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Successful Small Business SEO

By Julie Ann Ross

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Published: 02Jul2010
Word count: 674
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Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you'll sell. And we all know what that means...

SEO is the art of making sure your site makes the front page of search results, regardless of the search engine. If you want to be found for computer repair in Topeka, KS, then you need to make sure you've done enough small business SEO to be found by Topekans with broken computers. You're not worried about people in Tacoma, WA. They're not going to be your customers, so there's no reason in trying to reach them. This is where local search becomes more important.

Some small business SEO experts will tell you that keyword advertising and pay-per-click is the best way to go. However, depending on your industry and search terms, that can either be a shot in the dark or an expensive form of marketing. Before you give that a try, there are plenty of affordable search engine optimization strategies that exist for small business people.

Achieving your own small business SEO: When you're just starting out, you may not have the budget to hire a small business SEO firm. So hopefully you have plenty of time. It's actually fairly easy to manage the basics. For instance, when you produce your website, make sure you follow proper search engine optimization techniques — using proper keywords in page titles, sub-heads, and throughout body text — and build backlinks by leaving comments on various blogs and websites.

In his book, "Crush It," Gary Vaynerchuk says that we should be prepared to spend a few hours each day on building backlinks. While many of us don't have the time to spend a few hours doing this, it's still important to put some time into it. Even if you only allow yourself enough time to put in three comments a day, you'll have 100 backlinks within five weeks, which can greatly boost your small business SEO.

When is it time to hire a small business SEO professional? Eventually you will reach the point where you just don't have time to put into your small business SEO. The time you took to submit those three comments, or the two hours you had been allowing yourself are now being taken up with other marketing, selling, meetings, fulfilling orders, and completing projects. You know your small business SEO is important, but you just haven't had time for the last several weeks.

This is the time to start looking for a small business SEO professional. Presumably when you're out of time to do it, you're also reaching a success plateau which you'll have a hard time moving off of if you can't devote the time to your optimization efforts. A small business SEO professional will not only devote the time that you don't have anymore, but they have been able to keep up with the latest developments in the technology and techniques. They're reading the latest articles, they're using the latest tools.

If you try to catch up, you could have a small learning curve you have to overcome before you're ready to start your small business SEO efforts. And if this is something you continue to put off, you'll either have a bigger curve later, or you'll eventually start to slide back off the front page.

Hiring a small business SEO professional allows you to stay focused on those activities that make you money, rather than the ones that will detract from them.

Search engine optimization is going to be crucial if you're trying to build your online brand, and attract local customers. While you can do most of the work yourself, you ideally want to get to the point in your business growth that you need to hire a professional to handle it for you. Regardless of what you do, small business SEO is going to be important enough to you that don't want to ignore it.

With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures has refined the SEM SEO Expert Formula. Rostin Ventures offers local online marketing and SEO services that are affordable and easy to access and are combined to build the formula that drives search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing and web 2.0 communities and resources.

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