you are an SEO consultant or you are new to social media marketing, there are a few rules you need to follow in order to be effective.
  Published 25Sep2009, viewed 245 times

• Search Engine Marketing Increases Your Website's Exposure
  Search engine marketing (SEM) is a fundamental promotional strategy that improves a website's visibility in the major search engines. It does so on multiple fronts, using both organic and paid optimization techniques to drive targeted traffic to your site. Without search engine marketing, a business website could easily become a veritable billboard in the desert. Regardless of its aesthetic appeal, few people would see it.
  Published 30Aug2009, viewed 218 times

• Sponsored Conversation and Paid Blogging Generates Enormous Buzz and Sales
  Sponsored conversation is a strategy that allows companies to tap into the tempest of social media marketing. By offering compensation to publishers, marketers can enjoy exposure through Twitter, Facebook, a sponsored blog, and similar online channels. Paid blogging is still misunderstood by many people and there remains a potential for stirring controversy.
  Published 22Aug2009, viewed 266 times

• Healthy Restaurant Choices: Eating Nutritious Meals While Dining Out
  Healthy restaurant dining has become an explosively popular trend over the past few years. As health care costs continue to spiral out of control, a growing number of people are looking for ways to trim a few pounds and shed their excess weight.
  Published 23Jul2009, viewed 590 times

• The Wireless Hotspot: 5 Reasons Restaurants Should Offer Free Wireless Access
  The wireless hotspot is rapidly spreading throughout the country. Coffee shops, delis, cafes, and restaurants have begun to invest in the infrastructure required to offer their customers free wireless access. Some restaurant owners do it because their customers have requested the service. Others look at their competition and realize that not providing free Wi-Fi might make them vulnerable within their market.
  Published 15Aug2009, viewed 283 times

• Reverse SEO to Suppress Negative Public Relations Online
  Reverse SEO is a strategy for online reputation management in managing public relations online, removing negative information within search engines from consumer view.
  Published 07Aug2009, viewed 258 times

• Backlinks Are A Critical Component For SEO
  Backlinks are valued by search engines because they demonstrate a website's value of category content. Increased backlinks are linked to higher search engine ranking. Without high-quality inbound links pointing to your website, your pages cannot grab and maintain high rankings in the search engines' organic listings.
  Published 03Jul2009, viewed 417 times

• Public Relations Using Web 2.0 Strategies
  Businesses can use Web 2.0 tools to not only generate a buzz in their market, but to also develop public relations campaigns that build perpetual momentum. By taking advantage of social media sites, wikis, communities, and other collaborative environments, companies can further propel their PR efforts. Online public relations must now focus upon engaging those within a community rather than merely speaking to them.
  Published 26Jun2009, viewed 230 times

• SMO- Basic Tenets Of Social Media Optimization
  While SEO and SEM represent the most popular avenues toward reaching a targeted audience, social media optimization (SMO) is gaining momentum.
  Published 21Jun2009, viewed 196 times

• Online Promotions Increase Customer Response with Online Instant Win Games
  Online promotions, including sweepstakes, online instant win games, and contests have become a proven source of new business and building customer databases for companies.
  Published 07May2009, viewed 352 times

• Online Reputation Management Leveraged with Social Media Optimization
  Online Reputation Management, ORM, is the practice of managing an individual or business reputation within online media. In this article you will learn why building, maintaining and protecting reputations has become as important online as it is offline. Learn how to manage your online reputation with social media optimization.
  Published 29May2009, viewed 289 times

• Promotional Risk Coverage Differentiates Brands Which Bet on This Promotional Marketing Strategy
  Are you willing to bet your marketing, advertising, public relations or promotions career on your willingness to take a risk? It is my experience that you must take promotional risk. Learn why you should include promotional risk coverage in your marketing strategy to engage the consumer and secure a larger market share.
  Published 29May2009, viewed 241 times

• Hiring an SEO Consultant: 4 Critical Advantages
  Hiring an SEO Consultant has become critical to the success of online business. Search engine optimization offers a cost-effective solution. When executed properly, it can build your website's exposure, increase your traffic, and improve your conversions. But, an effective search engine optimization campaign requires the trained proficiency of an experienced SEO consultant.
  Published 06May2009, viewed 277 times

• Customer Loyalty Programs Are Providing Consumers with a New Currency
  Customer loyalty programs have evolved over the last 100 years and are experiencing a resurgence as the economy forces consumers to contemplate value. The history of customer loyalty programs has only one constant: trying to win the hearts, minds and wallets of customers. Non monetary rewards or "alternative currency," have attained a certain value and this alternative currency has evolved into the customer loyalty programs of today.
  Published 16Apr2009, viewed 274 times

• SEM SEO Experts Avoid 10 Years of SEO Consulting Mistakes Using Black Hat Marketing Techniques
  SEM SEO Experts have learned from the sins of the past and are achieving higher search engine rankings for their clients by avoiding black hat marketing techniques. Instead, experts are finding ways to serve quality content to online users thus enhancing the internet experience.
  Published 08Apr2009, viewed 323 times

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